This is a special guest post from Barry Feldman, freelance copywriter and content marketing consultant. Vertical Measures is pleased to showcase Barry’s words here on how to generate useful content.
A client asked me, “How do you continue to keep generating useful content?” It wasn’t his way of telling me my content rocks. He genuinely wanted to know the formula.
What a great question.
Were I to come up with a great answer, you know what I’d have? I’d have killer content (about the most vital element in all of content marketing). What pressure.
My answer: you have to listen.
For the past couple of months, I have read complaint after complaint in articles, and on my Facebook newsfeed, about certain seemingly disfavored features that Facebook has implemented. I have found that the complaints are usually made when the individual person or brand doesn’t fully understand the feature. Although I have my reservations with certain Facebook features myself, I’m here to clear the air and address the major complaints I’ve been hearing about lately. Listed below are the realities of these disrelished features, along with their corresponding and straight-forward solutions.
You’ve been told to work on “optimizing your accounts in AdWords”. You understand the concept that carefully optimized ads result in better click through rates, higher volumes of traffic and ultimately better ROI. That’s all well and good, but how do you know where to start? The task of optimization is a detailed and tedious one that has stumped many, but by learning where your ads fall on the head-tail spectrum, you can gain a better grasp of how to pursue ad testing, bidding, keyword selection and much more.
As 2013 inches closer and closer, we find ourselves reminding our customers, fans, and colleagues about one thing: Content is King online. If you’re in the planning stages for your next year’s marketing strategy and still feel relatively unsure of what the term “content marketing” is, it’s now time to get clear and think about integrating content into your plan. If you are already consistently creating content via your blogs, website, social media, or elsewhere, you may want to ramp up your efforts to the next level. It’s now–more than ever–the right moment to take the next steps in understanding the true power that lies behind content marketing and how you can use it to benefit your business. We’re excited to announce that the Vertical Measures team has developed a special Content Marketing Accelerator workshop to do just that.
The Peace Loving Arnie Kuenn shares his Halloween thoughts on what a groovy time we would have if we lived on a spam free Mother Earth.