The number of searches for the term “content marketing” has increased dramatically in the past 3 years. As quality content becomes more and more pertinent in the online marketing industry, businesses have realized they need to learn more and become better at it. With this ever-changing industry, it is a necessity to stay on top of the latest strategies. Many of us will turn to Google as a resource and type in something such “content marketing tips,” searching for information to teach us more about this tactic. That may even be how you arrived at this post. So in lieu of a typical blog post today that lists the same facts and stats you’ve already noted, we are going to to allow you to access information that you would only find if you had the opportunity to pick the brains of people who eat, sleep and breathe content marketing. In fact, Joe Pulizzi of Content Marketing Institute recently referred to our team as one of the only agencies who have successfully been able to make the transition from an SEO agency to more of a content marketing agency. Today I take you on a tour around our office, and together we’ll gather to share our content marketing tips…
When you launch a new search ad campaign, so many factors play into the success or failure of your online marketing efforts. In order to make sure that you get the most mileage out of your ads, you’ll likely be analyzing performance reports regularly. Thankfully, you can link your Google Analytics details directly to your AdWords account, so you don’t miss valuable online traffic information.
We often delve into more advanced topics when it comes to content marketing– like strategy, development, distribution, etc. But sometimes it’s just as important to get back to the basics to truly understand where you can one day end up. So today we pose the question: How do you get started with content marketing? What is the mindset you need to understand the motivation behind content marketing and how you can capitalize on its possible benefits? These are some thoughts to lead you into our Google Hangout for today, where special guests Barry Feldman and Mike Volpe provide some answers.
Unless you’re Amazon.com or a nationally-known brand, people need to know what you sell and how to find you online. But a person’s not just going to happen upon your site when looking to buy – not without help.
So give them the assist that makes you money – optimize your product pages. ALL of them. You may not know why eBay survived when everyone thought everyone else forgot about them? It’s because their pages show up when people want to buy. 1970s lunchboxes? It’s a broad category but eBay tops the list. Vintage Playing Cards? It’s a fairly broad category and eBay comes on top again.
E-Commerce is a thousand times easier to set up than it used to be; easy enough where not everyone has to be on eBay to get it done. This is where “control freakism” comes in handy. I’m half-joking, but you want the traffic to your site, you want the branding your site allows and you want the opportunity to direct people to other activities your company either does or sells.
There are several people asking the same question: “How Long Does It Take for Content Marketing to Work?” In today’s video, Arnie Kuenn uses different studies to talk about the expectations behind content marketing and how to get ROI from your content.