Content marketing can be considered both an art and a science. A science in the way that strategies are tried and tested, with hypotheses falling flat or working out successfully, only to be tried and tested again for maximum efficiency. It’s an art in the way that writers and marketers must empathetically tune into what customers would find valuable and produce content directly for where they are in the sales process. It’s the blending of the left and right brained focuses that makes content marketing so effective in today’s business world.
A great way to get the best performance out of your website is by finding opportunities with on-site optimization. With the SEO tool Screaming Frog, you can have easy access to understanding where on your website these optimization opportunities may be hiding.
When it comes to running an AdWords campaign, you’re probably a pro by now. You rock at bidding on the right keywords, and you know what placements work best for your ads. That said it never hurts to go back to the basics. With this in mind, maybe it’s time you take a look at your Quality Score and why it is what it is.
Your Quality Score measures the relevance of your ad to your audience, or the person who is reading your ad at given time. You want your ads to target those potential customers who are likely to have a need or interest in your products or services. That’s not rocket science. Having a high Quality Score is reflective of having ads, keywords, landing pages etc. that are enticing and useful to those who click them. Most importantly, higher Quality Scores usually means better traffic to your site and increased sales. Higher Quality scores are indicative of a streamlined user experience.
Link building is not one task in itself, it is a series of events. Everyone completes these steps differently and has a variation on what tools they love to use, but I have a few particularly useful ones that I use at least once a week. I chose these tools because they are easy to use, uncomplicated, and mostly free!
Imagine this, your bathtub develops a flooding problem after your nighttime bubble soak, but it’s not enough to constitute an emergency. You also know you have to leave early tomorrow for a meeting and won’t have time to call in for service.
You want to make an appointment that evening. Often times, however, this isn’t a possibility with specialized local services. The missing connecting link with many local companies is that you can’t make an appointment online or find the right information you need quickly.
It is supremely useful to be able to pick up your smart phone, go to PlumbingtheDepths.com (made up company) and make an appointment instantaneously. And as a customer, you remember this easy ability to connect the next time you have a leak. Increasingly, those who don’t have that functionality online miss out on business opportunities.
This one aspect to customer service opens up so many doors, and it needn’t take a whole lot of coding and planning. In fact, the smaller the company and number of employees, the less scheduling there is and the easier it should be to get done. Appointment software can be integrated into your website without too much fuss.
Just dipping your toe in that little bit can make a big difference.