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The Weekly Measure: Top Internet Marketing News, Tools, & Events-December 20, 2013

The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social...

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The Google Hummingbird Update: An Expert Overview

Google has been rolling out many different algorithms lately, the latest being the Hummingbird Update. Hummingbird¬†could even be considered to be less of an algorithmic “update,” and more of a total change in how Google parses information. In last month’s Google Hangout, Arnie Kuenn interviewed two experts in search engine optimization. All three discussed what they have found so...

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What Are Alternatives to Google’s PageRank? [VIDEO]

It’s been publicly said by Matt Cutts that Google is no longer interested in updating PageRank, even though they did have a surprise update recently. Since Google has lost some interest in the metric, we should begin to look elsewhere for our information as well. So how are SEOs and webmasters now supposed to evaluate a website’s relevance and...

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