Seach, Social & Content Marketing Blog

Taking Advantage of Mobile Traffic

May 2nd, 2013 • By:  • PPC Advertising

Unless you’ve been living under a rock, or you hastily left it in a cab after a late night at the bar, you own (or used to own) a smart phone. In fact, a recent study presented by the Cisco Connected World Technology Report stated that more than 90% of young people use their smartphone first thing in the morning, often while they are still in bed. The important thing to take from this tidbit is the need for convenience and accessibility. In today’s world, people turn to their phones and other mobile devices for information constantly. Whether it’s at home before breakfast, or out late seeking midnight snacks, young people are using their phones for various reasons, from which many you could benefit as a business owner.

Read the rest of this entry »

Managing Large PPC Accounts

May 2nd, 2013 • By:  • PPC Advertising

If you’re a retailer that offers a multitude of products that you want to advertise online, you may find yourself scratching your head and thinking, “Where do I start?” You know that running a successful ecommerce campaign means more exposure for your business and more cash for you, so it is worth the time and energy to get organized.

Managing a large PPC campaign can be a challenge. Thankfully, AdWords provides you with several tools to make this job less daunting. These features will help you to improve your CTR, ROI and conversion rate along the way.

Read the rest of this entry »

5 Biggest Mistakes Businesses Make With Content Marketing

May 2nd, 2013 • By:  • Content Marketing

5 Biggest Mistakes Businesses Make with Content Marketing

As content marketing continues to become a larger part of the world of internet marketing, companies are trying harder to come up with effective strategies to boost their business and increase rankings. Content marketing in its entirety can make or break your business.  Although it may seem like an easy feat, producing content that is engaging and attracts your target audience is easier said than done. A successful content marketing plan requires more than just writing a blog post and sticking it on your website. There needs to be a consistent strategy established, a research and development process, as well as a process for optimizing content before it hits the web.

Companies with the mindset of “getting a lot of views to our webpage will do the trick” must understand that times are changing and there is a strong need to focus on drawing attention to their brand and generating conversation instead of just traffic. As Google continues to update their algorithm, old strategies no longer work. To keep current with competitors, businesses must join the bandwagon, acquire the resources necessary to successfully execute their strategies, and start creating great content.

Unfortunately, there are many mistakes companies make in their efforts to execute effective content marketing. To help your organization avoid these common blunders, take a few extra minutes to look through this list before publishing content in order to make sure the piece is set up for success.

Read the rest of this entry »

What’s in a Name? The Importance of Online Brand Reputation & Customer Relations [VIDEO]

May 1st, 2013 • By:  • Social Media

whats in a name the importance of online reputation and customer relations

Watch this video to learn more about the importance of customer service via social media and how to uphold a good reputation for your brand. Learn how to respond to unhappy followers and customers all the while being cautious about what and how you share online.

Read the rest of this entry »

Why is Your Content Boring?

April 30th, 2013 • By:  • Content Development


This is a special guest post from Barry Feldman, freelance copywriter and content marketing consultant. Vertical Measures is pleased to showcase Barry’s words here on how to develop content that is UNboring.

“Our content isn’t producing the results we want.” As a content marketing consultant, I hear this one often.

As a content consumer, I see why—all day, every day. Most content is flat out dull.

And as a content creator, I hope to help you understand why your content is boring and how to avoid spraying more snooze-inducers into the atmosphere.

Content marketing strategy is only part of the battle.

Read the rest of this entry »