Seach, Social & Content Marketing Blog

Here at Vertical Measures we’re always being asked about our link building methods and what secrets we are holding back. Even though we have developed some proprietary tools and methods, the truth is this: there just are not a lot of secrets.

The way we see it, link building comes down to two approaches: manual link building and link attraction. A mix of both tactics is needed for the most well-rounded link profile that can help your site rise up the SERPs.

After a few not-as-busy months and some nice holidays with the fam, Arnie is back on the road to start his 2012 Internet marketing speaking tour. If you happen to be attending one of these great Internet marketing conferences, be sure to check out Arnie’s sessions!

Google announced an update to their algorithm which penalizes excessive “above-the-fold” advertising on websites. The change is intended to downgrade web pages where the content the user is after is given very low or small placement relative to ad content.

In this edition of the Vertical Measures employee interview series, I speak with Brad Kuenn about link building, Batman, art and the NBA player he most emulated growing up.

Last month I attended a couple of Google Analytics classes and they explained that one of the most underused areas of Google Analytics is Intelligence. It was introduced in 2009 and yet many claim to not know about it or just don’t use it.

Intelligence is so smart that it keeps track of events behind the scenes, and when something unexpected happens it sets up an alert to let you know, “Hey, something occurred that you might want to investigate, even though you’ve already played 72 holes so far this week.” These alerts are on a daily, weekly or monthly basis. So when you don’t have time (should have used my 9 iron) to go in a view all the reports in Google Analytics, a quick glance in Intelligence can give you snapshot of any anomalies that have occurred.