Content curation on your website can be a very powerful tool. Curation can create brand authority and awareness, all the while connecting your company to outside sources that can help to improve your blog presence. I sat down to chat with Pawan Deshpande of Curata and Bill Flitter of Dlvr.it to talk about curation’s benefits for businesses and the best tools to use to get the most out of your effort.
In content marketing we frequently hear the refrain of “relevant content.” Provide valuable, relevant content and drive your audience toward business goals. But relevant how? And to whom? What do we mean when we talk about content relevance, and how do we ensure we’re doing it well?
If you are reading this, it is highly likely you know about the shutdown of BlueGlass Interactive and the cancellation of their May event – BlueGlassX in Los Angeles.
We really liked what Will Critchlow and the folks at Distilled are doing by offering BlueGlassX ticket holders the opportunity to exchange your ticket in order to be able to attend SearchLove in Boston around the same time period.
We also feel bad for the speakers and attendees who planned on attending BlueGlassX and only in the past few days were you able to learn the fate of that event. In fact, I had told one of the people close to the situation that I would be willing to fill in for any of the speakers at the event, if it meant all the people who had paid in advance could still have an event to attend.
We also know that for many of you, it might be impossible for you to quickly head to the East coast for SearchLove. So in that spirit, Vertical Measures would like to offer all of the BlueGlassX ticketholders a 100% credit for both their BlueGlassX tickets and non-refundable airfare towards any of our services. No strings attached. This includes the speakers too. If speakers have airfare they now have to eat, we will apply that amount towards our services.
Just like Will said, we are really going to have to use the honor system here. If you were able to get refunds for your tickets (BlueGlassX or airfare), then please allow us to help those that were impacted financially – that’s what this is all about. Our amazing community steps up when necessary and we feel this is one of those times to act.
If you are interested in the offer, please contact Patty Adams (PattyA [at] VerticalMeasures.com) or 602-314-3467 and let her know your situation.
Unless you’ve been living under a rock, or you hastily left it in a cab after a late night at the bar, you own (or used to own) a smart phone. In fact, a recent study presented by the Cisco Connected World Technology Report stated that more than 90% of young people use their smartphone first thing in the morning, often while they are still in bed. The important thing to take from this tidbit is the need for convenience and accessibility. In today’s world, people turn to their phones and other mobile devices for information constantly. Whether it’s at home before breakfast, or out late seeking midnight snacks, young people are using their phones for various reasons, from which many you could benefit as a business owner.
If you’re a retailer that offers a multitude of products that you want to advertise online, you may find yourself scratching your head and thinking, “Where do I start?” You know that running a successful ecommerce campaign means more exposure for your business and more cash for you, so it is worth the time and energy to get organized.
Managing a large PPC campaign can be a challenge. Thankfully, AdWords provides you with several tools to make this job less daunting. These features will help you to improve your CTR, ROI and conversion rate along the way.