Our Blog

Why Online Customer Reviews Will be More Important in 2014

  This is a guest post by Amanda DiSilvestro. She gives small business and entrepreneurs SEO advice ranging from keyword density to recovering from Panda and Penguin updates. She writes for HigherVisibility.com, one of the leading SEO companies in the United States. Online reviews have always been a part of Google and good business management, but just recently Google has...

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How to Rank in Google in 2014: Questions Asked & Answered

We had a number of questions posed during our December webinar, Google’s Algorithm Updates: How to Rank in Google in 2014. Because of the allotted time, we were not able to answer them all. However, they are frequently asked questions that I think many of you will find insightful and helpful as we all move into the new year. In...

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Biggest Mistakes SEOs Make When Analyzing PPC Data

When Google’s ‘Keyword (Not Provided)’ update wiped out the vast majority of organic, keyword level data, many SEOs turned to Google Adwords as a key source for keyword research. While the metrics across SEO and PPC are largely the same, the proper interpretation of those same metrics across the two channels can vary greatly. Here are some common misconceptions...

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The Weekly Measure: Top Internet Marketing News, Tools, & Events-January 3, 2014

The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social...

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