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Fight Keyword Cannibalization with a Canonical SEO Strategy

Think the danger of running into a tribe of savage cannibals is limited to the sci-fi fantasy worlds of Soylent Green, The Walking Dead and Game of Thrones? The truth is, you may unwittingly have anthropophagists lurking in your SEO strategy, hungrily consuming all your content optimization efforts. If you have a website, chances are you have pages of...

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The Weekly Measure: Retargeting, Social Norms & an Interview with Danny Sullivan

The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social...

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Build Content Marketing Authority with Great Sources

Getting great source material for your content marketing efforts is one of the more exacting elements in the mix. Where are the facts and ideas in your content coming from? When it comes time to put fingertips to keyboard, you should back up the claims and hunches you use in your content with data, statistics and primary sources. There...

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The Weekly Measure: Content Fracking, Backlink Monitoring & Excel tools for SEOs

The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social...

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7 Most Frequently Asked PPC Questions (And Answers)

  Are you a marketing director or business owner who oversees your company’s PPC advertising efforts but aren’t involved in the day-to-day management? While you may not need to know the innermost details of the Adwords or Bing Ads platform, you are still responsible for ensuring that this marketing channel exceeds ROI goals. When something isn’t going as planned...

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