Seach, Social & Content Marketing Blog

One of the great things about working in internet marketing, or marketing in general, is the chance to learn more about your client’s industries. Here at Vertical Measures we’ve had the opportunity to become well versed in the world of higher education.

Today I am keynoting the MultiFamilyPro brainstorming and marketing event in Las Vegas. My topic is content marketing, or more specifically, Accelerating Your Brand With Search, Social & Content Marketing. In preparing my presentation, I gathered several people in our office who had rented an apartment in the last two years so I could do a little content idea generation with them. This is a tactic we highly recommend and do often with our clients.

Mike Huber Answers: “Should I Use the Google Disavow Link Tool?”

This is a special guest post from Barry Feldman, freelance copywriter and content marketing consultant. Vertical Measures is pleased to showcase Barry’s words here on how to generate useful content.

A client asked me, “How do you continue to keep generating useful content?” It wasn’t his way of telling me my content rocks. He genuinely wanted to know the formula.

What a great question.

Were I to come up with a great answer, you know what I’d have? I’d have killer content (about the most vital element in all of content marketing). What pressure.

My answer: you have to listen.

For the past couple of months, I have read complaint after complaint in articles, and on my Facebook newsfeed, about certain seemingly disfavored features that Facebook has implemented. I have found that the complaints are usually made when the individual person or brand doesn’t fully understand the feature. Although I have my reservations with certain Facebook features myself, I’m here to clear the air and address the major complaints I’ve been hearing about lately. Listed below are the realities of these disrelished features, along with their corresponding and straight-forward solutions.