Our Blog

Adwords Dynamic Remarketing: What You Should Know

Running remarketing campaigns is one of the best ways to entice potential customers to return to your site. Whether it was someone who abandoned an online cart full of items, or a person who simply clicked through to peruse a specific item and then left your site, all hope in a sale is not lost! There are different tactics...

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Introducing Google Review Extensions (beta)

When your business gets an award or boasts impressive accolades it’s natural to want to plaster it on every piece of promotional material in sight. It’s a manifestation of your hard work paying off. It’s also a great asset to have when attempting to attract new customers. Review Extensions by Google (now available in beta) is giving you the...

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Google’s Disavow Process and Penguin 2.0 Recovery

Many webmasters have felt the wrath of the Penguin 2.0 algorithm updates from Google. They’ve seen rankings drop, and links that once performed well for them thrown into the ineffective pile. We gathered 4 top SEO industry experts–Bill Hartzer, Doc Sheldon, Jim Boykin, and Jody Resnick–to discuss the recovery process they’ve followed for clients and the successes and pitfalls...

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How to Measure Content Marketing ROI

In content marketing you’ll often hear that one should “think like a publisher.” It’s sound advice for developing great content: develop a strategy, plan an editorial calendar, manage resources, create a compelling story. But your business is not the publishing business, and simply producing content is not your goal, it’s a means to an end. So how do you...

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