The Weekly Measure: Running an Editorial Meeting for Content Marketing, Using a Canonical SEO Strategy to Combat Duplicate Content & Link Building for an SMB
Each week, Vertical Measures presents the Weekly Measure, a collection of the week’s latest updates in the content marketing, paid search, social media, search engine optimization and link building fields. Also provided is a handy schedule of internet marketing industry conferences taking place around the world. Keep with the Weekly Measure each week as we continue to provide you...Read more
Organizations that embrace content marketing are now thinking like publishing companies. They understand they need to:
- have a strategic, long-term plan for content
- be nimble so they can produce time-sensitive content quickly
- do resource planning so their content gets published
- have one person as the main point-of-contact who owns everything
Think the danger of running into a tribe of savage cannibals is limited to the sci-fi fantasy worlds of Soylent Green, The Walking Dead and Game of Thrones? The truth is, you may unwittingly have anthropophagists lurking in your SEO strategy, hungrily consuming all your content optimization efforts. If you have a website, chances are you have pages of...Read more
The Weekly Measure comes to you each week with the most current content marketing, paid search, social media, search engine optimization and link building news. Articles are sourced from around the web to keep our readers informed so that they may stay on top of current trends in their industries. Each week we also include a list of conferences...Read more
Here at Vertical Measures, we recently began to revisit how we perform content marketing strategies for our clients. Our past methodology was based on the waterfall method. In fact, we’ve found that this is what most agencies follow.
However, content marketing strategy doesn’t thrive using the waterfall method alone. Why? Because a waterfall method requires that the strategy must be...
Using the Canonical Tag and Redirects to Solve URL Canonicalization Issues
Dec 09, 2016
5 KPIs All Content Marketers Should Know
Dec 07, 2016
The Weekly Measure: Determining Content Marketing Budget, Site Structure Guide and Link Building’s Role in Ranking
Dec 02, 2016
How Much Should I Spend on Content Marketing in 2017?
Nov 29, 2016