Creating custom content has been a growing focus for businesses in the past two years, and has become a vital aspect in implementing successful online marketing strategies. Businesses are starting to take more notice of custom content creation as they are seeing sales results that directly correlate to their content efforts. Don’t believe me? Check out the statistics in this infographic and see how important content really is.
This month marks the two year anniversary of the rollout of Google’s Panda update. Several iterations of Panda refresh updates have been announced during this time, and you’d probably agree that it’s a bit hard to keep up-to-date on the latest and greatest.
We’ve combed the web to find some of the best resources for all your Panda needs. Looking for a historical timeline of updates? Need help diagnosing a Panda problem? Searching for information on Panda vs. Penguin? Or how about tips to combat Panda? Here are a few great resources you can browse, no matter what Panda information you need.
This is a special guest post by Erica Bell, a small business writer who focuses on topics such as customer service and social media trends. She is a web content writer for Business.com.
Designers and marketers are becoming more closely aligned as social media moves toward more visually driven platforms. Pinterest, Vine and Instagram are just some of the major players that have appeared and each encourages users to think and share visually. Visuals can better social media customer engagement, a top business objective in 2013. Your business will no longer tell, but instead will show customers the value your company provides. Here are three ways your business can use visuals to positively impact customer engagement on social networks.
If you’re trying to take your text ad campaigns to the next level, you don’t have to spend a lot of money or scrap your current online marketing plan today. Making improvements can be as easy as visiting Google Merchant Center. By utilizing this Google based platform, you’ll have the ability to revamp your basic text ads into more detailed, vibrant Product Listing Ads. Product Listing Ads include the two lines of text that are typical of basic text ads, and so much more. In addition, you will have the opportunity to include eye-catching product images, detailed pricing and contact information for your business. At a glance, advertisers have a better sense of who you are as well as what you’re offering. This is an opportunity to catch their attention and reel them in on the initial search results page.
There are many methods you can use to engage your audience through the creation of different types of content: free guides, blog posts, videos, infographics, etc. Even though the content development and distribution opportunities can stretch as far as you can brainstorm, if you don’t optimize your content correctly, all of your efforts may end up falling flat. In this video, learn quick tips and tricks to make sure your content can (and will) perform to its full potential.