We have all seen comment spam linking out to pills, porn and casinos on high authority blogs. How could all of those nasty spammers been avoided? By simply using a nofollow tag on the backlinks created when someone comments. This simple and easy to use snippet of code can change the way your site ranks and helps to rank other.
The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, and we look forward to reading your work, posting the best, and helping you stay connected every week.
When it comes to managing a successful PPC campaign, there are many factors to consider. You want to know the ads that are driving clicks, as well as the cost associated with this traffic. You want to have a handle on which of your ads or ad groups are seeing jumps or drops related to consumer behavior. Most importantly, you want to know that the changes you apply to your account are helping you rather than hurting you. Wouldn’t it be a relief to know that you can easily analyze this data from one singular place in AdWords?
Ads that answer to your customers’ immediate needs and desires are great. Ads that provide the links that quickly direct them to the pages they need are even better. By incorporating Sitelinks into your text ads, you give your customers a gateway to detailed information about the specific offerings that they are seeking. Sitelinks give extra insight into products or services, and provide URL’s that directly correspond to relevant landing pages. When you use Sitelinks, you eliminate steps so customers can make informed purchases more quickly than if they had to click around to find what it is they were looking for. You’re making their lives a little bit easier, and your traffic is increasing. It’s mutually beneficial.
One of the most frequent concerns we hear about is the (seemingly) daunting task it will be to generate tons of content ideas in order to sustain a content marketing strategy. It may, at first glance, seem like a improbable feat, but I assure you, there are tips of the trade that will ease up your content brainstorming phase. Most importantly, know that content ideas are all around you. From the project managers to the sales professionals within your organizations, each one of them has a treasure trove of questions they receive from clients and can be converted into topic ideas. The next step is to do the research to make sure you’re being strategic about your topics, and finding the right road for your new content opportunities to travel down online. Watch on to discover the process I recommend following so you too can generate many content ideas for your business.