Seach, Social & Content Marketing Blog

What is at the top of growing challenges facing marketers these days? Generating high-quality leads. Lead generation can be a timely endeavor that requires research, know how and of course time. Soliciting inquiries from potential customers has traditional applications with tactics like cold calling or trade show marketing, but modern lead generation usually involves a web component.

As many SEOs know by now, Google’s algorithm is steadily becoming more and more complex; and in the wake of some massive updates and the penalization of a number of blog networks, numerous companies are finally taking Google’s powerful warnings seriously. The future is looking bleak for webmasters that continue to use spam-filled blog networks and other spam techniques to manipulate PageRank and SERPs. It has been a pretty well-known pattern that about once a year, Google unleashes a large update: it “slaps” these types of practices down in order to regain relevancy and clean up the Internet community.

However it seems that as of late, Google has been going into overdrive with larger updates, slapping well-known networks, in an attempt to make an example out of these cheaters like Roger Goodell did to the New Orleans Saints. The vast warnings and penalizations show that Google is feeling more confident in finding these unnatural links with their continuously evolving algorithm.

Kaila Strong answers: “How much is enough to be successful with content marketing?”

Draw Something, the mobile game that is 75% Pictionary and 25% Wheel of Fortune, has been a phenomenon since its release on February 6. It’s enjoyed over 35 million downloads to date, and developer OMGPOP was purchased for $180 million by Zynga, of Farmville and Words with Friends fame. So what’s made the app so successful and, more importantly, how can that make our websites better?

It is pretty obvious that Google loves to shake things up.  Last year they introduced Panda, which caused quite a controversy for many people.  Google sought to get rid of lower quality sites from its results pages, and trust us, they did.  Now that’s it’s over a year later, Google is looking to change things again, but this time, it’s focusing on a different type of animal.

Google’s latest update, Google Sloth, is going to have a major impact on websites through a variety of factors.  This update is named after another engineer at the search company, Reginald Sloth.  Mr. Sloth and his team have tried to zero in on the main problems that affect websites today and in turn, think that this will help people find what they are looking for in a more efficient way.

We were able to get an inside scoop at the new factors that Google Sloth will take into effect.  Keep reading to find out what changes you need to be ready to make!