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The Anatomy of an Effective Content Calendar

You’ve decided to take the plunge into content marketing. You have your strategy in place, you have your resources lined up, and you have that burning drive to get started. Now what? To keep yourself and your content producers on track, and upper management in the loop, you’ll want to develop a content calendar. This document can actually be...

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The Weekly Measure: Domain Equity Development, Google+ Local for Business & Why Content Marketing Takes Courage

The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social...

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Create Engagement Ads to Get Around Banner Blindness

There’s no doubt that display advertising is extremely powerful – the reach and targeting is a savvy advertiser’s dream. But there’s also no doubt that consumers are desensitized to traditional banner advertising that is ubiquitous in the digital ecosystem. They often fall ill with a disease we like to call “banner blindness.” This sickness can affect everyone, no matter...

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Boost Your Visibility & Your Business with Google+ Local

In today’s business world, reviews and visibility on search engines can set your company apart from the competition. However, most companies that you compete with have likely taken all the same steps that your business has to gain an advantage, effectively leaving everyone at a stand still. But there is one underutilized tool out there that can definitely make...

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The Weekly Measure: External Linking, Press Release Marketing & Content Marketing Moneyball

The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social...

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