Seach, Social & Content Marketing Blog

Going in Depth to Define and Apply Co-Citation

August 27th, 2013 • By:  • Search Engine Optimization

Going in Depth to Define and Apply Co-Citation

The art of co-citation can be thought of as a web within the Web.

You seek other authoritative voices to the content you’re writing and having found them, your authority also grows while helping an original link you’ve created grow further. Everyone gets caught up. Bonus, no insects have to die on this web.

But that’s just the beginning.

In many ways co-citation is link building and content building at its purest. The basic form has been with academic papers for more than 100 years, which is where the language comes from. In its online, non-academic form, co-citation is also known as co-ocurrence, citation SEO, co-citation analysis, co-citation SEO and a few other incarnations.

Read the rest of this entry »

The Weekly Measure: August 23, 2013

August 23rd, 2013 • By:  • Internet Marketing

The-Weekly-Measure-August-Friday-the-23rd

The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, and we look forward to reading your work, posting the best, and helping you stay connected every week.

Read the rest of this entry »

Battling Obesity in Low-Income Neighborhoods [INFOGRAPHIC]

August 21st, 2013 • By:  • Content Marketing

Battling-Obesity-Blog-Post-Header

Obesity is a growing concern, affecting over one-third of Americans today. In this infographic, we present the research to show who is affected, the factors that are leading to this condition, and the solutions that could prove able to fight it.

We all know infographics are powerful learning tools, visually interesting and engaging. For businesses, non-profits and other organizations, infographics are proven tools of communication, able to connect with customers and supporters.  Battling Obesity in Low Income Neighborhoods offers a nice example of how the healthcare, non-profit or other relevant industries can implement content marketing strategies with an infographic. A well-executed infographic design can spread their message across a variety of platforms and raise awareness for their cause.

 

Read the rest of this entry »

Facebook Lifts 20 Percent Text and Other Rules for Cover Photos

August 20th, 2013 • By:  • Social Media

Facebook-Guidelines-Update-for-Marketers-Header

We are writing this post to inform you of the change in Facebook’s cover photo policy as many people, including ourselves, were unaware it. Facebook has lifted the 20 percent text rule, which used to state that “covers may not include images with more than 20% text.” Facebook seems to have lifted this rule without any announcement, quietly updating the rule (but not the official guidelines) sometime back in March. The rules are now update and can be found on the official Facebook guidelines page.

Read the rest of this entry »

The Weekly Measure: August 16, 2013

August 16th, 2013 • By:  • Internet Marketing

The-Weekly-Measure-August-Friday-the-Sixteenth
The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, and we look forward to reading your work, posting the best, and helping you stay connected every week.

Read the rest of this entry »