Seach, Social & Content Marketing Blog

It’s Time to Rethink Title Tag Strategy (Again)

April 1st, 2014 • By:  • Search Engine Optimization

Time-to-Rethink-The-Title-Tag
Google recently changed the way search results are displayed and more big changes are imminent. The long-standing guidelines with respect to title length and strategy now have to be reevaluated (again).

We actually shouldn’t complain. Title tags have very rarely required dramatic shift in strategy. However, this update is essentially cutting down the visible character limit in Google search results by approximately 15%… which is a big deal.

If you’re new to SEO, here is a brief (and very informal) summary of title strategy through the years.

Read the rest of this entry »

Top 5 Reasons You Should Bid On Your Brand Name

March 31st, 2014 • By:  • PPC Advertising

top 5 reasons you should bid on your own brand

One of the most common questions PPC marketers receive from clients and potential clients alike, is “Should I bid on my brand name?” At first thought you may think to yourself “why would I pay for my own brand name,” but after testing this you may see that many times, branded keywords become some of the stronger performing keywords in the account. So while there are multiple different benefits to bidding on your organization’s brand name, there are five specific benefits that stick out amongst all the others.

Read the rest of this entry »

The Weekly Measure: Top Internet Marketing News, Tools, & Events-March 28, 2014

March 28th, 2014 • By:  • Internet Marketing

The-Weekly-Measure-March-Friday-Twenty-Eighth

The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.

Read the rest of this entry »

How Do I Improve Adwords Performance in Just 10 Minutes? [VIDEO]

March 27th, 2014 • By:  • PPC Advertising

Q & A Video
How can you improve your Adwords performance in just under 10 minutes? It actually pretty easy with our helpful Q&A video where our Director of Digital Advertising, Zach Etten, describes three Google Adwords reports to help optimize your account.

Read the rest of this entry »

The Benefits of Offline Communication In The Workplace

March 26th, 2014 • By:  • Content Marketing

the-benefits-of-offline-communication-in-the-workplace

Have we built up an over-reliance on e-mail and instant messaging for communication at work? Though these types of tools are very useful and will always have a place in a work environment, there is a need for face-to-face interaction in the progression of corporations, all the more true within content marketing organizations or departments working to move forward with their online efforts. Personalities can be more properly understood, trust is earned, and responsibility to one’s job is built through in-person interactions. Did we mention more creativity can take place when collaboration is part of the company-wide culture? Take a look at the benefits of offline communication and its affect on the workplace through this creative video. 

Read the rest of this entry »