Seach, Social & Content Marketing Blog

There is no denying it: mobile advertising is on the rise. Has your company taken notice or are you in the dark? In recent years, there has been a slow diminish in the spend made on desktop advertising dollars as organizations look towards the results mobile devices can drive. As an efficient source of information, mobile phones and tablets are also a smart way to get your brand in front of millions of viewers.

Large corporations like Google, who by 2015 is expected to generate $9.28 billion in U.S. net mobile ad revenue, understand that mobile ads are indeed on the rise and are investing in future plans. With the gifographic below, you can get a better understanding of the future of mobile advertising.

Toxic links, deadly citations and Google penalties are far too common these days. We’re in a disaster zone requiring massive cleanup efforts. With so many sites being affected by penalties and so many of your backlinks coming on down, there’s no way link building could possibly have value anymore right? Wrong!

Links are not dead, but the way you’ve been looking at them previously is. No longer should links be just for SEO. “At it’s best, good link building is indistinguishable from good marketing” – Cyrus Shepard.

In this post you’ll learn about ways to measure the effectiveness of your link earning and uncover the real value behind good links. Tell the story about your marketing campaign by measuring the elements listed below.

The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.

Oftentimes, it’s a difficult task to convince management to step into a new marketing campaign. Content marketing may not be new to you, but it may still be a big buy-in for your boss. Mike Huber, our Director of Business Strategy, speaks directly to this issue in this video, and provides three main things to think about when presenting your campaign idea to decision makers.

Google recently changed the way search results are displayed and more big changes are imminent. The long-standing guidelines with respect to title length and strategy now have to be reevaluated (again).

We actually shouldn’t complain. Title tags have very rarely required dramatic shift in strategy. However, this update is essentially cutting down the visible character limit in Google search results by approximately 15%… which is a big deal.

If you’re new to SEO, here is a brief (and very informal) summary of title strategy through the years.