Seach, Social & Content Marketing Blog

Three Ways Google Plus Ripples Can Increase Your Visibility Online

January 23rd, 2014 • By:  • Content Marketing

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When you publish a piece of content, would you rather make a splash with towering waves rippling outwards to great lengths or a subtle wave with barely any spread? Google+ Ripples can help create the splash you need to make with your content. Ripples are defined as an interactive visual aid of the shares for a public post on Google+. It shows you the influence of a post and how it has affected the Google+ community. Through these ripples in the community, you can discover the people interested in catching the waves produced by your posts and use this to steer your content marketing.

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Why Audience Segmenting May Be the Smartest Move You Make

January 21st, 2014 • By:  • Content Strategy

Why Audience Segmenting May Be the Smartest Move You Make

About 58% of B2B marketers plan to boost their budget for content marketing in 2014, according to figures in the B2B Content Marketing Benchmark Study, compiled by Marketing Profs and The Content Marketing Institute. But with that budget increase, will these marketers simply pump out generic content across the board, or develop specific content for targeted audiences that will build leads and conversions?

All B2B content marketers, from SMBs to enterprise-level businesses, must learn how to best deliver targeted content to specific audiences. It’s more than just sending out a single Facebook update or a blog post, and expecting to resonate with all of your audiences. Understanding your customers, learning what drives their buying impulses, and delivering content that is relevant, contextual and appropriate will help to separate the content wheat from the chaff.

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How to Set Up a Remarketing Campaign in Adwords

January 20th, 2014 • By:  • PPC Advertising

How to Set Up a Remarketing Campaign in Adwords

Depending on your business type, website, and goals, a remarketing (or retargeting) campaign can take many forms with greatly differing levels of sophistication. Regardless of form or function, the one thing that has become clear since remarketing was first introduced in Adwords nearly 4 years ago is that remarketing is here to stay.

As you know, remarketing is a display network targeting option that allows you to re-engage users who previously visited your site. Because these visitors have already interacted with your brand and website, they are often times further down the sales funnel than a visitor who has never been to your site before.

Based on typically strong results, we recommend that everyone run a remarketing campaign to help keep your brand fresh in the mind of recent site visitors. If you aren’t running a campaign now, no worries! Follow these easy steps and you can get a remarketing campaign up and running today.

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The Weekly Measure: Top Internet Marketing News, Tools, & Events-January 17, 2014

January 17th, 2014 • By:  • Internet Marketing

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The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.

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Beyonce vs Sharknado: Social Media Buzz

January 15th, 2014 • By:  • Social Media

#Beyonce vs. #sharknado Social Media Buzz

The use of social media is pivotal when sharing content. Specifically, Twitter has become a reliable source for sending content catered to a narrow or broad audience depending on the topic.

In August of 2013, the movie Sharknado was broadcast to millions of viewers. The astonishing aspect of the movie does not lie in the number of viewers, but in the number of tweets that were sent out about it within 24 hours. Months later, we see a repeat viral sensation on Twitter when Beyoncé surprised people with a new album that stirred up a large amount of tweets within 24 hours as well. In the following datagraphic, look at the social media buzz that circulated around these two events by seeing how they did in a 24 hour timespan and what they peaked at with tweets per minute.

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