Seach, Social & Content Marketing Blog

Help us Hydrate Phoenix!

June 24th, 2013 • By:  • VM News

Vertical-Measures-Water-Drive-Header

Vertical Measures is sponsoring a bottled water drive for the homeless of Phoenix and we want you to be a part of it! With temperatures soaring into the 100’s+ here in Phoenix we’re all feeling effects of the heat. There are approximately 22,350 adults and 5,805 children who experienced homelessness in Arizona last year, 85% of which were in Maricopa and Pima County. We are teaming up to help the Phoenix Rescue Mission keep the homeless hydrated this summer with their Code Red Summer Relief program. We are reaching out to our community to ask for help with our mission in collecting water to donate!

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Google Adwords: Back to Basics – Campaign Settings

June 21st, 2013 • By:  • PPC Advertising

No matter how much you wish it were so, your AdWords campaigns don’t necessarily have minds of their own. Sure, there are other factors that play into the way your ads are displayed, but it is you who is the master of your campaign settings.

Don’t be afraid of committing to your campaign settings. The options that you select need not be permanent. You can always make the appropriate changes if your budget tends to fluctuate, or if you know that you may be expanding your business to new markets. New demographic segments can be targeted with the click of a few buttons.

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The Art of Natural Links [INFOGRAPHIC]

June 20th, 2013 • By:  • Link Building

The Art of Natural Links Header

Your website’s link profile can look two ways to Google: natural or unnatural. Do not get stuck in the pitfalls of an unnatural link profile that can ultimately damage your visibility in the SERPs. Avoid this unnatural path by taking the time to learn the importance and the art of utilizing natural links. Maintain a variety of links and sources in your profile that will give a more natural appearance.

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This Is Not Content Marketing [VIDEO]

June 19th, 2013 • By:  • Content Marketing

Q & A Video

Content marketing is the hot topic nowadays, and everyone seems to be jumping on the bandwagon. We can’t argue that this is a bad thing, since we know firsthand the power of content marketing to gain new clients and customers in addition to giving your brand authority and relevance. But, we also must share the warning that there are things we’ve seen out there in the interwebs that are NOT content marketing. Watch the video to find out a few of the things to avoid when putting together a content marketing strategy. Also, take a look at the free guide we just released discussing the flip side of this topic: “What Is Content Marketing?”

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Content Repurposing: How to Lower Marketing Costs and Expand Audience Reach

June 18th, 2013 • By:  • Content Marketing

Content Repurposing How to Lower Marketing Costs and Expand Audience Reach

There can be a lot of thought, research and development that goes into a piece of content. In putting together a robust content marketing campaign, why not make the most of that investment? Getting the most mileage out of your content can be achieved with repurposing.

Repurposing involves taking a work and adapting it to a new content angle or format. This includes applying the general topic, research, text copy, images and/or data to a new work. Incorporating this approach into a content marketing campaign can reduce costs, expedite production and help ensure increased audience reach and effectiveness.

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