Our Blog

5 Reasons SEO & PPC Work Better When Used Together

Many people think that Search Engine Optimization and Pay Per Click marketing are two completely different service offerings and strategies. While it is true that they are incredibly different, this doesn’t mean that they don’t work well when managed with the intention to benefit each other. There is a common misconception that PPC ads can “cannibalize” organic traffic, and...

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The Weekly Measure: Top Internet Marketing News, Tools, & Events-April 11, 2014

The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social...

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The Growth of Mobile Ads [GIFOGRAPHIC]

There is no denying it: mobile advertising is on the rise. Has your company taken notice or are you in the dark? In recent years, there has been a slow diminish in the spend made on desktop advertising dollars as organizations look towards the results mobile devices can drive. As an efficient source of information, mobile phones and tablets...

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Measuring Your Link Earning Success

Toxic links, deadly citations and Google penalties are far too common these days. We’re in a disaster zone requiring massive cleanup efforts. With so many sites being affected by penalties and so many of your backlinks coming on down, there’s no way link building could possibly have value anymore right? Wrong! Links are not dead, but the way you’ve...

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The Weekly Measure: Top Internet Marketing News, Tools, & Events-April 4, 2014

The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social...

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