Seach, Social & Content Marketing Blog

When most people think of creating content they default to a written blog post. But, more and more that should not be the case with infographics, images and video now playing a more important role in the kind of content that users expect.

So, with the different content formats, what content creation tools are out there to help you create link worthy content?

Arnie Kuenn answers: “What is the best way to accelerate your business online if you are one person and have to wear many hats?”

We know Twitter has Lists, Google+ has Circles, Pinterest has Boards and now Facebook has Interests. Most users should now see “Interests” on the left side of their News Feed:

These Interest lists are a way to tidy up a user’s News Feed and isolate a particular topic or grouping. When I click on my Photography Pheed list shown above, I see only posts from those I’ve added to that list. I have control of that list as I created it. The interesting thing here is that users do not have to Like a page or be Friends with a person to add them to the list. Will we see Likes becoming more and more unimportant to pages?

In my previous post, I discussed that social media channel growth is a key area of focus for small business marketers looking to reach niche groups.  Today, I’m taking a look at specific tactics any small business owner can start using today to build social media presence and participation.

I would first like to address a seemingly “gray area” among small business marketers when it comes to social media.  While the trend shows that small businesses are increasing their social media efforts, the question is whether they are tapping into its full potential? By this, I’m referring to a perception of social media as a low-cost or “free” marketing tool that requires minimal time, rather than utilizing it for the true customer engagement tactic it has the power to be.

Arnie Kuenn answers: “What initial link building must every website do?”