Seach, Social & Content Marketing Blog

It can be a drag finding what you want online. Whether you’re looking to buy a TV, hire an ad agency, or get a graduate degree, you want to make an informed decision, and companies don’t make it easy. What are the costs? How do different brands compare? What features are available and which are really worth it? Is this even the best way to approach my problem?

Knowing how to give a good presentation seems obvious, right? We all have the intentions to create and give great presentations, and sometimes we do just that. Other times a variety of factors can stop us from presenting the information the way we had hoped. The video below illustrates those little details that we sometimes overlook when planning, and especially while we are speaking. With the overwhelming possibilities that presentations now have within the realm of content marketing (hint: Slideshare is huge), crafting a great presentation is key to attaining and retaining business.

The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.

The growing concern of audience attention spans has led to the emergence of snackable content; bite-sized information viewers can easily and quickly retain. With this in mind as content marketers, we must ask ourselves if we are pushing our luck with the length of our content, especially when it comes to video.

Video is a great opportunity to visually connect with and entertain our viewers by showing them the personalities behind a business. It’s also a chance to develop an industry voice online. Shaping your videos into snackable sizes is not necessarily the only option you have for retaining attention with your content though. With the use of specific metrics in your Youtube account, you can find all the information you need to cater to your audience’s needs by answering the question: “How long should your YouTube videos be?”

If you’re a webmaster today, you might have received a Google Penalty on your site. If you’re an SEO/Marketing/Internet-Anything Agency, you’ve probably seen a client or two with a penalty by now. So what’s a webmaster to do? First of all – don’t panic. There is a process to follow and steps to take care to do well. Most importantly, it’s all about being methodical in your link pruning process to assess if a site is worthy of your link or not. More often than not, bad or spammy sites with your link on it are a big contributing factor to your Google Penalty recovery. Here are some steps to help you decide which links you keep and which links you should take immediate action to remove.