Our Blog

You Are Not a Publisher: 5 Metrics Better Than Page Views

“Think like a publisher” is a mantra that’s tossed around quite a bit in content marketing, and with good cause. There are useful approaches from the publishing world that can be applied to topic ideation, editorial calendars, creative resource planning, and more. But you’re not in the publishing business; those approaches need to feed a broader content marketing strategy,...

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The Weekly Measure: Google Update, Social Media Marketing, & Branding

The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social...

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5 Questions To Ask Yourself When Building Your PPC Account

The benefits of optimizing PPC accounts, analyzing PPC account performance and testing changes in accounts are something we talk about every day as PPC professionals. However, before any of the optimizing, analyzing and testing can take place, a foundation needs to be set. Just as if you were building a home, a strong foundation needs to be laid down...

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Content Marketing Tips: Ingredients To Beefier Content [VIDEO]

Your company’s audience wants savory content. They want something they can bite into that is of substance, and more importantly, something that will leave a lasting impression and be useful to them. Content marketing is no longer the side dish we’re incapable of consuming after stuffing ourselves with the main platter. Now, content is the main entrée, easily capable of...

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