How to Protect Your Content’s Credibility in an Era of Fake News
In a day when bazillion sources are available at your fingertips and fact-checking takes mere seconds – there’s no excuse for misrepresenting facts. Protect your credibility by following best practices for finding credible sources and citing them properly.
Read more
The Weekly Measure: Catchy Subject Lines, SEM Mistakes & Adopting Content (and Dogs)
Every Friday, Vertical Measures gathers all the best content from across the web and compiles it into The Weekly Measure. We feature the entire spectrum of digital marketing, including content marketing, paid media, social media, search engine optimization, link building and email marketing. We also list the best conferences that will take place in that next few weeks. Keep...
Read more
Should I Fire My Digital Marketing Agency? A Case Study
Mike Huber shares a story about a small business that was losing website traffic and not very happy with their agency. Find out what happened and how they were able to turn their website performance around.
Read more
Our SEO Prescription for Google’s Recent Medical Information Change in the SERPs
The Knowledge Panel is a recent SERP update from Google that provides known medical indications and some symptoms. The panels are in-depth with information related to basic info, Symptoms & Treatments. Find out how this update impacts your future SEO strategies.
Read more
5 Tips for Adopting a Culture of Content with Your Team (And Maybe a Dog)
Discover the five best ways to adopt a culture of content with your team – and possibly – a dog in the process (should you feel so inclined).
Read more
