When you look back on the previous year of your content marketing efforts, you will see successes and failures. As we’re nearing a new year and the need for new strategies, the best way to advance and grow your content is to look back at your accomplishments and set new goals that will push your content in the direction you are aiming for; whether that is increased website visits, lead conversions, or social media recognition.
Brynna Baldauf: “What Are Some Important Internet Marketing Metrics?”
When organizing any PPC effort, it’s important to brush up on the basics. Even if you’re feeling comfortable about where your campaigns are, just taking some time to examine your performance can be extremely helpful, especially in regards to improving your quality score.
If you are a business owner, marketer, or blog manager, it’s normal not to think of yourself as a publisher even though you are producing content on a regular basis. However, considering yourself as a publisher who has long term strategies, plans, and tactics is the first step toward becoming a proactive content distributor!
The digital realm of marketing is forever changing and evolving, and it is our job as marketers to keep up with the flux. That means gathering our resources to stay educated and informed, while looking for ways to apply this new knowledge to upcoming business plans and strategy.