Unless you’re Amazon.com or a nationally-known brand, people need to know what you sell and how to find you online. But a person’s not just going to happen upon your site when looking to buy – not without help.
So give them the assist that makes you money – optimize your product pages. ALL of them. You may not know why eBay survived when everyone thought everyone else forgot about them? It’s because their pages show up when people want to buy. 1970s lunchboxes? It’s a broad category but eBay tops the list. Vintage Playing Cards? It’s a fairly broad category and eBay comes on top again.
E-Commerce is a thousand times easier to set up than it used to be; easy enough where not everyone has to be on eBay to get it done. This is where “control freakism” comes in handy. I’m half-joking, but you want the traffic to your site, you want the branding your site allows and you want the opportunity to direct people to other activities your company either does or sells.
There are several people asking the same question: “How Long Does It Take for Content Marketing to Work?” In today’s video, Arnie Kuenn uses different studies to talk about the expectations behind content marketing and how to get ROI from your content.
Vertical Measures had the pleasure of talking to Mix 96.9 about our latest infographic “The Final Four and the Floor.” Designer and creator of the infographic, Daniel Dannenberg explains his process, research, and inspiration for the piece with DJ Mathew Blades. Vertical Measures had a wonderful time with the Mix 96.9 crew, and the whole interview can be viewed below.
Watch today’s video to find out five steps you can take to engage your fans and followers with innovative web content. From engagement follows possible conversions, so by following these tips, you will have a better chance at gaining new customers through your online content development.
The SEO industry has been shaken up quite a bit as of lately with the Panda/Penguin updates, leaving scores of low quality sites now sitting at the bottom of the heap. Good riddance I say, as even good internet marketers who were able to effectively use Google search operators had trouble finding the information they were after while sorting through pages and pages of useless spammy results. Now imagine how normal users felt. Then came the updates of Panda, Penguin, EMD, Over-Optimization, etc., and overnight many small businesses and large brands began to feel the wrath of the 800lb Google gorilla tightening its stranglehold on low quality content and linkbuilding.
Now that everyone has calmed down from the “sky is falling” prophecies of some of the largest algorithm updates and nailed down a basic content marketing strategy, let’s take a look at the trends pushing the industry forward.