Seach, Social & Content Marketing Blog

Mike Huber answers: “Does Google local search like separate pages for each city?”

When we give presentations to different business groups we are often asked how Google works, and of course how you can optimize for it.  This video came out about a week ago and many websites have already shared it, as it is one of the first times we have heard such an explanation from Google itself (well actually Matt Cutts of Google, but you know what we mean).

In this edition of the Vertical Measures interview series, I speak with account manager Josh Bernstein about his Orthodox Jewish roots, his Apple obsession and his time living on the Mexican border.

Arnie Kuenn answers: “How do you use Yahoo! Answers for Internet marketing?”

Is PR getting its own taste of bad press? You’ve probably heard the buzz from digital media that the press release is dying a slow death. I find it interesting that PR is often dismissed as part of an interactive marketing strategy (for no longer being relevant), but creating new content is “king”! We’ve all welcomed this meme as a critical component of search engine placement and PR is great fodder to attract search engine spiders. So where is the disconnect here?

Today I hope to debunk that perception and shed light on the value of online PR. As someone with a strong background in traditional media, I will share how the PR industry has evolved and the value it now offers.