Our Blog

The Weekly Measure: Domain Equity Development, Google+ Local for Business & Why Content Marketing Takes Courage

The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social...

Read more

Create Engagement Ads to Get Around Banner Blindness

There’s no doubt that display advertising is extremely powerful – the reach and targeting is a savvy advertiser’s dream. But there’s also no doubt that consumers are desensitized to traditional banner advertising that is ubiquitous in the digital ecosystem. They often fall ill with a disease we like to call “banner blindness.” This sickness can affect everyone, no matter...

Read more

Boost Your Visibility & Your Business with Google+ Local

In today’s business world, reviews and visibility on search engines can set your company apart from the competition. However, most companies that you compete with have likely taken all the same steps that your business has to gain an advantage, effectively leaving everyone at a stand still. But there is one underutilized tool out there that can definitely make...

Read more

The Weekly Measure: External Linking, Press Release Marketing & Content Marketing Moneyball

The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social...

Read more

Back to SEO Basics: Why Relevant External Links Matter

As a knowledgeable and methodical webmaster, you know that optimizing your website is a constant effort and that the World Wide Web is always evolving. You may have spent several hours adding and updating meta and titles tags, keyword-rich content, H1 header tags on top of pages, quality web content, alt tags for photos, and even building inbound links....

Read more