Our Blog

Our Top 16 Moments from Content Marketing World 2014

September 16, 20141 CommentVM News

In 2011, Joe Pulizzi launched a content marketing event that drew 600 people. Just three years later, Content Marketing World (CMW) attracted more than 2,500 attendees, including myself and two others from Vertical Measures last week. We took great pride in being a sponsor at a conference that is putting two of my very favorite things in the national...

Read more

The Weekly Measure: Content Calendars, Integrating AdWords with Social Media & The “New” Link Building

The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social...

Read more

The Anatomy of an Effective Content Calendar

You’ve decided to take the plunge into content marketing. You have your strategy in place, you have your resources lined up, and you have that burning drive to get started. Now what? To keep yourself and your content producers on track, and upper management in the loop, you’ll want to develop a content calendar. This document can actually be...

Read more

The Weekly Measure: Domain Equity Development, Google+ Local for Business & Why Content Marketing Takes Courage

The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social...

Read more

Create Engagement Ads to Get Around Banner Blindness

There’s no doubt that display advertising is extremely powerful – the reach and targeting is a savvy advertiser’s dream. But there’s also no doubt that consumers are desensitized to traditional banner advertising that is ubiquitous in the digital ecosystem. They often fall ill with a disease we like to call “banner blindness.” This sickness can affect everyone, no matter...

Read more