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Content Marketing SEO: the Good, the Bad & the Ethics

This is a guest post from Pawan Deshpande, founder and CEO of Curata, a content curation software. As marketers struggle to keep up with constant demand for new content, curated content has become a popular way to fill that void without crafting all new content from scratch. Well-executed content curation allows marketers to present a multitude of perspectives on...

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The Weekly Measure: Top Internet Marketing News, Tools, & Events-April 18, 2014

The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social...

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Cookies: A Guide To Understanding Data-Driven Morsels [Infographic]

Some people have concerns with their online privacy due to cookies. These little bits of morsel data stored on your computer from a website can enhance your online experiences when you (re)visit a website. Unfortunately, a few bad instances–including a few so-called ‘super cookies’–are giving web browser cookies a bad rap altogether. What it really comes down to in...

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