Think the danger of running into a tribe of savage cannibals is limited to the sci-fi fantasy worlds of Soylent Green, The Walking Dead and Game of Thrones? The truth is, you may unwittingly have anthropophagists lurking in your SEO strategy, hungrily consuming all your content optimization efforts. If you have a website, chances are you have pages of...Read more
The Weekly Measure comes to you each week with the most current content marketing, paid search, social media, search engine optimization and link building news. Articles are sourced from around the web to keep our readers informed so that they may stay on top of current trends in their industries. Each week we also include a list of conferences...Read more
Here at Vertical Measures, we recently began to revisit how we perform content marketing strategies for our clients. Our past methodology was based on the waterfall method. In fact, we’ve found that this is what most agencies follow.
However, content marketing strategy doesn’t thrive using the waterfall method alone. Why? Because a waterfall method requires that the strategy must be...
The Weekly Measure: Comparing Facebook and Instagram Ads, Shared Content Optimization & PPC Lessons from Hollywood
The Weekly Measure brings to you the latest news highlights related to content marketing, PPC, social media, search engine optimization and link building. Also provided each week is a continually updated list of conferences featuring industry experts from around the world, including those from Vertical Measures. Check out the Weekly Measure each week in order to stay informed on...Read more
Social media advertising is nothing new. In fact, most businesses have at least a Facebook page these days, while many are already running ads across various networks. One of the questions we get asked a lot is: should I be running Facebook ads, Instagram ads, or both?
There are benefits to both platforms, and we cover targeting options, display locations,...
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