We are always competing with ourselves here at Vertical Measures to keep producing quality content that is not only useful, but authoritative, insightful, and engaging. So, we decided to take a look back at some of our more popular pieces of original content this year and ask ourselves what exactly made them successful. A video, infographic, free guide, and a free download each were evaluated. Watch the video below to see what we discovered!
You’ve crafted a robust blog post, developed an engaging presentation, or compiled insightful observations on the latest news and industry trends. Armed with your valuable content, you head to your blog and publish and wait for the magic to happen.
And it may. But week over week, month over month, you will reach the limits of pushing your content out on the same platform to the same audience.
It’s tempting to be possessive with content – if it’s going to perform well, shouldn’t it be performing well on my website? Like Gollum, you keep your precious close, despite what the hobbits of the world might do for you – and as a result you may end up invisible.
The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.
Today we’re going to tackle a subjective topic: What is the best site audit/crawling software? Before we jump into the answer, it’s safe to assume your goal is to conduct extremely thorough SEO site audits, leaving no stone unturned on your client’s site.
Also, it’s assumed that you intend to provide quantitative data to backup all your recommendations (after all, what good are SEO recommendations if you don’t have hard data to back them up?). No two sites are alike and depending upon the goals for the campaign, a site audit/crawler program can provide tremendous insights and actionable items for your client or organization.
Google’s recent update causing a stir in the SEO community was named Hummingbird, representing a new “engine” for the search giant. SEO’s around the world have been writing about Hummingbird, speculating its effect, providing tips on how to succeed and theorizing on what’s next.