Seach, Social & Content Marketing Blog

As most SEOs know by now, a strong authoritative website does not need to be owned and operated by a large multimillion dollar corporation with an endless budget. With the strength in social networking, a website with very strong authority might only need to have the trust with the people in a certain niche. Now days, there are authoritative websites in every subject, from hair products to sports training. Understanding how to build authority to your site may require a bit of knowledge in internet marketing, but once you get the ball rolling in the right direction the possibilities are endless for your brand.

Here at Vertical Measures we’re always being asked about our link building methods and what secrets we are holding back. Even though we have developed some proprietary tools and methods, the truth is this: there just are not a lot of secrets.

The way we see it, link building comes down to two approaches: manual link building and link attraction. A mix of both tactics is needed for the most well-rounded link profile that can help your site rise up the SERPs.

After a few not-as-busy months and some nice holidays with the fam, Arnie is back on the road to start his 2012 Internet marketing speaking tour. If you happen to be attending one of these great Internet marketing conferences, be sure to check out Arnie’s sessions!

Google announced an update to their algorithm which penalizes excessive “above-the-fold” advertising on websites. The change is intended to downgrade web pages where the content the user is after is given very low or small placement relative to ad content.

In this edition of the Vertical Measures employee interview series, I speak with Brad Kuenn about link building, Batman, art and the NBA player he most emulated growing up.