In most instances, the way that you approach your AdWords campaigns differs greatly depending on your product/service, budget, and overall campaign goals. There are however, certain keyword selection tactics that benefit almost all advertisers in the online playing space. One of these is bidding on branded keywords.
Jay Baer is one of the top online marketers, speakers, and authors out there and I recently had a chance to sit down and talk with him about his new book “Youtility: Why Smart Marketing Is All About Help Not Hype.” In his book, Jay outlines the importance of a strong strategy behind content creation, and just as importantly, the creation of useful content. Watch on to see our discussion about the “help not hype” model and Jay’s views on how to make your marketing smarter.
With so many opportunities to reach your online customers in a given day, I’m sure you find yourself pondering, “Have I chosen the right keywords?” It’s a good thing to ask yourself, considering your ad dollars are on the line. There’s good news, though. The AdWords Keyword Tool allows you to view your statistics right next to your keyword ideas so you can get a quick sense of what’s working, and what’s not.
People travel mainly for one of two reasons; business or pleasure. I think we can all agree that the best trips require a bit, or a lot, of pre-planning. Increasingly, with the advent of the Internet, potential tourists are becoming their own travel agent. This means if your website is in the travel and tourism niche, you have a prime opportunity to use the power of content marketing to help people find your business. But first you must ask yourself, does your website provide plenty of information to help travelers make this pre-planning process quick and easy? Does your site provide answers to all the questions that travelers will potentially be searching for when making decisions on where to stay and what to do? Or will your site send them on their way to do more Google searches, or to Amazon to buy a travel guide from Frommer’s or Fodor’s? Basically, do you provide content that will make visitors feel comfortable enough to call your reservation desk to book a room or fill out the online form to schedule a tour?
With the upcoming holiday we would like to share with you how to properly honor the American Flag. Thanks to our friends at All-Star Flags we were able to put together this great infographic on how to properly treat the American Flag.