Our Blog

Tips to Prepare Your PPC Campaigns for Summertime Success

For most people, summertime means spending time at the pool, cooking hamburgers on the grill and taking long family vacations. However, for PPC account managers and business owners, summertime means two things: your business is either very busy or more on the slow side. Either way, while the rest of the world is out there taking a break from...

Read more

The Weekly Measure: URL Hijacking, Facebook Fraud & Your Google Algorithm Cheat Sheet

The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social...

Read more

Facebook Fraud: Click Farms And How To Avoid Them [INFOGRAPHIC]

Social media fraud has become an industry with nearly limitless global reach and relentless growth. The purchasing of clicks, engagement, and followers can be enticing, particularly for a budding brand looking to plant their roots and make their mark online. But do we understand the consequences of such purchases? Fraud on Facebook has run rampant recently with click farms, leaving...

Read more

5 Link Acquisition and Auditing Issues for the Advanced SEO

If you ask the average SEO what they spend their time doing as of late, they’ll probably tell you: backlink audits and a little bit of link acquisition sprinkled in. Why? Because links still matter! And a massive cleanup is underway across the industry to remedy the wrongs done in years past. For an advanced SEO that conducts backlink...

Read more

The Weekly Measure: Viral Content, SEO Rule Breaking & Link Building

The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social...

Read more