Our Blog

It’s Time to Rethink Title Tag Strategy (Again)

Google recently changed the way search results are displayed and more big changes are imminent. The long-standing guidelines with respect to title length and strategy now have to be reevaluated (again). We actually shouldn’t complain. Title tags have very rarely required dramatic shift in strategy. However, this update is essentially cutting down the visible character limit in Google search...

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The Weekly Measure: Top Internet Marketing News, Tools, & Events-March 28, 2014

The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social...

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The Benefits of Offline Communication In The Workplace

Have we built up an over-reliance on e-mail and instant messaging for communication at work? Though these types of tools are very useful and will always have a place in a work environment, there is a need for face-to-face interaction in the progression of corporations, all the more true within content marketing organizations or departments working to move forward...

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