Optimizing an Ecommerce site is a difficult task. With so many products and pages it can be hard to create a scalable plan that is effective for everything you have. In last month’s Google Hangout, Arnie Kuenn interviewed three experts in Ecommerce strategy. While their approaches are different, they all point to creating useful and relevant content as the way to thrive and capture more sales.
Nearly all businesses, regardless of vertical or business type, are subject to some degree of holiday seasonality. For many B-to-B businesses, the winter Holiday season is among the slowest weeks of the year, as many employees and prospective clients are out of the office on vacation, and meetings are already focused on planning for the upcoming year. For B-to-C businesses, and retailers in particular, mid-November through the New Year is likely the busiest time of year, with many businesses producing half or more of the year’s total revenue.
Mid-November is officially here and the Holiday Shopping season has just kicked off. For retailers, this is likely the most important month-and-a-half of the year and because of that, planning for your Holiday PPC optimization should have started months ago.
If it did, great! You are ahead of most of the competition and you should feel confident about the coming month. You’ll still want to read on to make sure you covered all of our tips.
If you haven’t started planning yet, it’s okay. Here are 5 last-minute PPC Holiday optimization tips that will still put you out in front of much of the competition.
The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into <i>The Weekly Measure.</i> We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.
So how important is it to consider yourself a verified author with Google? Though Author Rank may not be fully supported by Google as a ranking metric (yet), building a reputable name for yourself can be just as valuable in your industry or within a certain niche. To do so, there are certain aspects to Author Rank that you can routinely build on like a machine, to help you become an authoritative figure.
Google is consistently updating and tweaking their algorithms to show us the best possible searches possible. Now, more than ever, it is important to keep up to date with the newest update, Hummingbird, so you can understand how to adjust your search engine optimization and content marketing strategies appropriately or see where you are already doing the right thing. In fact, it’s not even really an algorithm – it’s a whole new way that search works. I sat down with two industry experts, Jenny Halasz and Eric Enge, to discuss the change and how it will effect you moving forward.