The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.
In order to have a strong, successful business and online brand, process is key. As a relatively new medium, content marketing can be a tricky process to pin down. Take a gander at the graphic below to see how we at Vertical Measures like to look at bringing a content marketing project to completion (hint: it all ties back to our 8-Step Process). Hopefully this infographic will inspire you to take your own content marketing to a whole new level following this tried and true process!
This is a guest post by Jane Intrieri, a Search Marketing Specialist for IfbyPhone.
As Google continues to shift all analytics users to Universal Analytics, marketers are becoming increasingly interested in the different ways the tool can be used to benefit their own businesses or their clients.
Traditional Google Analytics first enabled marketers to look at everything happening on their website, from form fills to page visits to content downloads. Now, with Universal Analytics, marketers have the ability track online and offline interactions, and they can even take it a step further by attributing online behavior to offline actions.
The rampant popularity of content marketing across the marketing landscape in 2014 must be heartening to those agencies transforming SEO or PR teams into full-on content makers. But this same growth might give you some pause if you’re looking to hire or partner with a content marketing agency. You may find yourself asking, “Wait, wasn’t this agency a PR/advertising or pure SEO firm late last year?”
Maybe that firm *had* a different focus last year. But it now sees how 73% of B2B marketers are producing more content than they did a year ago (per CMI report), and how that’s opened up far more communication channels, including content marketing, social media marketing and more that raises client search rankings, visibility and brand awareness.
Let’s go through a checklist that might give you a little more insight into what to look for in a content marketing agency and how to choose the best firm to help meet your goals.
At the end of 2013, Google Engagement Ads were released from beta and rolled out to all paid advertisers. These new Display Ad types allow you to reach, captivate and connect with your audience just as typical Display Ads do. The difference lies in the fact that this new type of paid online advertising uses a suite of interactive rich media ad formats that truly allows searchers to engage with your ads. But as an advertiser, what does this mean for you?