Welcome to the new Vertical Measures!
As of July 5th, we officially moved into our new office. It wasn’t much of a move though. It was only .4 miles away from our old space. But what we saved in distance, we gain in designing and making an office truly our own.
Our last location fit the bill for a small, up-and-coming...
The Weekly Measure: Bolstering Lead Nurturing Programs, Google to Make Finding Mobile Content Easier & Guide to Guest Posting
The Weekly Measure is a continuing publication of internet marketing news mainly focusing on content marketing, paid search, social media, search engine optimization and link building. We bring together cherry picked articles from around the web as well as a list of upcoming industry conferences. Join the Weekly Measure every week and stay updated on the goings on in...Read more
Before we get started, I think we need to go through the now-cliché “email still matters” spiel because for some reason, a lot of people are convinced that email is dead. Well, it isn’t. According to the 2015 National Client Email Report, “The average ROI of £38 (Translates to nearly $50) confirms email marketing’s reputation as a trusted marketing...Read more
The Weekly Measure offers up a compilation of internet marketing news every Friday. Topics covered include content marketing, paid search, social media, search engine optimization and link building. We are always on the lookout for the latest articles, videos, blog posts and other industry related content. Make the Weekly Measure your one stop news source as we continue to...Read more
There are a lot of “behind the scenes” efforts in this day and age of digital marketing—search engine optimization, promotion, conversion—but without quality content your efforts to drive traffic and generate leads will come up short. Coming up with content topic ideas can seem daunting, but in reality it’s easy to generate hundreds of possible topics in a day...Read more
The Weekly Measure: Setting Content Marketing Goals, Keyword Research Lessons from Netflix & How to Conduct Link Audits
Sep 23, 2016
How a Project Manager Can Solve Your Content Marketing Challenges
Sep 22, 2016
Should I Create Soft or Hard Goals for My Content Marketing?
Sep 20, 2016
The Weekly Measure: The Reliability of Search Volume Tools for Content Creation, Google Update Summary & Keyword Research Tips
Sep 16, 2016