The first step to snagging a new customer is attracting their initial attention. The next step is being able to effectively communicate that you have a product or service that fulfills their needs. This is the definition of a simple business interaction, but you need to make sure that your settings in Google AdWords are allowing you to target your audience effectively. This can be as basic as making sure that your search ads are appearing in appropriate geographic locations and within the language of which you plan to utilize during your business exchanges.
There are so many ways to generate content ideas through brainstorming, mind maps, and other tried and true tactics. But, have you ever thought of having content created for you? User generated content from your fans and followers can be a unique and creative way to come up with individual content ideas or even create a whole campaign. Rather than hoping to provide your fans with with they want, you can hit the nail on the head by having them tell you directly. Today, I’ll interview Todd Hartley, Corey Post, and Pat Strader, 3 SEO experts that have found great success with generating content from their fans.
You’ve heard the magic words a million times: “Brand Recall” and “Brand Recognition”. Yes, it’s important that your potential customers see your ads and gather an understanding of your company and its offerings. These are the basic building blocks of advertising, and ads that effectively communicate your message can help you improve your sales and your position in the marketplace. However, is it possible that you’re drilling this information too hard? Are your remarketing ads displaying at an annoying rate, thus driving away potential customers? Many advertisers suffer due to poorly controlled ad campaigns, even when the messaging is spot on.
Relationships with bloggers and website curators are necessary connections to develop if you want to flourish in the online world. In today’s SEO scene, you can’t be seen without a guest post to your name and back links to your site, but how can you take that first step towards getting to know them? You see those people across the SERPS and you know you’ve got to talk to them. They have that killer blog layout and traffic for days, but how can you get them to notice you and your amazing draft of a guest post? If you want to succeed with developing relationships with bloggers, here are a few tips to get the conversation going and how to keep the intrigue alive.
When I first saw my friend Emma’s YouTube video come through on my Facebook feed, it had about 75 views. A day later? Over 200,000. Four days later: almost 800,000 and climbing. What took this video to virility so quickly? A talented actress, a brilliant concept, and a few tried-and-true internet marketing tricks.
With a $100 budget, the video, “For Your Consideration” was shot by a 28-year-old USC Film School grad student named Alberto Belli and stars Emma Fitzpatrick. The video gained over 60,000 hits in its first hours and gained media coverage from The Daily Beast and USA Today, along with The Today Show, who put it up in a vote-off of the top four viral videos of the week. Putting a new spin on the lyrics to I Dreamed a Dream from the movie musical Les Misérables, the spoof grabs attention for not only its hilarity and killer vocals, but for its relevance to what people are searching for today.
Video is one of the most valuable marketing tools available. About 25% of all internet users visit YouTube in a given day, so if you’re not using video to attract your customers, your marketing campaign is lacking. What kind of video can attract the most traffic to your site, and what makes it go viral? Here are 6 steps to take in order to give your video a better chance at spreading to the masses.