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5 Last-Minute Holiday Optimization Tips for your PPC Campaigns

Nearly all businesses, regardless of vertical or business type, are subject to some degree of holiday seasonality. For many B-to-B businesses, the winter Holiday season is among the slowest weeks of the year, as many employees and prospective clients are out of the office on vacation, and meetings are already focused on planning for the upcoming year. For B-to-C...

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The Weekly Measure: Top Internet Marketing News, Tools, & Events- November 15, 2013

The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into <i>The Weekly Measure.</i> We’ll be on the lookout for great new articles, covering content marketing, paid search, social...

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Should You Change Your SEO Strategies in Light of Google Hummingbird? [VIDEO]

Google is consistently updating and tweaking their algorithms to show us the best possible searches possible. Now, more than ever, it is important to keep up to date with the newest update, Hummingbird, so you can understand how to adjust your search engine optimization and content marketing strategies appropriately or see where you are already doing the right thing....

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