Once upon a time, there lived a happy webmaster. He went about his webmasterly duties and regularly updated his website to reflect the latest SEO best practices. One day, he was visited by an evil Black Hat Magician who told him by stuffing keywords into places on his website and creating duplicate content, he would be able to jump to the top of Google and enjoy riches beyond his belief. What the webmaster didn’t know was that Google pushed out algorithm updates and he was penalized. His website disappeared from Google and he was never able to recover from these over-optimization penalties. The End.
Don’t let this tragic and common story happen to you. Get ready to have this tale demystified and learn how to make sure your website is in tip-top shape!
Mike Huber discusses: “Taking Action Without A Plan”
If you’re currently using Sitelinks in your AdWords campaigns, or plan to do so at some point, it’s time to listen up. Google recently announced that they will be strictly enforcing their current Sitelinks policy in upcoming months. It’s important to familiarize yourself with these policy guidelines to ensure that your campaigns avoid any negative effects.
In the world of online marketing, awareness of the possible routes to take and those paths already traveled is key. As your company broadens its options for online marketing, you will more than likely find a tactic that works well for you, in addition to discovering what does not.
Keeping up with what’s going on in promoting your industry means you don’t fall behind. Keeping ahead means you make the competition look like they’re falling behind. By smartly scanning the trends in the digital marketing world and understanding your business’ place within them, you can optimize your efforts and make sure you stay ahead of the curve. Here are some tips and goals to aim for that we think will help you in the current online marketing atmosphere.
Google has quietly rolled out a new bonus for verified Google+ authors whose content engages readers. A new article by AJ Kohn describes what he calls the “authorship bounce”: if you click through a search engine result from an author verified with Google+ and remain on the page for a certain amount of time, if you go back in your browser Google will show you additional search results from that author.