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How the Google “Keyword (Not Provided)” Update Affects PPC

For many, Google’s “keyword (not provided)” update removing all of Google Analytics’ organic search query data was a long time coming. Google first introduced secure search back in October 2011 which, at the time, caused quite an uproar. A lot has been said in the few weeks since Google announced its most recent Analytics update and, now that the dust has...

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What is Cause Marketing and How Can Your Business Do It? [VIDEO]

Cause Marketing isn’t a new idea, but it is gaining ground with the increasing reach provided by social media. October is Breast Cancer Awareness Month, and the cause marketing efforts surrounding this movement are incredible…so many companies have joined forces to promote awareness, many with the simple addition of a pink ribbon stamp on their products. So what is...

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Recipe for a Quality Link

Every good cook knows that now and then you need to take stock of what’s in your pantry. Otherwise, items can go bad and when used could ruin a dish and possibly make someone sick. Or, you keep buying ingredients when you already have them, which is a waste of space and money. The same thing holds true with...

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The Weekly Measure: The Best of Internet Marketing News – October 4, 2013

The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social...

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