Content marketing is a powerful strategy that many organizations and business leaders are engaging in to reach new customers, retain current customers, and become an authoritative leader in their industry. The tangible successes of content marketing efforts have been proven fruitful for many organizations. Typically, content marketing is thought of as creating a blog on your website and posting written content on it. Although this method is valid, there are many other ways to engage in content marketing that are varied and cater to consumers and their particular learning style or preferred method of receiving information.
Bidding on your competitor’s name as a keyword can be a great way to attract new customers, but it’s hardly worth it if you find yourself in a legal battle as a result. There are some important things should know before you creep on rival territory. Thankfully, a lot of this kind of behavior has become common practice in the online PPC industry, but it’s always best to take precaution.
More and more, we see infographics all over the web. Infographics are a great way to show complex data in a simplified manner, or to tell a story in a fun way. However, not all infographics are created equal and we see more bad habits evolving all the time. Below are some tips to help you get started. Whether you are creating infographics yourself or working with a designer, these basic principles will help build the basic structures for a clear and clean infographic that will let your content shine!
Managing an online retailer store can certainly have its ups and its downs. The most recent down in the world of eCommerce has come in the form of Penguin 2.0, a Google algorithm update in May, not the cute cuddly flightless animals indigenous to colder climates. Many eCommerce sites were impacted and likely to have also been impacted by prior Penguin updates as well as Panda refreshes. So how can you discover if you were hit and then how can you fix it?
If you’ve got duplicate page problems, perhaps a canonical tag can solve your problems! Did you know that your pages might be cannibalizing each other in the search results? Help Google determine which pages should be ranking for your most important keywords by using the canonical and meta robots tags.