Managing an online retailer store can certainly have its ups and its downs. The most recent down in the world of eCommerce has come in the form of Penguin 2.0, a Google algorithm update in May, not the cute cuddly flightless animals indigenous to colder climates. Many eCommerce sites were impacted and likely to have also been impacted by prior Penguin updates as well as Panda refreshes. So how can you discover if you were hit and then how can you fix it?
If you’ve got duplicate page problems, perhaps a canonical tag can solve your problems! Did you know that your pages might be cannibalizing each other in the search results? Help Google determine which pages should be ranking for your most important keywords by using the canonical and meta robots tags.
People often need plumbers in an emergency; they don’t even have time to get a recommendation. They just need to find someone who will help out without poking big holes in their wallet. So, what do they do? They go online for answers and to find someone who looks legitimate (and close!) enough to come to their aid.
No one needs to tell you the plumbing industry is highly competitive. But all plumbers are not the same and the best plumbers need to be able to show how they can offer superior service through their website or other online marketing tactics. This is true of HVAC repair, electricians or any professional contractor who comes to your home to fix systems or appliances. If you’re reading this, you’re on the right path to finding online marketing tactics for plumbing and other local specialized services that can help you get noticed.
As an AdWords advertiser, you should constantly be finding new ways to attract your customers to your site. Presenting offers or promotions that are relevant to a user’s wants and needs is the best way to encourage a click-through and AdWords is always coming up with new features to make this task easier for you.
In most instances, the way that you approach your AdWords campaigns differs greatly depending on your product/service, budget, and overall campaign goals. There are however, certain keyword selection tactics that benefit almost all advertisers in the online playing space. One of these is bidding on branded keywords.