How to Use HubSpot Campaigns with Content Marketing [INFOGRAPHIC]
We won’t lie – digital marketing can be complicated. Do you ever throw out the words segmentation, workflows, funnel, personas, A/B testing, etc. to a marketing newbie or someone not in the field? You’re often met with blank stares. This is unfortunate because these terms and everything that comes with them can be extremely powerful in making sure you...
Read more
6 Questions and Answers about Content Marketing ROI
Andy Crestodina, founder of Orbit Media, is an analytics wizard. I sat down to ask him a few questions in advance of our free webinar this Thursday where he is guest presenting: How to Measure (and Drive) Content Marketing ROI. ROI is a tough topic for many marketers, especially when it comes to content marketing efforts. It’s also a...
Read more
The Goods on Digital Summit Phoenix 2015
More than 800 attendees to last week’s Digital Summit PHX event got up-to-the-minute insights on how to improve SEO practices, deliver better content marketing and social media messages to online audiences, and bolster overall digital marketing practices. The Digital Summit was packed with fast-paced sessions with industry speakers sharing as much practical info as possible into their allotted 30-min....
Read more
The Weekly Measure: Social SEO Optimization, Link Building Successes & Utilizing Remarketing for Content Strategy
The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social...
Read more
How to Use Remarketing to Supercharge your Content Marketing
Just because a site visitor didn’t make a purchase or submit a form on their initial visit to your site doesn’t mean that they should be considered lost forever. Taking the appropriate steps to learn more about these individuals not only helps you form powerful ways to engage them again in the future, but it gives you an understanding...
Read more
