Seach, Social & Content Marketing Blog

Kaila Strong answers: “Is Pinterest Right for My Business?”

Do you ever feel like your Facebook posts are just going unnoticed? You post something that you think is really interesting, yet practically no one comments or likes it at all. The reason is probably because you have a low Edge Rank score, which means very few people in your network actually even saw your post.

EdgeRank is the algorithm Facebook uses to determine what items will populate people’s newsfeeds. It places a value on posts, and it is what determines potentially how many people will see the post and engage with it. As your edge rank increases, your page’s visibility will increase and your fan base will naturally grow.  Understanding the algorithm is the first step to taking full advantage of your potential reach.

BlogWorld is a must-attend social media event, hosting thousands of attendees from 50+ countries, with more than 200 speakers. There will be  3 days of cutting-edge conference sessions and eye-opening keynotes,  a thriving tradeshow and great networking events, bringing the global community of content creators and publishers together all under one roof.

Arnie Kuenn speaks with Deborah Ng about the top three reasons to attend BlogWorld & New Media Expo being held in New York City June 5-7, 2012.

Social media, what’s it all about? Well, sharing your status, commenting on the status of others, tweeting and retweeting, pinning and repining, liking stuff, oh yeah, and sharing photos. In fact, according to an infographic published by MBAOnline.com, about 250 million photos are shared on Facebook each day. That’s a lot of photos to compete with; better make yours look good.

Instagram is growing by leaps and bounds, and we can’t wait to see what plans Facebook has for it. But, everyone, including businesses, should use Instagram sparingly. It’s cool and trendy for some photos but for the majority of your images you want high quality that shows off your products or services, staff or clients.

Kaila Strong answers: “How should I respond to a negative review in social media?”