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The Weekly Measure: Social Media Blunder, Ecommerce Content Resources, & PPC Certification

The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social...

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Conquering Your Content Beasts [INFOGRAPHIC]

Various forms of content like infographics, webinars, videos, white papers, etc. may come with various monstrous tasks when used in your content marketing plan. But, these beasts can be tamed. Content marketing is no easy task as it takes dedication to get it done right. With the following infographic, find out some particular problems that you may encounter with...

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40+ Ecommerce Content Marketing Resources

Whether you’re B2B or B2C Ecommerce company, the fact remains content marketing is necessary for success online today. Your competitors are already taking advantage of what content marketing has to offer, so what are you waiting for? We’ve put together an extensive resource list of articles from the last 12 months which speak to content marketing’s impact in the...

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The Weekly Measure: Penguin 3.0 & How to Convince Management to Invest in Content Marketing

The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social...

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Google Penguin 3.0 Update: What You Need to Know

Earlier this month Google’s Gary Illyes, Webmaster Trends Analyst and Search Quality Engineer, said at SMX East to expect the rollout of a Penguin refresh. Google confirmed to Search Engine Land that it updated its Penguin filter on Friday October 17th, 2014. This latest update is one of the most anticipated in history, with rumors of roll outs earlier...

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