Our Blog

Vertical Measures Wins Two AZIMA Marketing Awards

I was lucky enough to attend the AZIMA TIM Interactive Marketing Awards last Thursday at the Phoenix Art Museum. Vertical Measures walked away with two awards: Interactive Person of the Year and Best Online Video. If you haven’t heard of it, AZIMA (stands for Arizona Interactive Marketing Association) is a great organization who regularly brings in top-notch speakers on a variety...

Read more

The Weekly Measure: Top Internet Marketing News, Tools, & Events-March 21, 2014

The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social...

Read more

Development of a Successful Content Marketing Project [INFOGRAPHIC]

In order to have a strong, successful business and online brand, process is key. As a relatively new medium, content marketing can be a tricky process to pin down. Take a gander at the graphic below to see how we at Vertical Measures like to look at bringing a content marketing project to completion (hint: it all ties back...

Read more

Tying Online and Offline Data Together Using Google Universal Analytics

This is a guest post by Jane Intrieri, a Search Marketing Specialist for IfbyPhone. As Google continues to shift all analytics users to Universal Analytics, marketers are becoming increasingly interested in the different ways the tool can be used to benefit their own businesses or their clients. Traditional Google Analytics first enabled marketers to look at everything happening on their...

Read more

What to Look for in a Content Marketing Agency

The rampant popularity of content marketing across the marketing landscape in 2014 must be heartening to those agencies transforming SEO or PR teams into full-on content makers. But this same growth might give you some pause if you’re looking to hire or partner with a content marketing agency. You may find yourself asking, “Wait, wasn’t this agency a PR/advertising...

Read more