If you’re a webmaster today, you might have received a Google Penalty on your site. If you’re an SEO/Marketing/Internet-Anything Agency, you’ve probably seen a client or two with a penalty by now. So what’s a webmaster to do? First of all – don’t panic. There is a process to follow and steps to take care to do well. Most importantly, it’s all about being methodical in your link pruning process to assess if a site is worthy of your link or not. More often than not, bad or spammy sites with your link on it are a big contributing factor to your Google Penalty recovery. Here are some steps to help you decide which links you keep and which links you should take immediate action to remove.
Your ad is the first impression your organization makes on each individual searcher. It’s also the strongest tool you have in your PPC Management Toolbox that will directly influence your ad’s click through rate (CTR). Ad copy is the “face” to your organization, and it is instrumental to ensure that the first impression searchers are presented with is compelling and created with the intent to drive clicks to your site.
There are two main components of PPC ad copy: the ad headline and ad text. Think of your ad as a team that works together as one cohesive unit towards the same ultimate goal. If one part is not optimized to reach your CTR goals, then the other parts aren’t going to be as impactful either. You’ll then experience a domino effect on your ad effectiveness. If you don’t have a strong headline, your ad text won’t be as likely to be read by the searcher and will be less effective; therefore it won’t drive the amount of clicks you may have ideally wanted. Conversely, with a strong headline, your ad text is then more likely to be read; therefore being more impactful, driving more traffic to your site.
The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.
You have the best intentions when it comes to your content marketing strategy, yet you find it tough to produce enough content to fulfill your goals. Does this problem sound familiar? Maybe because it is…content creation is one the biggest challenges that companies face, whether they’re big or small. According to a joint Content Marketing Institute and MarketingProfs study, over half of enterprise businesses and a whopping 64% of small businesses say that creating enough content is the main challenge they face.
We all know that the more content we produce, the more opportunity we have to be found in search engines. But it’s not only the amount of content; it’s the quality too. It’s creating the kind of content that is intentional and relevant to your business and that brings in the right type of consumer, ultimately (and hopefully!) converting them into a customer. Even with that said, I bet you’re still wondering: “But, how can I create enough quality content while not getting a major headache?!”
The Winter Olympic 2014 games in Sochi, Russia kicked off on February 7th. This winter, millions will flock to Russia to watch the games, but for those that are stuck at home, what can you do to stay connected? The growth of social media even since the last Olympic games in 2012 have drastically altered how we stay connected to events on live television. It seems every large event is constantly breaking social media records for tweets per second, “Like’s” per hour, or whatever metric social media gurus are tracking these days. Wonder what records will be broken this year!
As you enjoy the games and take the time to stay up-to-date on the medal standings, be sure to check out a few of the treasure troves of information available online this winter Olympic season. This is a great chance to participate in the social TV movement.