Seach, Social & Content Marketing Blog

Biggest Mistakes SEOs Make When Analyzing PPC Data

January 6th, 2014 • By:  • PPC Advertising

Biggest Mistakes SEOs Make When Analyzing PPC Data

When Google’s ‘Keyword (Not Provided)’ update wiped out the vast majority of organic, keyword level data, many SEOs turned to Google Adwords as a key source for keyword research. While the metrics across SEO and PPC are largely the same, the proper interpretation of those same metrics across the two channels can vary greatly. Here are some common misconceptions to watch out for.

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The Weekly Measure: Top Internet Marketing News, Tools, & Events-January 3, 2014

January 3rd, 2014 • By:  • Internet Marketing

The-Weekly-Measure-January-Friday-the-Third

The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.

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30+ Resources and Tools for Google Penalty Recovery

December 31st, 2013 • By:  • Search Engine Optimization

30 Google Penalty Resources and Tools

While writing my portion of our recently published Complete Google Penalty Recovery Kit from the Penguin and Panda updates, I ran across a lot of very useful information. I used many of these sites as resources in the guide but I didn’t have room for them all so I decided to put this one-stop-shop resource list together for everyone to benefit from. Take a look at the list in this post to find tools, resources, and insights into recovering your website traffic after a penalty.

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The Weekly Measure: Top Internet Marketing News, Tools, & Events-December 27, 2013

December 27th, 2013 • By:  • Internet Marketing

TWM-december-header-27th

The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.

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Top 5 Ways to Use PPC Data to Improve Your SEO Results

December 23rd, 2013 • By:  • PPC Advertising

Top 5 Ways to Use PPC Data to Improve your SEO Results
Both PPC and SEO are crucial pieces of any internet marketing strategy but far too often are completely siloed into their own, competing departments. Attribution is and always will be a hot topic among marketers as customers are increasingly active in not only different channels (search, social, & content) but also different mediums (mobile, tablet, & computer).

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