Seach, Social & Content Marketing Blog

Ad Copy Optimization: Improving Click-Through-Rate

March 4th, 2013 • By:  • PPC Advertising

Creating a basic PPC campaign is relatively easy. Pick relevant keywords, set keyword bid, and then wait for the revenue to roll in, right? Well, not exactly. It’s true that just about anyone can start a PPC campaign, but it takes careful consideration to build it into an effective marketing channel. If you’ve put a lot of time and energy into your current campaign, but you don’t seem to be getting the click-throughs that you expected, it’s time to make some changes to your approach.

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Content Marketing Workshop Event Recap

March 1st, 2013 • By:  • VM News

Content Marketing Workshop

We are finally coming down from the excitement of our first locally based workshop of 2013 and wanted to share a little recap. Last Friday, the Vertical Measures team produced a content marketing workshop for 90 business owners, marketing executives, and other business professionals from around the Phoenix, Arizona area. Arnie Kuenn, our very own President here at VM, educated the room on the importance of content marketing in today’s business world and how to implement these new strategies in order to gain business online.

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Taking Shape with Content Marketing [INFOGRAPHIC]

February 28th, 2013 • By:  • Content Marketing

Taking Shape With Content Marketing: Why Creating Custom Content is Important for your business

Creating custom content has been a growing focus for businesses in the past two years, and has become a vital aspect in implementing successful online marketing strategies. Businesses are starting to take more notice of custom content creation as they are seeing sales results that directly correlate to their content efforts. Don’t believe me? Check out the statistics in this infographic and see how important content really is.

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50+ Essential Google Panda Resources

February 27th, 2013 • By:  • Search Engine Optimization


This month marks the two year anniversary of the rollout of Google’s Panda update. Several iterations of Panda refresh updates have been announced during this time, and you’d probably agree that it’s a bit hard to keep up-to-date on the latest and greatest.

We’ve combed the web to find some of the best resources for all your Panda needs. Looking for a historical timeline of updates? Need help diagnosing a Panda problem? Searching for information on Panda vs. Penguin? Or how about tips to combat Panda? Here are a few great resources you can browse, no matter what Panda information you need.

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3 Ways You Can Use Visuals to Impact Social Media Customer Engagement

February 26th, 2013 • By:  • Social Media


This is a special guest post by Erica Bell, a small business writer who focuses on topics such as customer service and social media trends. She is a web content writer for

Designers and marketers are becoming more closely aligned as social media moves toward more visually driven platforms. Pinterest, Vine and Instagram are just some of the major players that have appeared and each encourages users to think and share visually. Visuals can better social media customer engagement, a top business objective in 2013. Your business will no longer tell, but instead will show customers the value your company provides. Here are three ways your business can use visuals to positively impact customer engagement on social networks.

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