Seach, Social & Content Marketing Blog

Ever wonder where Dracula checks in on Foursquare or what ghosts pin on Pinterest? We decided to turn the tables and stalk our favorite monsters and villains on their social media channels of choice and what we found, well it made sense.

Naturally varying your anchor text has always been a contradiction in terms since it implies doing so by artificial means, yet it used to be a necessary part of any link building campaign because of the utmost importance of acquiring anchor text.

News from Google earlier this week has the SEO industry in an uproar. In an effort to increase searcher’s privacy, Google will roll out encrypted search (https://www.google.com) results by default for users signed into their Google accounts. This change affects brands who utilize Google Analytics to analyze their search engine traffic and the keywords users search to navigate to their sites. Google made sure to point out that brands that use PPC will still have access to keyword data from users who click their ads, and that this change only affects organic search.

Engaging content is genuine and believable. It appeals to our human sense of curiosity and can even inspire awe in us. The very best content has an un-self-conscious immediacy that makes it accessible to the audience it engages. Content that excels in this way has a tendency to get noticed, passed around, and, yes, attract links too.

The content development process centers on the ability to keep inspired.  When it comes to inspirational stories about content, I can think of nothing better than my friend George Wright’s story from his days at Blendtec. He’s the one who had the genius idea to post videos online from the blender testing lab. Sounds kind of oddball, but these short clips have become an Internet sensation and were recently ranked by Advertising Age as the No. 1 viral ad in the history of the Internet.  George gave me the skinny on how he found inspiration. I’d like to share that with you:

In this interview with Jason Falls, we talk about his business, a recent book he co-authored with Erik Deckers, No Bullshit Social Media, the All-Business, No-Hype Guide to Social Media Marketing, and why he’s been referred to as the biggest social media douche bag.

Jason Falls is the owner and co-author of Social Media Explorer, a leading platform for insights, opinion and learning around the world of social media marketing, online communications, conversational marketing, digital marketing, public relations, community building and branding. Jason is a leading educator, public speaker and thinker in the world of digital marketing and social media.