The team here at Vertical Measures loves a good ugly holiday sweater party. So, we thought, how can we tie in our love for ugly sweaters with our industry? Our inspiration didn’t fail us, we discovered that ugly sweaters were the perfect model for creating a great blog. Check out the graphic below to learn not just about what makes an ugly holiday sweater so ugly, but how it can guide you to create a successful blog!
Moving into 2014, there are many changes afoot in our industry. From the consistent Google algorithm updates, to the shifting SEO and content landscape, we’re about to head into a very different year than the one we started in. In this hangout, I discussed the concerns that 3 leaders in the industry have heard from their clients, and hope this will help us all get a good context to step into the new year with the right foot forward.
The holidays for many of us is a joyous time but also a dreaded time in some industries. Businesses that earn the majority of their revenue between the months of November and January put their all into succeeding. But who has time to do marketing during the holidays, besides those of us who do it as a profession? How about saving it for the post holiday slump?
There are many benefits to capitalizing on the holiday season or your busiest season whenever that might be. Link building opportunities are a’plenty and I’m here to share some of them with you. Links these days are hard to come by, so it’s important to look for opportunities whenever and wherever you can. Use the post holiday slump to get your site ranking well in the new year!
This is a great question and one that we help answer all the time. Deciding on a monthly budget can be difficult and, like seemingly everything related to Adwords, there is no single, correct answer that can be applied to all advertisers. Because that is not much of an answer, as a follow-up we are often asked: “Okay, then what is my industry’s standard?” Again, everyone’s business is unique and there is no standard answer, even for an industry.
While there is no right answer, there are two distinct groups who will determine their budgets in very different ways. The first group is advertisers that are new to Adwords and are running a campaign for the first time. The second is advertisers who have a mature Adwords campaign that has been running long enough to fully understand the campaign’s performance and ROI.
The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.