Our Blog

The Ultimate Guide to Adwords Ad Extensions

Since their first introduction into the Google Adwords playbook years ago, ad extensions have been a crucial component of any successful paid search campaign. Over the years, Google has expanded and tested its way to a fairly robust offering of extensions designed to provide additional value to users by allowing advertisers a number of different ways to showcase their...

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The Weekly Measure: Top Internet Marketing News, Tools, & Events – November 1, 2013

The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social...

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How to Do Content Marketing on a Budget

Excuses abound when presenting a small or large business with the idea of content marketing. “There’s nothing to write about in my industry.” “My legal department won’t approve content we write for our website.” But the biggest excuse of all we often hear is – “it’s too expensive and time consuming.” While the first two excuses are certainly worth...

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Vertical Measures & Social Universe Talk SEO, Social Media & Great Content [VIDEO]

Our very own Art Enke, Director of SEO Services, and Mike Huber, VP of Client Services, sat down with Kurt Wilhelm of Social Universe a couple weeks back. They spoke about Vertical Measures, our position in the SEO industry and our focus on content marketing. They also covered other aspects of the work we do – content promotion, Google algorithms,...

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