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The Weekly Measure: August 16, 2013

The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social...

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How Small Businesses Can Earn Links [DATAGRAPHICS]

Successful businesses and business owners understand the importance of networking. It’s that one small moment or gesture that could lead to a long term business relationship, purchase, client, etc. Networking can be in person or online, be it with your community, with other industry bloggers, or your next door neighbor in your business complex. There are many ways to...

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Adwords Dynamic Remarketing: What You Should Know

Running remarketing campaigns is one of the best ways to entice potential customers to return to your site. Whether it was someone who abandoned an online cart full of items, or a person who simply clicked through to peruse a specific item and then left your site, all hope in a sale is not lost! There are different tactics...

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Introducing Google Review Extensions (beta)

When your business gets an award or boasts impressive accolades it’s natural to want to plaster it on every piece of promotional material in sight. It’s a manifestation of your hard work paying off. It’s also a great asset to have when attempting to attract new customers. Review Extensions by Google (now available in beta) is giving you the...

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Google’s Disavow Process and Penguin 2.0 Recovery

Many webmasters have felt the wrath of the Penguin 2.0 algorithm updates from Google. They’ve seen rankings drop, and links that once performed well for them thrown into the ineffective pile. We gathered 4 top SEO industry experts–Bill Hartzer, Doc Sheldon, Jim Boykin, and Jody Resnick–to discuss the recovery process they’ve followed for clients and the successes and pitfalls...

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