Seach, Social & Content Marketing Blog

Penguin 2.0 Resources, Tips & Insights

May 28th, 2013 • By:  • Search Engine Optimization

Penguin 2.0 Resources, Tips & Insights

Alright, you’ve already heard about the recent Penguin 2.0 update but what are you going to do about it? Do you have any reasons to be worried? Do you have a game plan in place?

Are you concerned how Matt Cutts looks strikingly similar to Darth Vader in his recent Penguin update video? (Scroll down to the bottom of this post for the full Vader-Cutts comparison)

Is Matt Cutts being like Darth Vader with Penguin 2.0?

*See bottom of this post for 5 irrefutable comparisons between Cutts & Vader.

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Dynamic Search Ads For eCommerce Businesses

May 22nd, 2013 • By:  • PPC Advertising

Keeping your ads current with a multitude of basic Keywords may seem challenging. Thankfully, you can avoid some of this stress by utilizing Dynamic Search Ads in your AdWords campaigns. Instead of filtering search queries by keyword alone, these Dynamic ads stream content directly from your website. You no longer have to worry about altering keywords if you add new webpages to your site, or wasting ad dollars if a popular piece of inventory goes out of stock.

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Crowd Funding: An Analysis of Various Platforms [INFOGRAPHIC]

May 22nd, 2013 • By:  • Internet Marketing

Crowd Funding

Crowd funding seems to be the latest trend nowadays. Projects like “The Veronica Mars Movie Project” received half of its funding in 4 hours on Kickstarter and musicians have shaken up the industry by relying on fans to finance their next albums. Crowd funding could be the newest way anyone can invest in projects or causes they care about, in addition to being a powerful and often viral marketing tool. Crowd funding not only opens the gates of creativity and innovation, but some projects can also change peoples lives, helping those in need who otherwise wouldn’t have access to the kind of help offered. GoFundMe, a rapidly growing crowd funding site, helped Farrah, a girl injured in the Colorado theatre massacre, pay her medical bills through the kindness of others. In this specially designed infographic, learn more about different crowd funding sites out there and how this growing trend could be here to stay.

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Automotive Content Marketing in 2013

May 21st, 2013 • By:  • Content Marketing

Automotive Content Marketing in 2013

I’m back again with another best of content marketing for the automotive industry and if you weren’t able to catch the first one I did, you can find that here. As you may have noticed, many car manufacturers are increasingly using their marketing budgets in new and creative ways in order to entice potential customers into purchasing one of the myriad of products they offer. The automotive marketers use of social media, SEO, and other avenues of online distribution in their campaigns and I have compiled a list of the best automotive content marketing examples in this post.

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How To Improve Your Website Speed

May 15th, 2013 • By:  • On-Site SEO

Q & A Video
An important part of search engine optimization is how fast your website loads and functions. It’s not just important for the ease of use of your website visitor, but it is actually used as a signal for search engine rankings. Watch this video to find a few quick tips that you can start to implement now to speed up your website and make sure it has the best chance of ranking well.

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