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How to Measure Content Marketing ROI

In content marketing you’ll often hear that one should “think like a publisher.” It’s sound advice for developing great content: develop a strategy, plan an editorial calendar, manage resources, create a compelling story. But your business is not the publishing business, and simply producing content is not your goal, it’s a means to an end. So how do you...

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The Weekly Measure: August 9, 2013

The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO...

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What Is Unintentional Duplicate Content?

Many of us understand what duplicate content is, but may have missed the fact that 95% of all duplicate content is unintentional, and possibly not even identified by webmasters. Unintentional duplicate content can cause many problems, and can cannibalize your targeted keywords. None of us want this, so watch on to hear more about how to find and fix...

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