Vertical Measures Blog

The Weekly Measure: How to Explain Content Marketing, Authority vs. Relevance & Google Snippets

Zack JonesAugust 04, 2017No commentsInternet Marketing

The Weekly Measure strives to deliver the latest in content marketing, paid search, social media, search engine optimization and link building news each week to its readers. Also featured is a schedule of conferences featuring industry experts, including those from Vertical Measures. Keep pace with the Weekly Measure as we continue to bring you the latest in internet marketing...

How Can You Measure the Successes and Failures of Content?

Brad KuennAugust 01, 2017No commentsMeasurement & Reporting Content Measurement, Digital Measurement Plan

Vertical Measures’ Founder and CEO, Arnie Kuenn, has been going around the world speaking at digital marketing conferences for years. In the past, he would start his workshops by asking his audience a simple question: “How many of you have heard of, or know what content marketing is?” – Less than 50% of the crowd would comfortably raise their...

The Weekly Measure: PPC Tips, Google Posts & Content Amplification

Zack JonesJuly 28, 2017No commentsInternet Marketing

Each week, Vertical Measures presents the Weekly Measure, a collection of the week’s latest updates in the content marketing, paid search, social media, search engine optimization and link building fields. Also provided is a handy schedule of internet marketing industry conferences taking place around the world.

What is Content Amplification?

Kayla TarantinoJuly 25, 2017No commentsPPC Advertising amplification, digital marketing

The role of content in a digital marketing strategy has not diminished in importance. Having a robust content plan that includes frequent publishing, 10x content, and solid SEO best practices should still be your #1 priority. That’s all step one. But, what’s step two? What happens after you’ve done everything right and still aren’t seeing the ROI you were...