Seach, Social & Content Marketing Blog

Adwords: Bidding on a Competitor’s Brand Name

July 24th, 2013 • By:  • PPC Advertising

Bidding on your competitor’s name as a keyword can be a great way to attract new customers, but it’s hardly worth it if you find yourself in a legal battle as a result. There are some important things should know before you creep on rival territory. Thankfully, a lot of this kind of behavior has become common practice in the online PPC industry, but it’s always best to take precaution.

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What Makes An Infographic Bad & How To Make It Better [INFOGRAPHIC]

July 24th, 2013 • By:  • Content Development

What Makes A Bad Infographic And How To Make It Better

More and more, we see infographics all over the web. Infographics are a great way to show complex data in a simplified manner, or to tell a story in a fun way. However, not all infographics are created equal and we see more bad habits evolving all the time. Below are some tips to help you get started. Whether you are creating infographics yourself or working with a designer, these basic principles will help build the basic structures for a clear and clean infographic that will let your content shine!

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Post Panda & Penguin Recovery Tips for eCommerce Sites

July 23rd, 2013 • By:  • Internet Marketing

Post-Penguin-&-Panda-Recovery-Tips-for-eCommerce-Sites
Managing an online retailer store can certainly have its ups and its downs. The most recent down in the world of eCommerce has come in the form of Penguin 2.0, a Google algorithm update in May, not the cute cuddly flightless animals indigenous to colder climates. Many eCommerce sites were impacted and likely to have also been impacted by prior Penguin updates as well as Panda refreshes. So how can you discover if you were hit and then how can you fix it?

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How To Set Up a Canonical Tag for your Website [VIDEO]

July 17th, 2013 • By:  • On-Site SEO

Q & A Video

If you’ve got duplicate page problems, perhaps a canonical tag can solve your problems! Did you know that your pages might be cannibalizing each other in the search results? Help Google determine which pages should be ranking for your most important keywords by using the canonical and meta robots tags.

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An Easy Guide to Content Marketing for Plumbers

July 16th, 2013 • By:  • Content Marketing

An-Easy-Guide-to-Content-Marketing-for-Plumbers

People often need plumbers in an emergency; they don’t even have time to get a recommendation. They just need to find someone who will help out without poking big holes in their wallet. So, what do they do? They go online for answers and to find someone who looks legitimate (and close!) enough to come to their aid.

No one needs to tell you the plumbing industry is highly competitive. But all plumbers are not the same and the best plumbers need to be able to show how they can offer superior service through their website or other online marketing tactics. This is true of HVAC repair, electricians or any professional contractor who comes to your home to fix systems or appliances. If you’re reading this, you’re on the right path to finding online marketing tactics for plumbing and other local specialized services that can help you get noticed.

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