Who says Pinterest is just for women? Well, a lot of people do in fact, seeing as 82% of Pinterest users are women. But we got to thinking; what about that other 18%? With over 40 million users (and that number growing every day), to disregard the male population isn’t helping brands hoping to tap into the large (and often under-targeted) demographic on one of the top referrer sites on the internet. With that conclusion made, now what? Men interact differently with Pinterest than women do, so if you are a brand active on Pinterest, there are many things to consider. In order to become an authority and resource on Pinterest for men, we’ve created this video to help you on your journey.
This is a special guest post from writer Antoine Bonicalzi, founder of The Content Production Line.
There’s no doubt that content marketing is the way to go online. You produce high-quality, educative, relevant and interesting content, you find a way to distribute it and good things happen.
Your content is what allows you to grow an audience and to position yourself as an expert in the eyes of this audience. Your content is what you share on social media and it helps your site rank in the search engines.
You may even sell some of that content as part of online courses or membership sites.
At the moment, you may be looking to create:
You may even need all of the above. In an ideal world, you would create multimedia content on a regular basis.
The functionality and design of a company’s website is a crucial element in its success. You may have done all the work to optimize your content and be more easily found on search engines with keyword research, consistent blogging, etc., and that’s great. But, you must also consider the first impression your visitors receive when they land on your site in order to really see results in the long run. In this infographic, learn how visitors approach your website, what they focus on, how they interact with your content, and the importance of usability in on-site optimization.
Successful advertisers make it a practice to consistently measure the performance of their campaigns. In order for you to build a successful online marketing plan, you must have a sense of what drives regular people to become converted into new customers. Unfortunately, analyzing this data isn’t always cut and dry. The lines start to get blurry, especially when analyzing the performance of campaigns that use non-brand search terms.
In fact, a recent study conducted by the popular travel brand lastminute.com, showed that non-brand searches were largely undervalued in regards to tracking conversions. At first glance, generic search terms may seem to offer a low ROI. Something to consider, however, is that once a user visits the site and learns more about the actual business posting the non-branded ads, they are more likely to become a repeat purchaser further on down the road. This consumer behavior is not easily calculated by a tool that measures click-through rates and conversions resulting immediately after.
Searching for weekend plans on your office PC, browsing businesses near you when you’re killing time downtown between meetings, browsing news stories on your tablet at your local coffee shop – Does this sound like you? It probably does, if you’re one of the 90% of people who move between mobile devices and desktop computers to browse the web on any given day. Technology is changing the way that consumers behave, and for advertisers, only the savvy survive. Thankfully, AdWords is making it easier for you to manage your accounts and display your ads to the on-the-go, multi-tasking customers out there today.