In content marketing you’ll often hear that one should “think like a publisher.” It’s sound advice for developing great content: develop a strategy, plan an editorial calendar, manage resources, create a compelling story. But your business is not the publishing business, and simply producing content is not your goal, it’s a means to an end. So how do you ensure that the time, money and resources you’re investing into content is paying off for your brand?
In his new book “Youtility: Why Smart Marketing Is All About Help Not Hype,” Jay Baer succinctly and clearly outlines not only a strong framework for content marketing, but a total shift in the paradigm of how we think of marketing in the first place. With so much information accessible to us at any moment, the marketing and messaging that stands out most amidst the noise is helpful, clear, and most of all, useful. I recently discussed the new book with Jay, and he had some insightful thoughts and examples that I wanted to highlight here, including the shift in roles between marketing and sales, what “frame of mind awareness” is, and how this all fits into a creating a successful content marketing model.
The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, and we look forward to reading your work, posting the best, and helping you stay connected every week.
Many of us understand what duplicate content is, but may have missed the fact that 95% of all duplicate content is unintentional, and possibly not even identified by webmasters. Unintentional duplicate content can cause many problems, and can cannibalize your targeted keywords. None of us want this, so watch on to hear more about how to find and fix your duplicate content problems.
We have all seen comment spam linking out to pills, porn and casinos on high authority blogs. How could all of those nasty spammers been avoided? By simply using a nofollow tag on the backlinks created when someone comments. This simple and easy to use snippet of code can change the way your site ranks and helps to rank other.