Our Blog

The Best Link I Ever Built!

Link building is dead… long live link building. As much as we hate to admit it, links still matter. Whether it’s an authoritative link to help improve rankings, a link to drive traffic, a link to improve conversions or a link that just simply makes sense – we’re all searching for the best link. What’s the best link you’ve ever...

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The Weekly Measure: Top Internet Marketing News, Tools, & Events-January 24, 2014

The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social...

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Why Audience Segmenting May Be the Smartest Move You Make

About 58% of B2B marketers plan to boost their budget for content marketing in 2014, according to figures in the B2B Content Marketing Benchmark Study, compiled by Marketing Profs and The Content Marketing Institute. But with that budget increase, will these marketers simply pump out generic content across the board, or develop specific content for targeted audiences that will...

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