The holidays for many of us is a joyous time but also a dreaded time in some industries. Businesses that earn the majority of their revenue between the months of November and January put their all into succeeding. But who has time to do marketing during the holidays, besides those of us who do it as a profession? How about saving it for the post holiday slump?
There are many benefits to capitalizing on the holiday season or your busiest season whenever that might be. Link building opportunities are a’plenty and I’m here to share some of them with you. Links these days are hard to come by, so it’s important to look for opportunities whenever and wherever you can. Use the post holiday slump to get your site ranking well in the new year!
This is a great question and one that we help answer all the time. Deciding on a monthly budget can be difficult and, like seemingly everything related to Adwords, there is no single, correct answer that can be applied to all advertisers. Because that is not much of an answer, as a follow-up we are often asked: “Okay, then what is my industry’s standard?” Again, everyone’s business is unique and there is no standard answer, even for an industry.
While there is no right answer, there are two distinct groups who will determine their budgets in very different ways. The first group is advertisers that are new to Adwords and are running a campaign for the first time. The second is advertisers who have a mature Adwords campaign that has been running long enough to fully understand the campaign’s performance and ROI.
The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.
We are always competing with ourselves here at Vertical Measures to keep producing quality content that is not only useful, but authoritative, insightful, and engaging. So, we decided to take a look back at some of our more popular pieces of original content this year and ask ourselves what exactly made them successful. A video, infographic, free guide, and a free download each were evaluated. Watch the video below to see what we discovered!
You’ve crafted a robust blog post, developed an engaging presentation, or compiled insightful observations on the latest news and industry trends. Armed with your valuable content, you head to your blog and publish and wait for the magic to happen.
And it may. But week over week, month over month, you will reach the limits of pushing your content out on the same platform to the same audience.
It’s tempting to be possessive with content – if it’s going to perform well, shouldn’t it be performing well on my website? Like Gollum, you keep your precious close, despite what the hobbits of the world might do for you – and as a result you may end up invisible.