Seach, Social & Content Marketing Blog

Take Advantage of Customers’ Desire for Local Specialized Services

May 31st, 2013 • By:  • Local Search

Take Advantage of Customers’ Desire for Local Specialized Services

Imagine this, your bathtub develops a flooding problem after your nighttime bubble soak, but it’s not enough to constitute an emergency. You also know you have to leave early tomorrow for a meeting and won’t have time to call in for service.

You want to make an appointment that evening. Often times, however, this isn’t a possibility with specialized local services. The missing connecting link with many local companies is that you can’t make an appointment online or find the right information you need quickly.

It is supremely useful to be able to pick up your smart phone, go to PlumbingtheDepths.com (made up company) and make an appointment instantaneously. And as a customer, you remember this easy ability to connect the next time you have a leak. Increasingly, those who don’t have that functionality online miss out on business opportunities.

This one aspect to customer service opens up so many doors, and it needn’t take a whole lot of coding and planning. In fact, the smaller the company and number of employees, the less scheduling there is and the easier it should be to get done. Appointment software can be integrated into your website without too much fuss.

Just dipping your toe in that little bit can make a big difference.

Read the rest of this entry »

Coming Soon: Bing Product Listing Ads

May 30th, 2013 • By:  • PPC Advertising

A picture says a thousand words, and a thousand words sure does come in handy when you’re used to working with a 71-character copy limit for your text ads. Microsoft’s Bing Ads is finally releasing their response to Google’s AdWords Product Listing Ads service, by offering a comparable option. Bing Ads users will soon have the ability to include images, pricing information and other important details to their search ad listings. This is a dramatic enhancement to the basic text ad which was the only option for use, until now. Select advertisers are already testing the new Product Ads service. The full version will be made available to all retailers in the U.S. early this summer.

Read the rest of this entry »

Six Creative Ways To Brainstorm Ideas [VIDEO]

May 29th, 2013 • By:  • Content Development

Six Creative Ways To Brainstorm Ideas

Generating ideas for content marketing can be tricky sometimes, and you may find yourself hitting a creative wall. Use the 6 ways outlined in this video to brainstorm and develop content ideas so you can make sure to keep your creative juices flowing.

Read the rest of this entry »

Penguin 2.0 Resources, Tips & Insights

May 28th, 2013 • By:  • Search Engine Optimization

Penguin 2.0 Resources, Tips & Insights

Alright, you’ve already heard about the recent Penguin 2.0 update but what are you going to do about it? Do you have any reasons to be worried? Do you have a game plan in place?

Are you concerned how Matt Cutts looks strikingly similar to Darth Vader in his recent Penguin update video? (Scroll down to the bottom of this post for the full Vader-Cutts comparison)

Is Matt Cutts being like Darth Vader with Penguin 2.0?

*See bottom of this post for 5 irrefutable comparisons between Cutts & Vader.

Read the rest of this entry »

Dynamic Search Ads For eCommerce Businesses

May 22nd, 2013 • By:  • PPC Advertising

Keeping your ads current with a multitude of basic Keywords may seem challenging. Thankfully, you can avoid some of this stress by utilizing Dynamic Search Ads in your AdWords campaigns. Instead of filtering search queries by keyword alone, these Dynamic ads stream content directly from your website. You no longer have to worry about altering keywords if you add new webpages to your site, or wasting ad dollars if a popular piece of inventory goes out of stock.

Read the rest of this entry »