Seach, Social & Content Marketing Blog

Don’t Miss the Boat on Travel and Tourism Content Marketing Opportunities

July 9th, 2013 • By:  • Content Development

Travel & Tourism Content Marketing Opportunities

People travel mainly for one of two reasons; business or pleasure. I think we can all agree that the best trips require a bit, or a lot, of pre-planning. Increasingly, with the advent of the Internet, potential tourists are becoming their own travel agent. This means if your website is in the travel and tourism niche, you have a prime opportunity to use the power of content marketing to help people find your business. But first you must ask yourself, does your website provide plenty of information to help travelers make this pre-planning process quick and easy? Does your site provide answers to all the questions that travelers will potentially be searching for when making decisions on where to stay and what to do? Or will your site send them on their way to do more Google searches, or to Amazon to buy a travel guide from Frommer’s or Fodor’s? Basically, do you provide content that will make visitors feel comfortable enough to call your reservation desk to book a room or fill out the online form to schedule a tour?

Read the rest of this entry »

American Flag Etiquette: Do’s and Dont’s

July 3rd, 2013 • By:  • Tips

American Flag Etiquette: Do's and Dont's
With the upcoming holiday we would like to share with you how to properly honor the American Flag. Thanks to our friends at All-Star Flags we were able to put together this great infographic on how to properly treat the American Flag.

American Flag Etiquette - Do's and Don'ts

How Much Does Content Marketing Cost?

July 2nd, 2013 • By:  • Content Marketing

How-much-does-content-marketing-cost

So you’re looking to get a better idea of how much a content marketing campaign will cost and in doing so you’re trying to price the market accordingly. Since we know the importance of content marketing in today’s market and have made the transition from a SEO to content marketing agency, we wanted to give you insight into what this type of marketing will cost your business at every level of a campaign. Crafting a content marketing campaign requires a number of processes that must occur continuously and dynamically in order to maximize the potential of your content reaching its intended audience in an effective manner.

What follows below is the process Vertical Measures outlines when developing campaigns for ourselves as well as on behalf of our client base. And as a reminder, cost is very relevant to the scope, size, and complexity of each project or campaign, so use this only as a guideline to understand where you might fall within the spectrum.

Read the rest of this entry »

How To Set Up Your Own Video Studio For $90 Or Less [VIDEO]

June 26th, 2013 • By:  • Video Marketing

How-To-Set-Up-Your-Own-Video-Studio-For-$90-Or-Less

Our very own Mike Huber talks about how you can set up a great video studio for less than $90 that will get you on your way to creating quality content for your website and your blog. Set up your studio today: shop for your microphone, tripod, and lighting, and download the editorial calendar to schedule your videos and get rolling with creating great content!

Read the rest of this entry »

Google Analytics 101: Best Practices for eCommerce Websites

June 25th, 2013 • By:  • Measurement & Reporting

Google Analytics 101 Best Practices for Ecommerce Webistes
A small survey conducted last year indicated that roughly 80% of online retailers are under-utilizing Google Analytics. Having website analytic programs properly installed and gathering correct data is important for many reasons including the very obvious: how can you analyze data and make informed decisions when your data is incomplete?

When it comes to website analytics, there are quite a few items you’ll want to have a thorough understanding of in order to ensure you’re tracking the right data. Google Analytics for eCommerce and the best practices for setting up the tool on your site is what we’ll cover in this post.

Read the rest of this entry »