One of the most important steps in a local SEO strategy is to claim, verify and optimize your Google My Business listing. The process is fairly straightforward, and you can get started by going to Google.com/business. However, you may discover that the listing was already verified by someone else.Read more
If you have been properly optimizing your pay-per-click (PPC) campaigns, or have an agency doing it for you , you should be generating leads. After all, that is why you are advertising…right? What most advertisers (and agencies) forget about is optimizing after the phone call or form submission.
What if lead quality is poor?
What if you...
The Weekly Measure: How to Advertise on Reddit, Comparing Domain Authority and Page Authority, & Using Content to Build Thought Leadership
Every Friday, the Weekly Measure delivers the latest in internet marketing news from around the web. The Measure gathers changes, updates, and trends in content marketing, paid search, social media, search engine optimization, and link building. A continually updated schedule of conferences featuring industry experts, including those from Vertical Measures, is also included at the end of every post....Read more
If I Google search “thought leadership,” the number one result that comes up is Denise Brosseau’s book Ready to Be A Thought Leader?. Her definition of a thought leader is:
"Thought Leaders are informed opinion leaders and the go-to people in their field of expertise."
So often thought leaders are considered to be individuals or a singular person that represents a...
The Weekly Measure: The Reality of Link Building, Lessons in Facebook Instant Articles & Improving Content Strategy
The Weekly Measure publishes the latest news in content marketing, paid search, social media, SEO and link building each week. A continually updated schedule of conferences featuring industry experts, including those from Vertical Measures is also included for the convenience of readers. Keep current on industry trends, changes and articles from thought leaders by keeping the Weekly Measure in...Read more
The Weekly Measure: Overlooked Aspect of Content Strategy, Maintaining Brand Integrity on Social Media & Upcoming AdWords Features to Watch For
Jul 29, 2016
5 New AdWords Features to Look Out for In the Coming Months
Jul 26, 2016
The Weekly Measure: International SEO Myths, Harnessing Unsaturated Marketing Channels & Creating Content People Want to See
Jul 22, 2016
How to Create Awesome Content People Actually Want
Jul 19, 2016