Seach, Social & Content Marketing Blog

Google announced an update to their algorithm which penalizes excessive “above-the-fold” advertising on websites. The change is intended to downgrade web pages where the content the user is after is given very low or small placement relative to ad content.

In this edition of the Vertical Measures employee interview series, I speak with Brad Kuenn about link building, Batman, art and the NBA player he most emulated growing up.

Last month I attended a couple of Google Analytics classes and they explained that one of the most underused areas of Google Analytics is Intelligence. It was introduced in 2009 and yet many claim to not know about it or just don’t use it.

Intelligence is so smart that it keeps track of events behind the scenes, and when something unexpected happens it sets up an alert to let you know, “Hey, something occurred that you might want to investigate, even though you’ve already played 72 holes so far this week.” These alerts are on a daily, weekly or monthly basis. So when you don’t have time (should have used my 9 iron) to go in a view all the reports in Google Analytics, a quick glance in Intelligence can give you snapshot of any anomalies that have occurred.

With Google’s recent announcement of Search Plus Your World, there seems to be conflicting view points on whether or not the social network is worth our time. It’s clear that at the moment, that the network is not as big as the hype surrounding it. Nonetheless, we know from watching Facebook and Twitter grow that these things take time. In Arnie Kuenn’s post, he concludes that even though Google’s new social updates may not affect each of our search results immediately, they eventually will. This is why it is critical that businesses get their foot in the door, and make their social presence known on Google Plus now. This means not only setting up a profile, but optimizing it properly to ensure higher search engine rankings. This post will discuss all of the key components necessary to do so. Please refer to the Vertical Measure’s Google+ profile at any time during the post when you need an example.

Last week, Google announced Google’s Search Plus Your World (can we just call it Search Plus?) and the whole internet marketing industry is a buzz. Or so it seems.

We all knew it was coming, so it’s not a big surprise that Google+ is now integrated with search results. Maybe the big surprise is the timing, since G+ still needs a lot more work to be a full-fledged social media hang out.