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Don’t Miss the Boat on Travel and Tourism Content Marketing Opportunities

People travel mainly for one of two reasons; business or pleasure. I think we can all agree that the best trips require a bit, or a lot, of pre-planning. Increasingly, with the advent of the Internet, potential tourists are becoming their own travel agent. This means if your website is in the travel and tourism niche, you have a...

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How Much Does Content Marketing Cost?

So you’re looking to get a better idea of how much a content marketing campaign will cost and in doing so you’re trying to price the market accordingly. Since we know the importance of content marketing in today’s market and have made the transition from a SEO to content marketing agency, we wanted to give you insight into what this...

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Google Analytics 101: Best Practices for eCommerce Websites

A small survey conducted last year indicated that roughly 80% of online retailers are under-utilizing Google Analytics. Having website analytic programs properly installed and gathering correct data is important for many reasons including the very obvious: how can you analyze data and make informed decisions when your data is incomplete? When it comes to website analytics, there are quite...

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