Content marketing is the hot topic nowadays, and everyone seems to be jumping on the bandwagon. We can’t argue that this is a bad thing, since we know firsthand the power of content marketing to gain new clients and customers in addition to giving your brand authority and relevance. But, we also must share the warning that there are things we’ve seen out there in the interwebs that are NOT content marketing. Watch the video to find out a few of the things to avoid when putting together a content marketing strategy. Also, take a look at the free guide we just released discussing the flip side of this topic: “What Is Content Marketing?”
There can be a lot of thought, research and development that goes into a piece of content. In putting together a robust content marketing campaign, why not make the most of that investment? Getting the most mileage out of your content can be achieved with repurposing.
Repurposing involves taking a work and adapting it to a new content angle or format. This includes applying the general topic, research, text copy, images and/or data to a new work. Incorporating this approach into a content marketing campaign can reduce costs, expedite production and help ensure increased audience reach and effectiveness.
With the many updates Google has released recently and in the past couple of years, there are a lot of webmasters who have been hit with Manual Penalties. In this video, Ben Holland explains the six steps you need to take to alleviate your site from this penalty.
Last week we reviewed the importance Quality Score and how it’s calculated by AdWords. Sticking with the theme of going back to the basics, let’s revisit keyword matching options. After all, keywords are the gateway to traffic and sales. You have to be strategic when setting your match types to ensure that you’re not being excluded from popular search queries. You also want to make sure you’re not losing money when your ad appears on irrelevant queries as well. No matter how narrow or broad you set your match types, you want to make sure that the right people are seeing your ads.
Every single industry has had to change the way they interact with consumers as the internet, and namely, social media, has become a prevalent form of research and communication. This rings especially true for the travel industry, where Facebook has become the main social network for travel deal sharing, brand interaction, recommendations, trip inspirations and more. If you are in the travel industry, or in marketing for the travel industry, you realize by now that the way to interact with your customers and how they interact with your brand has rapidly changed more than most businesses out there. We’ve gathered a few examples in this post that should provide insights into consumer behavior and show you how to take advantage of the ever-changing social media environment in today’s marketing world.