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Google Analytics 101: Best Practices for eCommerce Websites

A small survey conducted last year indicated that roughly 80% of online retailers are under-utilizing Google Analytics. Having website analytic programs properly installed and gathering correct data is important for many reasons including the very obvious: how can you analyze data and make informed decisions when your data is incomplete? When it comes to website analytics, there are quite...

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Help us Hydrate Phoenix!

Vertical Measures is sponsoring a bottled water drive for the homeless of Phoenix and we want you to be a part of it! With temperatures soaring into the 100’s+ here in Phoenix we’re all feeling effects of the heat. There are approximately 22,350 adults and 5,805 children who experienced homelessness in Arizona last year, 85% of which were in Maricopa and...

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Google Adwords: Back to Basics – Campaign Settings

No matter how much you wish it were so, your AdWords campaigns don’t necessarily have minds of their own. Sure, there are other factors that play into the way your ads are displayed, but it is you who is the master of your campaign settings. Don’t be afraid of committing to your campaign settings. The options that you select...

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