So you’re looking to get a better idea of how much a content marketing campaign will cost and in doing so you’re trying to price the market accordingly. Since we know the importance of content marketing in today’s market and have made the transition from a SEO to content marketing agency, we wanted to give you insight into what this type of marketing will cost your business at every level of a campaign. Crafting a content marketing campaign requires a number of processes that must occur continuously and dynamically in order to maximize the potential of your content reaching its intended audience in an effective manner.
What follows below is the process Vertical Measures outlines when developing campaigns for ourselves as well as on behalf of our client base. And as a reminder, cost is very relevant to the scope, size, and complexity of each project or campaign, so use this only as a guideline to understand where you might fall within the spectrum.
Our very own Mike Huber talks about how you can set up a great video studio for less than $90 that will get you on your way to creating quality content for your website and your blog. Set up your studio today: shop for your microphone, tripod, and lighting, and download the editorial calendar to schedule your videos and get rolling with creating great content!
A small survey conducted last year indicated that roughly 80% of online retailers are under-utilizing Google Analytics. Having website analytic programs properly installed and gathering correct data is important for many reasons including the very obvious: how can you analyze data and make informed decisions when your data is incomplete?
When it comes to website analytics, there are quite a few items you’ll want to have a thorough understanding of in order to ensure you’re tracking the right data. Google Analytics for eCommerce and the best practices for setting up the tool on your site is what we’ll cover in this post.
Vertical Measures is sponsoring a bottled water drive for the homeless of Phoenix and we want you to be a part of it! With temperatures soaring into the 100’s+ here in Phoenix we’re all feeling effects of the heat. There are approximately 22,350 adults and 5,805 children who experienced homelessness in Arizona last year, 85% of which were in Maricopa and Pima County. We are teaming up to help the Phoenix Rescue Mission keep the homeless hydrated this summer with their Code Red Summer Relief program. We are reaching out to our community to ask for help with our mission in collecting water to donate!
No matter how much you wish it were so, your AdWords campaigns don’t necessarily have minds of their own. Sure, there are other factors that play into the way your ads are displayed, but it is you who is the master of your campaign settings.
Don’t be afraid of committing to your campaign settings. The options that you select need not be permanent. You can always make the appropriate changes if your budget tends to fluctuate, or if you know that you may be expanding your business to new markets. New demographic segments can be targeted with the click of a few buttons.