Since 2011, Google has supported the use of rel=author tags to enhance the way search engine results display the content you’ve authored. Authors are ranked based on the authority of their content and a variety of other factors, assisting Google in determining where to rank such individuals content in SERPs. This is a relatively new concept, and many are still figuring out exactly how to take full advantage.
Ben Holland discusses essential plugins for WordPress front end development that will help your site look great and will allow for easier visitor usability.
Have you been utilizing Bing search ads only to find that you have a high “bounce” rate of customers who visit your homepage without delving deeper? Or perhaps you find that your customers view a couple of pages, but ultimately don’t convert. Perhaps they are not seeing the offers that relate the most to their wants and needs? For example, if you’re a clothing retailer, you’re going to attract folks who only shop the clearance racks, and therefore a link that goes directly to your “clearance” page, may prove helpful. Or you may want to give men and women the option to link directly into their respective clothing categories so they don’t have to dig for the styles that fit them most. Now there’s a way to easily streamline specific URLs in Bing Ads.
For those new to the SEO and Internet Marketing world, you may be wondering what all this talk of link building is. We all know what constitutes a link, but how exactly do you “build” them? And why would you want to? To all the newbies out there that are pondering these very questions in the quest to increase web traffic and see higher search engine rankings, you have come to the right place. Here is your “Newbies Guide to Link Building.”
Ask any advertiser if they use geo-targeting in their search campaigns, and chances are they will say that this feature is extremely important to them. Reaching a relevant audience is key for any search campaign, and filtering potential customers by their geographical location is a great place to start. It’s not a secret that many AdWords users are utilizing the service. However, as one of those advertisers, I must ask, are you getting the return that you want and need?