In the recent Google Hangout, Arnie Kuenn, along with three expert speakers in the field of internet marketing (Matt Siltala, Rhea Drysdale, Topher Kohan) discuss some of the most probable client concerns heading into 2014 and offer some helpful insight on what to expect. A major takeaway from their talk was that all clients are going need to continue to be actively involved in their own marketing strategy. The old approach of sitting back and waiting for the marketing company you hired to do all the work is becoming virtually extinct. Taking the time and effort to grow a strong partnership between your business and the marketing company who is putting together your strategy is going to be vital.
The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.
This is a guest post by Amanda DiSilvestro. She gives small business and entrepreneurs SEO advice ranging from keyword density to recovering from Panda and Penguin updates. She writes for HigherVisibility.com, one of the leading SEO companies in the United States.
Online reviews have always been a part of Google and good business management, but just recently Google has really started ramping up places you can features reviews. Based on some of these moves (discussed below), it seems that business reviews are going to be more important than ever in 2014. Small business owners need to make sure they’re taking advantage of all the different review options, making efforts to earn quality reviews, and communicating with the team about updating and managing comments. But how?
We had a number of questions posed during our December webinar, Google’s Algorithm Updates: How to Rank in Google in 2014. Because of the allotted time, we were not able to answer them all. However, they are frequently asked questions that I think many of you will find insightful and helpful as we all move into the new year. In the webinar, we covered a wide range of topics that applied to the changing SEO landscape in 2014: Google penalties and the recovery process, the role of content marketing, changes in link building, measurement and reporting, and more.
When Google’s ‘Keyword (Not Provided)’ update wiped out the vast majority of organic, keyword level data, many SEOs turned to Google Adwords as a key source for keyword research. While the metrics across SEO and PPC are largely the same, the proper interpretation of those same metrics across the two channels can vary greatly. Here are some common misconceptions to watch out for.