Two weeks ago, we shared the first part of this two part post, “10 Content Experts Weigh in on Author Rank in 2013,” and discussed how the content experts we interviewed are planning to implement rel=author this year. In part II, we examine if they think author rank will be a focus in 2013 and some experts even gave us some bonus tips to help you get started right away with implementation.
It was only 2 years ago when the term “content marketing” was still relatively unknown. Nowadays, we consider content marketing to be a need-to-know factor for companies–both large and small–who want grow their business organically on the web. But understanding the steady rise of content marketing’s importance plus its ability to increase business doesn’t give us the full picture of what it is capable of.
Building a successful pay per click campaign is a very involved process. It takes special attention to detail because there are so many factors to consider. Things like keywords, targeting and bids are essential, but you cannot forget the importance of including a strong call to action in the ads across your campaigns.
It seems to be a month full of explorations of Google Authorship and Author Rank here at Vertical Measures. We had a great post by Kaila Strong last week interviewing top industry professionals on author rank’s impact in 2013, and Part 2 is still to come with more thoughts and predictions. Also, David Gould’s upcoming webinar “Beyond Optimization: Elevating your Content with Google Authorship” aims to educate all levels on how to set up Authorship and truly benefit from it.
We are seeing the ever growing importance of Google Author Rank and feel that this will be very important in 2013 and beyond. I’m coming at it today from a different angle and presenting a Google Hangout conversation with two special guests, A.J. Kohn and Jim Banks.
Did you have a social media plan in 2012? How did it go? Are you planning on doing things differently this year? If so, here is something to ponder and keep in mind when you’re creating your strategy or when using social marketing services: in order to have engagement through your social media channels, your followers need to care about what you’re putting out there. In other words, you need to stir up their emotions because that is what gets them to comment, Like, share, retweet, +1 and re-pin.