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The Weekly Measure: The Best in Internet Marketing News – October 18, 2013

The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social...

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How to Measure the Link Authority of Your Content

There are seemingly endless ways to measure the effectiveness of your content marketing efforts. From the basics such as traffic and conversions to more expansive KPIs and social engagement, tools and analytics programs are available to help tell the story of a successful content marketing campaign. But for some it can be difficult to figure out how to measure...

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The Weekly Measure: The Best in Internet Marketing News – October 11, 2013

The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social...

Read more