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How to Use the Google Keyword Tool

With so many opportunities to reach your online customers in a given day, I’m sure you find yourself pondering, “Have I chosen the right keywords?” It’s a good thing to ask yourself, considering your ad dollars are on the line. There’s good news, though. The AdWords Keyword Tool allows you to view your statistics right next to your keyword...

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Don’t Miss the Boat on Travel and Tourism Content Marketing Opportunities

People travel mainly for one of two reasons; business or pleasure. I think we can all agree that the best trips require a bit, or a lot, of pre-planning. Increasingly, with the advent of the Internet, potential tourists are becoming their own travel agent. This means if your website is in the travel and tourism niche, you have a...

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