One of the most common questions PPC marketers receive from clients and potential clients alike, is “Should I bid on my brand name?” At first thought you may think to yourself “why would I pay for my own brand name,” but after testing this you may see that many times, branded keywords become some of the stronger performing keywords in the account. So while there are multiple different benefits to bidding on your organization’s brand name, there are five specific benefits that stick out amongst all the others.
The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.
How can you improve your Adwords performance in just under 10 minutes? It actually pretty easy with our helpful Q&A video where our Director of Digital Advertising, Zach Etten, describes three Google Adwords reports to help optimize your account.
Have we built up an over-reliance on e-mail and instant messaging for communication at work? Though these types of tools are very useful and will always have a place in a work environment, there is a need for face-to-face interaction in the progression of corporations, all the more true within content marketing organizations or departments working to move forward with their online efforts. Personalities can be more properly understood, trust is earned, and responsibility to one’s job is built through in-person interactions. Did we mention more creativity can take place when collaboration is part of the company-wide culture? Take a look at the benefits of offline communication and its affect on the workplace through this creative video.
I was lucky enough to attend the AZIMA TIM Interactive Marketing Awards last Thursday at the Phoenix Art Museum. Vertical Measures walked away with two awards: Interactive Person of the Year and Best Online Video. If you haven’t heard of it, AZIMA (stands for Arizona Interactive Marketing Association) is a great organization who regularly brings in top-notch speakers on a variety of marketing topics. This was the 2nd Annual TIM awards, aptly named for Sir Timothy Berners-Lee, the renowned father of the Internet, and was created to highlight the efforts of companies & individuals in the digital marketing industry of Arizona.