Seach, Social & Content Marketing Blog

Is PR getting its own taste of bad press? You’ve probably heard the buzz from digital media that the press release is dying a slow death. I find it interesting that PR is often dismissed as part of an interactive marketing strategy (for no longer being relevant), but creating new content is “king”! We’ve all welcomed this meme as a critical component of search engine placement and PR is great fodder to attract search engine spiders. So where is the disconnect here?

Today I hope to debunk that perception and shed light on the value of online PR. As someone with a strong background in traditional media, I will share how the PR industry has evolved and the value it now offers.

So, you want to start embedding  video on your company website. The how-to’s of this is very foreign to many especially if you haven’t had exposure to the equipment and the processes involved. Where do you start? What’s important? I put together some of the essentials of getting started with the production of your own videos from equipment to post production tips.

Kaila Strong answers: How can you use content marketing to generate leads?”

Facebook Timeline has been made official for all brand pages for over two weeks now.  If you didn’t attend my recent webinar introducing the new timeline for Facebook, you may still be struggling with how to navigate and use the new layout.  At first glance, it can appear quite disorganized, especially to those of you who have grown accustomed to the traditional wall layout.  This post provides tips on everything from cover photos to the new and improved dashboard, and will quickly bring you back up to speed.

Do you hear them? That’s the sound of crickets coming from the direction of your Twitter account. Yes, Pinterest is all shiny and new and fun so you’ve been spending lots of time building up your boards, pinning and repinning. Now that Timeline has gone live on Facebook you had to create just the right cover photo and possibly update your profile picture so that is complements your brand and the cover photo. You’ve felt compelled to spend time filling in all of your milestones on your timeline as well. So, where has this left your Twitter account? I thought so, abandoned.