Ninety-one percent of mobile users exit a site or an app if it fails to satisfy an immediate need, meaning all of your carefully-crafted content may sit dormant if mobile users deem it irrelevant.
And even if your organization – for whatever reason – is only interested in desk-bound engagement, you should know that desktop journeys are increasingly beginning with...
To help you visualize the process of attributing revenue from your PPC conversions to sales, we have illustrated the process in this infographic. Dive into key metrics, customer acquisition from click to conversion, and how to calculate your PPC ROI. Use this knowledge to better understand your buyer’s journey within the digital space.Read more
The Weekly Measure: PPC Seasonality, White Hat Link Building & the Value of Measuring Search Rankings
Each week, the Weekly Measure focuses on the latest industry news in the areas of content marketing, paid search, social media, SEO and link building. In addition to the latest news highlights, we include a regularly updated schedule of conferences featuring industry experts, including those from Vertical Measures. Make sure to bookmark the Vertical Measures blog and keep current...Read more
Recently, I shared my suggestions for 10 steps your organization can take right now to create an efficient content marketing operation.
I’m thrilled the article was so well received. Many readers have asked me to identify the tools, software and platforms we use to keep our operations running smoothly.
With that in mind, I’d like to share...
The methodology used by leading search engines to rank web pages have become increasingly complicated in recent years – so complicated in fact, that many people now question the value of their efforts to increase their rankings.
Although people in the industry dance around the topic of “search engines,” in truth Google has a 64 percent market share. For the...
The Weekly Measure: Guide to Content Formatting, PPC Lead Analysis Tips & Determining Link Value
Jul 01, 2016
What to Do if Someone Else Claimed Your Google My Business Listing
Jun 30, 2016
How to Analyze Your PPC Lead Data (With 15 Mini Case Studies)
Jun 28, 2016
The Weekly Measure: How to Advertise on Reddit, Comparing Domain Authority and Page Authority, & Using Content to Build Thought Leadership
Jun 24, 2016