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The Weekly Measure: Top Internet Marketing News, Tools, & Events – November 8, 2013

The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social...

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11 Questions to Ask Before You Blog

This is a guest post by content marketing expert and author, Joe Pulizzi, who has just released his third book, Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less. One of the most frequent questions I receive while traveling is about blogging. The questions revolve around how to get started,...

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The Ultimate Guide to Adwords Ad Extensions

Since their first introduction into the Google Adwords playbook years ago, ad extensions have been a crucial component of any successful paid search campaign. Over the years, Google has expanded and tested its way to a fairly robust offering of extensions designed to provide additional value to users by allowing advertisers a number of different ways to showcase their...

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