How Buyer Personas Come to Life with Content Creation
Buyer personas are quickly becoming a hot trend in digital marketing as agencies and brands seek out new and refined ways to ensure their campaigns reach the right audience. Thanks in large part to technology products like HubSpot and content marketing thought leaders like the Content Marketing Institute and Marketo, buyer personas are constantly discussed as a significant, and...
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The Weekly Measure: Rules For Link Building, On-Page SEO & 8 Steps for Content Creation
The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social...
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How to Use HubSpot Campaigns with Content Marketing [INFOGRAPHIC]
We won’t lie – digital marketing can be complicated. Do you ever throw out the words segmentation, workflows, funnel, personas, A/B testing, etc. to a marketing newbie or someone not in the field? You’re often met with blank stares. This is unfortunate because these terms and everything that comes with them can be extremely powerful in making sure you...
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6 Questions and Answers about Content Marketing ROI
Andy Crestodina, founder of Orbit Media, is an analytics wizard. I sat down to ask him a few questions in advance of our free webinar this Thursday where he is guest presenting: How to Measure (and Drive) Content Marketing ROI. ROI is a tough topic for many marketers, especially when it comes to content marketing efforts. It’s also a...
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The Goods on Digital Summit Phoenix 2015
More than 800 attendees to last week’s Digital Summit PHX event got up-to-the-minute insights on how to improve SEO practices, deliver better content marketing and social media messages to online audiences, and bolster overall digital marketing practices. The Digital Summit was packed with fast-paced sessions with industry speakers sharing as much practical info as possible into their allotted 30-min....
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