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The Weekly Measure: Measuring Content, PPC Personas, & Social Media Lead Generation

The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social...

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Partial PPC Management is an Epidemic and it’s Killing Your Businesses Revenue

Here’s a quick question for you (or whoever manages your PPC campaigns) that will help you determine if you may have a problem:  Would you rather pay…  A. $1,000 for 10 leads? or B. $1,000 for 100 leads?   If you answered this question with either ‘A’ or ‘B,’ it’s important that you continue reading. If you answered with...

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The Weekly Measure: Top Internet Marketing News, Tools, & Events-May 2, 2014

The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social...

Read more