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Top 5 Biggest Adwords Campaign Settings Mistakes (And How To Fix Them)

From Adwords beginners to Adwords gurus/masters/experts/ (_______fill in the blank) there are certain topics that everyone enjoys talking about. Buzzwords that get people excited about new opportunities for capturing targeted traffic like ‘mobile’ and ‘long-tail keywords’ or campaign optimizations designed for improving campaign efficiency like ‘negative keywords’ and ‘keyword bidding.’ We love these topics too, but all too often...

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The Weekly Measure: The Best in Internet Marketing News – October 18, 2013

The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social...

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How to Measure the Link Authority of Your Content

There are seemingly endless ways to measure the effectiveness of your content marketing efforts. From the basics such as traffic and conversions to more expansive KPIs and social engagement, tools and analytics programs are available to help tell the story of a successful content marketing campaign. But for some it can be difficult to figure out how to measure...

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