When it comes to managing a successful PPC campaign, there are many factors to consider. You want to know the ads that are driving clicks, as well as the cost associated with this traffic. You want to have a handle on which of your ads or ad groups are seeing jumps or drops related to consumer behavior. Most importantly, you want to know that the changes you apply to your account are helping you rather than hurting you. Wouldn’t it be a relief to know that you can easily analyze this data from one singular place in AdWords?
Ads that answer to your customers’ immediate needs and desires are great. Ads that provide the links that quickly direct them to the pages they need are even better. By incorporating Sitelinks into your text ads, you give your customers a gateway to detailed information about the specific offerings that they are seeking. Sitelinks give extra insight into products or services, and provide URL’s that directly correspond to relevant landing pages. When you use Sitelinks, you eliminate steps so customers can make informed purchases more quickly than if they had to click around to find what it is they were looking for. You’re making their lives a little bit easier, and your traffic is increasing. It’s mutually beneficial.
One of the most frequent concerns we hear about is the (seemingly) daunting task it will be to generate tons of content ideas in order to sustain a content marketing strategy. It may, at first glance, seem like a improbable feat, but I assure you, there are tips of the trade that will ease up your content brainstorming phase. Most importantly, know that content ideas are all around you. From the project managers to the sales professionals within your organizations, each one of them has a treasure trove of questions they receive from clients and can be converted into topic ideas. The next step is to do the research to make sure you’re being strategic about your topics, and finding the right road for your new content opportunities to travel down online. Watch on to discover the process I recommend following so you too can generate many content ideas for your business.
Content marketing is a powerful strategy that many organizations and business leaders are engaging in to reach new customers, retain current customers, and become an authoritative leader in their industry. The tangible successes of content marketing efforts have been proven fruitful for many organizations. Typically, content marketing is thought of as creating a blog on your website and posting written content on it. Although this method is valid, there are many other ways to engage in content marketing that are varied and cater to consumers and their particular learning style or preferred method of receiving information.
Bidding on your competitor’s name as a keyword can be a great way to attract new customers, but it’s hardly worth it if you find yourself in a legal battle as a result. There are some important things should know before you creep on rival territory. Thankfully, a lot of this kind of behavior has become common practice in the online PPC industry, but it’s always best to take precaution.