Recently, I shared my suggestions for 10 steps your organization can take right now to create an efficient content marketing operation.
I’m thrilled the article was so well received. Many readers have asked me to identify the tools, software and platforms we use to keep our operations running smoothly.
With that in mind, I’d like to share...
The methodology used by leading search engines to rank web pages have become increasingly complicated in recent years – so complicated in fact, that many people now question the value of their efforts to increase their rankings.
Although people in the industry dance around the topic of “search engines,” in truth Google has a 64 percent market share. For the...
The latest content marketing, paid search, social media, search engine optimization and link building news is at the forefront each week courtesy of The Weekly Measure. Included for our reader’s convenience is a constantly updated schedule of conferences featuring industry experts, including those from Vertical Measures. Check back with the Weekly Measure every Friday as we continue to keep...Read more
Curation is the practice of sharing content published on other websites. It’s an effective way to produce new content, take part in larger conversations relevant to your audience, promote like-minded ideas that reinforce your brand, or even piggyback on the innovative concepts of others.
A couple words about what content curation isn’t. Content curation is not plagiarism, which...
The Weekly Measure: Proving PPC ROI, How to Calculate Internal PageRank & Maintaining the Efficiency of a Content Marketing Operation
The Weekly Measure provides a rundown of the latest content marketing, paid search, social media, search engine optimization and link building news brought together from various news sources across the web. Also highlighted each week are upcoming internet marketing conferences featuring industry experts, including those from Vertical Measures, for those interested in taking further steps in continuing their internet...Read more
4 Reasons to Publish Your Content Marketing Piece Today
May 24, 2016
The Weekly Measure: Mobile-First Content, Tracking PPC ROI & Local SEO Tips
May 20, 2016
How to Think Mobile-First for Your Content Marketing Strategy
May 19, 2016
Calculate Your PPC ROI From Conversion to Sale [INFOGRAPHIC]
May 17, 2016