The Weekly Measure: Proving PPC ROI, How to Calculate Internal PageRank & Maintaining the Efficiency of a Content Marketing Operation
The Weekly Measure provides a rundown of the latest content marketing, paid search, social media, search engine optimization and link building news brought together from various news sources across the web. Also highlighted each week are upcoming internet marketing conferences featuring industry experts, including those from Vertical Measures, for those interested in taking further steps in continuing their internet...Read more
There are several important metrics to take into consideration when analyzing your PPC campaign performance to prove your ROI. While each metric has its own place and importance, many people get hung up on more “vanity” metrics like click-through-rate and average position.
The metrics you should pay attention to really depend on your end goal. If your goal is to...
Businesses understand the need for content marketing because of its ability to boost search results, gain credibility as an industry thought leader, attract new customers, and deliver useful information to current consumers. This year, nearly two-thirds of companies will create or maintain an executive position for content marketing strategy in their organization, according to data from Curata. Yet more...Read more
The latest content marketing, paid search, social media, search engine optimization and link building news are the continued focus of The Weekly Measure. Also included at the end of every post a list of internet marketing conferences headlined by industry experts, including those from Vertical Measures, for those interested in further education. Stay with us each week as we...Read more
According to Wikipedia, the first emoji was used by Scott Fahlman in 1982 for the express purpose of relaying emotion. We sure have come along way, huh?
Emojis have become an essential part of our culture and their own form of communication. Whether you’re adding a :) to your Facebook post because baseball is finally back, or a sad face...
The Weekly Measure: Expediting Content Publishing, Link KPI Tracking & Twitter’s Character Limit Changes
May 27, 2016
4 Reasons to Publish Your Content Marketing Piece Today
May 24, 2016
The Weekly Measure: Mobile-First Content, Tracking PPC ROI & Local SEO Tips
May 20, 2016
How to Think Mobile-First for Your Content Marketing Strategy
May 19, 2016