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Why Audience Segmenting May Be the Smartest Move You Make

About 58% of B2B marketers plan to boost their budget for content marketing in 2014, according to figures in the B2B Content Marketing Benchmark Study, compiled by Marketing Profs and The Content Marketing Institute. But with that budget increase, will these marketers simply pump out generic content across the board, or develop specific content for targeted audiences that will...

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How to Set Up a Remarketing Campaign in Adwords

Depending on your business type, website, and goals, a remarketing (or retargeting) campaign can take many forms with greatly differing levels of sophistication. Regardless of form or function, the one thing that has become clear since remarketing was first introduced in Adwords nearly 4 years ago is that remarketing is here to stay. As you know, remarketing is a...

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The Weekly Measure: Top Internet Marketing News, Tools, & Events-January 17, 2014

The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social...

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Beyonce vs Sharknado: Social Media Buzz

The use of social media is pivotal when sharing content. Specifically, Twitter has become a reliable source for sending content catered to a narrow or broad audience depending on the topic. In August of 2013, the movie Sharknado was broadcast to millions of viewers. The astonishing aspect of the movie does not lie in the number of viewers, but...

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