Seach, Social & Content Marketing Blog

Google’s recent update causing a stir in the SEO community was named Hummingbird, representing a new “engine” for the search giant. SEO’s around the world have been writing about Hummingbird, speculating its effect, providing tips on how to succeed and theorizing on what’s next.

The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.

Visual content like infographics are more popular than ever. They are a fantastic, shareable way to provide useful content to relevant audiences.

But as with the rise of any popular medium, for every exceptional graphic there are a number of poorly executed ones – infographics that are heavy on facts and data and woefully short on context, utility and relevance.

While there are an increasing number of tools to help create great-looking visual content, it’s just as important to focus on the information you’re conveying. Don’t overlook the basics of clear and accurate data presentation, like in the examples below.

Optimizing an Ecommerce site is a difficult task. With so many products and pages it can be hard to create a scalable plan that is effective for everything you have. In last month’s Google Hangout, Arnie Kuenn interviewed three experts in Ecommerce strategy. While their approaches are different, they all point to creating useful and relevant content as the way to thrive and capture more sales.

Nearly all businesses, regardless of vertical or business type, are subject to some degree of holiday seasonality. For many B-to-B businesses, the winter Holiday season is among the slowest weeks of the year, as many employees and prospective clients are out of the office on vacation, and meetings are already focused on planning for the upcoming year. For B-to-C businesses, and retailers in particular, mid-November through the New Year is likely the busiest time of year, with many businesses producing half or more of the year’s total revenue.

Mid-November is officially here and the Holiday Shopping season has just kicked off. For retailers, this is likely the most important month-and-a-half of the year and because of that, planning for your Holiday PPC optimization should have started months ago.

If it did, great! You are ahead of most of the competition and you should feel confident about the coming month. You’ll still want to read on to make sure you covered all of our tips.

If you haven’t started planning yet, it’s okay. Here are 5 last-minute PPC Holiday optimization tips that will still put you out in front of much of the competition.