People often need plumbers in an emergency; they don’t even have time to get a recommendation. They just need to find someone who will help out without poking big holes in their wallet. So, what do they do? They go online for answers and to find someone who looks legitimate (and close!) enough to come to their aid.
No one needs to tell you the plumbing industry is highly competitive. But all plumbers are not the same and the best plumbers need to be able to show how they can offer superior service through their website or other online marketing tactics. This is true of HVAC repair, electricians or any professional contractor who comes to your home to fix systems or appliances. If you’re reading this, you’re on the right path to finding online marketing tactics for plumbing and other local specialized services that can help you get noticed.
As an AdWords advertiser, you should constantly be finding new ways to attract your customers to your site. Presenting offers or promotions that are relevant to a user’s wants and needs is the best way to encourage a click-through and AdWords is always coming up with new features to make this task easier for you.
In most instances, the way that you approach your AdWords campaigns differs greatly depending on your product/service, budget, and overall campaign goals. There are however, certain keyword selection tactics that benefit almost all advertisers in the online playing space. One of these is bidding on branded keywords.
Jay Baer is one of the top online marketers, speakers, and authors out there and I recently had a chance to sit down and talk with him about his new book “Youtility: Why Smart Marketing Is All About Help Not Hype.” In his book, Jay outlines the importance of a strong strategy behind content creation, and just as importantly, the creation of useful content. Watch on to see our discussion about the “help not hype” model and Jay’s views on how to make your marketing smarter.
With so many opportunities to reach your online customers in a given day, I’m sure you find yourself pondering, “Have I chosen the right keywords?” It’s a good thing to ask yourself, considering your ad dollars are on the line. There’s good news, though. The AdWords Keyword Tool allows you to view your statistics right next to your keyword ideas so you can get a quick sense of what’s working, and what’s not.