Our Blog

How to Do Content Marketing on a Budget

Excuses abound when presenting a small or large business with the idea of content marketing. “There’s nothing to write about in my industry.” “My legal department won’t approve content we write for our website.” But the biggest excuse of all we often hear is – “it’s too expensive and time consuming.” While the first two excuses are certainly worth...

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Vertical Measures & Social Universe Talk SEO, Social Media & Great Content [VIDEO]

Our very own Art Enke, Director of SEO Services, and Mike Huber, VP of Client Services, sat down with Kurt Wilhelm of Social Universe a couple weeks back. They spoke about Vertical Measures, our position in the SEO industry and our focus on content marketing. They also covered other aspects of the work we do – content promotion, Google algorithms,...

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The Weekly Measure: Top Internet Marketing News, Tools, and Events – October 25, 2013

The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social...

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Track Your Business Fitness: How Working Out Can Inspire Good Internet Marketing Practices [INFOGRAPHIC]

Inspiration can be found everywhere and anywhere. If you are looking for a way to keep your marketing muscles in shape just look to your fitness routine. Different exercise methods can be a good model to base your content strategy around and even promote healthy habits, keeping you fit in the gym or in the office.

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