This is a guest post by content marketing expert and author, Joe Pulizzi, who has just released his third book, Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less.
One of the most frequent questions I receive while traveling is about blogging. The questions revolve around how to get started, what to talk about, and even what software to use.
My questions back to them usually startle the person, because so many start thinking about what they want to say, other than how they can impact the reader. Here are a few…
What’s our favorite type of content at Vertical Measures? You may have guessed infographics, or even written blog posts since we tend to do a lot of that around here. But our ultimate favorite is free guides and white papers because they are long lasting performers that you can reap benefits from for years. Listen on to hear more about the benefits of these useful content pieces.
Writers – or companies – who seek to educate need to have an audience. To do that they need to be able to show their own worth and open doors so they have greater opportunities for reaching their professional goals or at least improving aspects of them.
An aspect like their bottom line.
When it comes to content marketing and SEO, “educate” means letting people into your world to see how it operates – whether it’s selling tickets or growing tomatoes. The saying is, write what you know. But how do you let people online know what you know?
Since their first introduction into the Google Adwords playbook years ago, ad extensions have been a crucial component of any successful paid search campaign. Over the years, Google has expanded and tested its way to a fairly robust offering of extensions designed to provide additional value to users by allowing advertisers a number of different ways to showcase their business.
On October 23rd, Google announced an update to their Ad Rank calculation, including a variable for “the expected impact from your ad extensions and formats.” Historically, Ad Rank has been calculated using your max CPC bid and Quality Score, so the acknowledgement of a third component comes as significant news. Because the Adwords playing field changes so quickly, and often-times without much warning, it’s important to stay up-to-date on all of the ad extension offerings available.
The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.