Our Blog

The Weekly Measure: Stealth Marketing, Google Shopping Campaigns & Loading the Content Bases

The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social...

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Google Shopping Campaigns: What You Need To Know

A couple of months ago, Google announced that the current Product Listing Ad format would be replaced by a newer version called the Google Shopping Campaigns in August. The team here at Vertical Measures has been transitioning accounts to this new ad format these past few months… have you started this transition for your own account(s)? First things first,...

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Does Good Content Help Bad SEO More Than Good SEO Helps Bad Content?

Let’s play a game. A kind of online marketing “Would you rather…?” If you had to have good content with bad SEO, or bad content with good SEO, which would you take? “Both,” you’re already saying. “Good content and good SEO… I want both.” And so you should. They’re not mutually exclusive, and both important to online success. But...

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The Weekly Measure: Keyword Cannibalization, Local Link Building & Creativity in the Workplace

The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social...

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Fostering Creativity in the Workplace [INFOGRAPHIC]

Creativity is something that is in all of us. As children, we all pretended to be astronauts and took pure joy in coloring with fresh box of crayons with endless colors and endless possibilities. Now, creativity gets stifled under the pressure to produce quickly and to achieve immediate results. But creativity is more important than we give it credit....

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