7 Reasons Why Your Conversion Rate Is Down (Or Up!)
In an industry of increasingly complex data, the ability to quickly and accurately diagnose changes in your website’s conversion rate is immensely important. While there are thousands of specific and unique causes for your conversion rate to either decrease or increase, almost all can be boiled down to a few common themes. The following causes are in no particular...
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The Future of Content Marketing Looks Like This
Here’s the thing about the future: it’s a lot closer than you think. This statement rings even truer at the end of every year when we hear colleagues say “where did this month go?” or “it’s already December?” The answer is always, “I just can’t believe how time flies.” The future comes up so fast, becoming our present for...
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The Weekly Measure: Infographic Tips, Building Backlinks, & Content Marketing Trends for 2015
The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social...
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What to Keep or Drop in 2015 Content Marketing
Finding the right mix of material for your content marketing efforts can be an exhilarating or exasperating operation. For instance, you might enjoy posting those quirky short posts with employee activities, but are they doing anything for your Google juice? Take for instance the Q and A format or an expert interview. These are content formats that take time...
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Content Marketing the Vertical Measures Way – A Year in Review
Can you believe 2014 is almost at a close? As we take stock of the drastic changes in the SEO space over the past year we can’t help but review our own blog’s performance. From evergreen posts to well styled how-to’s, our blog content attracted the masses and we learned a lot about our content in 2014. How has...
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