Seach, Social & Content Marketing Blog

The Weekly Measure: Top Internet Marketing News, Tools, & Events-April 18, 2014

April 18th, 2014 • By:  • Internet Marketing

TWM-April-18-VOL-38-Header
The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.

Read the rest of this entry »

Cookies: A Guide To Understanding Data-Driven Morsels [Infographic]

April 16th, 2014 • By:  • Internet Marketing

Cookies-A-Guide-To-Understanding-Data-Driven-Morsels-Header
Some people have concerns with their online privacy due to cookies. These little bits of morsel data stored on your computer from a website can enhance your online experiences when you (re)visit a website. Unfortunately, a few bad instances–including a few so-called ‘super cookies’–are giving web browser cookies a bad rap altogether.

What it really comes down to in order to bring cookies back into a positive light is knowledge. Knowing about the different types of cookies out there can help you stay on the lookout for any suspicious activity. The following infographic shows you what a cookie is, along with the different forms it may take.

Read the rest of this entry »

How Often Should I Get an SEO Audit?

April 15th, 2014 • By:  • Search Engine Optimization

How-Often-Should-I-Get-An-SEO-Audit
As you may know, today is April 15th, the last day to submit your taxes without an extension. During this time, we all take stock of our finances and investments and hope we can escape without paying too much money out of pocket. Some of the more organized of us must hunt around to find all the necessary paperwork to complete this mandated submission, but it is also a time of reflection and goal setting for next year. If we were not forced to submit taxes and take stock of our own finances, would we ever get around to it? Let this be a lesson in how to manage your website as well. You should not just take an introspective look once a year, but peek into the inner workings of your SEO as often as you can.

Read the rest of this entry »

5 Reasons SEO & PPC Work Better When Used Together

April 14th, 2014 • By:  • PPC Advertising

5 Reasons SEO and PPC Work Better When Used Together

Many people think that Search Engine Optimization and Pay Per Click marketing are two completely different service offerings and strategies. While it is true that they are incredibly different, this doesn’t mean that they don’t work well when managed with the intention to benefit each other. There is a common misconception that PPC ads can “cannibalize” organic traffic, and that’s one rumor that we’re here to put to rest by providing 5 reasons SEO and PPC work best when they’re used together.

Read the rest of this entry »

The Weekly Measure: Top Internet Marketing News, Tools, & Events-April 11, 2014

April 11th, 2014 • By:  • Internet Marketing

TWM-April-11-VOL-37-Header

The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.

Read the rest of this entry »