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How to Be a Good Content Marketing Client

Maybe you’ve decided that your content marketing efforts aren’t really going anywhere or you need some outside help. If you’re an organization that decides to partner with an outside expert (be it a large or small agency or even a consultant) to develop a content marketing strategy, the content itself, or your promotional plan, it is important to establish...

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The Weekly Measure: A New Moz Tool & Using Content Marketing to Move Into New Vertical Markets

The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social...

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Use Content Marketing to Move into New Vertical Markets

Can your company move into new vertical business markets through a focused content marketing effort? Content marketing is being used more often by companies to establish presence, stake a position and drive leads and conversions. Gary Vaynerchuk recommends for pre-launch companies to do “Content Content Content!” when trying to rally support for their launch. Why wouldn’t a similar approach...

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The Weekly Measure: Paid Promotion, Content Creation & Local Homepage SEO

The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social...

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The Step-by-Step Guide to Facebook Content Promotion

For many, Facebook remains a bit of an unknown. While SEO, paid search, and display are well ingrained in most digital marketer’s brains, Facebook has remained elusive to many due in large part to the ever-changing platform. While it would be great if you could go back to reaching your Facebook followers for free, like the good ol’ days,...

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