Our Blog

Boost Your Visibility & Your Business with Google+ Local

In today’s business world, reviews and visibility on search engines can set your company apart from the competition. However, most companies that you compete with have likely taken all the same steps that your business has to gain an advantage, effectively leaving everyone at a stand still. But there is one underutilized tool out there that can definitely make...

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The Weekly Measure: External Linking, Press Release Marketing & Content Marketing Moneyball

The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social...

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Back to SEO Basics: Why Relevant External Links Matter

As a knowledgeable and methodical webmaster, you know that optimizing your website is a constant effort and that the World Wide Web is always evolving. You may have spent several hours adding and updating meta and titles tags, keyword-rich content, H1 header tags on top of pages, quality web content, alt tags for photos, and even building inbound links....

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The Weekly Measure: Pitching Content Marketing, New Features For AdWords & Facebook Scheduling

The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social...

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How to Increase Qualified Leads through Content Marketing

This is a guest post from Sylvia Montgomery,¬†Senior Partner at Hinge, a marketing and branding firm for professional services. New qualified leads are the heart of growth for any company. In our digital world, firms have a cost-effective opportunity to attract new customers through content marketing. Hinge’s research on professional services marketing has found that firms which generate 40-60%...

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