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Google Adwords: Back to Basics – Keyword Match Types

Last week we reviewed the importance Quality Score and how it’s calculated by AdWords. Sticking with the theme of going back to the basics, let’s revisit keyword matching options. After all, keywords are the gateway to traffic and sales. You have to be strategic when setting your match types to ensure that you’re not being excluded from popular search...

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Practical Examples of How Facebook is Affecting the Travel Industry

Every single industry has had to change the way they interact with consumers as the internet, and namely, social media, has become a prevalent form of research and communication. This rings especially true for the travel  industry, where Facebook has become the main social network for travel deal sharing, brand interaction, recommendations, trip inspirations and more. If you are in...

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Get Trained and Certified in the Art and Science of Content Marketing

Content marketing can be considered both an art and a science. A science in the way that strategies are tried and tested, with hypotheses falling flat or working out successfully, only to be tried and tested again for maximum efficiency. It’s an art in the way that writers and marketers must empathetically tune into what customers would find valuable...

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