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The Weekly Measure: URL Hijacking, Facebook Fraud & Your Google Algorithm Cheat Sheet

The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social...

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Facebook Fraud: Click Farms And How To Avoid Them [INFOGRAPHIC]

Social media fraud has become an industry with nearly limitless global reach and relentless growth. The purchasing of clicks, engagement, and followers can be enticing, particularly for a budding brand looking to plant their roots and make their mark online. But do we understand the consequences of such purchases? Fraud on Facebook has run rampant recently with click farms, leaving...

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5 Link Acquisition and Auditing Issues for the Advanced SEO

If you ask the average SEO what they spend their time doing as of late, they’ll probably tell you: backlink audits and a little bit of link acquisition sprinkled in. Why? Because links still matter! And a massive cleanup is underway across the industry to remedy the wrongs done in years past. For an advanced SEO that conducts backlink...

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The Weekly Measure: Viral Content, SEO Rule Breaking & Link Building

The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social...

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Thank You Page Optimization: How to Maximize Revenue Post-Conversion

The ‘Thank You Page’ or ‘Confirmation Page’ is one of the most often overlooked, yet valuable pages on any site. It is never commended or noticed for driving traffic to the site, is rarely updated on the majority of sites, and most marketers largely forget that it even exists. That’s a big mistake and here’s why: Who Visits Your...

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