The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.
Inspiration can be found everywhere and anywhere. If you are looking for a way to keep your marketing muscles in shape just look to your fitness routine. Different exercise methods can be a good model to base your content strategy around and even promote healthy habits, keeping you fit in the gym or in the office.
This is a guest post by Charles E. Gaudet II, Founder of PredictableProfits.com
Now that social media is such a “hot” topic (and has been for a while) it seems like businesses are scrambling to setup their pages and profiles, vying for fans and followers like it’s going out of style.
Plenty of these network newcomers setup great landing pages, master their schedulers to perfectly time tweets, and have all the right ads targeted at all the right consumers.
They’ve been told by coaches and gurus to get online, to get out there and connect with the masses through the magical powers of the internet…
And they’ve devised all of the best strategies to deliver a focused campaign at just the right moment…
You have done your research. You have carefully articulated the best piece of content you possibly can for your blog or website. You have closely edited and revised it multiple times. You feel incredibly confident the entire world is going to fall in love with this amazing chunk of information you are about to provide and readers will flock to your site by the thousands. But it still seems like there is something blatantly missing. Oh yes, it’s images and graphics!
Let’s be honest. Unless you’re writing about an amazing topic that really hooks our interest and keeps us on the edge of our seat, most readers won’t pay much attention to an article that is loaded with text and has a complete lack of images. Plain and simple, the article looks unappealing. Even more importantly, specific images can also strengthen the blog post and increase valuable SEO traffic related to the images within the post. Depending upon your time frame and potential budget, there are several easy ways to spruce up your article.
From Adwords beginners to Adwords gurus/masters/experts/ (_______fill in the blank) there are certain topics that everyone enjoys talking about. Buzzwords that get people excited about new opportunities for capturing targeted traffic like ‘mobile’ and ‘long-tail keywords’ or campaign optimizations designed for improving campaign efficiency like ‘negative keywords’ and ‘keyword bidding.’ We love these topics too, but all too often come across poor performing Adwords accounts whose previous manager clearly tried to get up and sprint before ever putting on his/her shoes.
Proper Adwords campaign management requires many things including optimization of all of the items mentioned above, but sometimes it’s the seemingly simple things that have the biggest impact. We prefer to put our shoes on before we run, which is why we start all optimization efforts with the unglamorous task of properly putting together campaign settings.