As I’ve written about previously, last year Google, Bing and Yahoo! announced joint support for the schema.org semantic markup standard. The standard provides a way to mark up content with microdata so what each element means is clearly and explicitly stated in the code. The benefit is that an increasing variety of content types – products, local businesses, reviews, events – can be served up in search engine results with rich snippets. These rich snippets make the most of your search results ranking with eye-catching, custom information like thumbnails, ratings, and geo-targeted information.
If you ask what defines a small business, you will quickly discover that it varies greatly across industries, as it relates to total revenue and number of employees. Which means your local mom and pop delicatessen and the manufacturing plant with less than 500 employees share the same small business classification.
In fact, if we want to get down to brass tacks, we should probably have a good understanding of what a small business is before we explore how they are marketing.
After nearly 50,000 votes for over 250+ nominated authors, Accelerate! Move Your Business Forward through the Convergence of Search, Social and Content Marketing, a best-selling Internet marketing book by Arnie Kuenn, has been voted a Winner in the 2012 Small Business Book Awards. Accelerate! brought in over 2,500 votes and qualified as one of the 10 Overall Winners with the highest number of votes in each category. Accelerate! provides readers with a comprehensive understanding of what it takes to execute a successful content marketing plan, no matter how big or small the business.