Link Building Best Practices Blog
Funny Story in The Arizona Republic
Reading the newspaper is becoming a thing of the past. Arnie here at Vertical Measures, however, still reads a hard copy every once in a while. This morning he shared a great piece with me called "All a-Twitter over ‘the’ Facebook" by E.J. Montini. Yes, you read that correctly, ‘the’ Facebook. E.J. discusses the joys of Facebook, from his point of view.
More and more journalists are joining social networking sites like Twitter and Facebook, to do just what E.J. is doing. He states, "a practical journalist in 2009 must view other Internet sites as a way to funnel readers to his Web-based outlet". Newspapers are failing, big time. Turning to online markets is the only way some have a chance to keep their readers.
Check out E.J.’s post and let me know what you think. (Arnie loved it.)
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Why We Should Root for Bing
I read recently that Google sold roughly $22 billion in advertising last year. $22 billion is also the Gross National Income of Kazakhstan, or that of Costa Rica and Jamaica combined. I don’t know why, but I never sat down to think about how much money Google has been raking in over the years. They’ve managed to corner a huge market share in search, and while Yahoo has failed to really compete, Microsoft is dedicated to doing just that.
A few weeks ago, Steve Ballmer, CEO at Microsoft, said he was willing to "spend to compete", to the tune of 5%-10% of Microsoft’s overall operating income on search for up to five years. It’s apparent that the folks at Microsoft have figured out there is money in search. But what does this competition mean for Google?
As competition relates to Google, up to now they’ve had only a few real contenders. Arnie wrote last year about Google and Yahoo’s head-to-head, and that as internet marketers we need Yahoo to thrive. Microsoft has, in the past few months, taken over where Yahoo tried to jump in, but the overall premise is still the same: competition for Google is essential to safeguarding the integrity of search. The difference this time around, however, is that Microsoft is more than prepared — in the form of billions of dollars,
and innovative search solutions.Independence Day: Glad to be an American
If you’ve been reading headlines in the past week or so you’ve likely seen two things prevalently: the citizens of Iran are angry, and Michael Jackson has died. Has anyone else noticed how insane the coverage is of Jackson’s death? Not surprising, considering the media has always been obsessed with the life he lead, but it’s starting to get OLD. I’d like to see more media attention regarding the issues in Iran, and China as well!
Monthly Tip Blip – King Content Demands Devotion!
When it comes right down to it, the only way linking should really take place is naturally. That is, a webmaster or editor decides to post a link to another site simply because they find the content there to be .gif)
valuable in some way. Of course, the reality of the situation is quite different and linking is very often done for reasons that should be considered commercial. Despite links being highly manipulated by everyone, (oh yes, everyone) the fact remains that content is king on the Web and most websites should strive to create stellar content to attract attention with, if they don’t already have it.
So, while there are plenty of SEO techniques out there and many of them could easily help a site rank higher for keywords, it only makes sense to begin the whole exposure and popularity endeavor in the place that really matters to every user: Creating high quality content. Obviously, the content on a site is very much a function of what it’s all about, but there’s also definitely some room for everyone to move concerning topics, since Web users tend not to be picky about where content comes from as long as it’s useful or entertaining.
With all that in mind, a webmaster should look at all the pages and files that make up their site and determine what is good and popular (and visible at all) and what can be taken down or modified. The content that is either popular or has other indications of quality (interactive, multimedia, well researched and documented, helpful to a large group, fun, funny, etc…) must be positioned prominently within the site and linked to copiously. For most sites at that point, there would be precious little for anyone to look at, so whatever amount of content seems lacking is what must then be built, steadily and naturally.
So much the better if the material on a site shines with quality and SEO is employed too. In such cases many websites will already link naturally, but even link building in the form of commenting, social media, and webmaster solicitation will be far easier since there’s value in what the site freely provides.
Boost Your Juice Winners Announced
Firstly, we’d like to thank everyone who entered our "Boost Your Juice" contest. We feel it was a great success, and are excited to work with the winners. Thank goodness for our judges, all of us here at Vertical Measures were having a hard time deciding who we wanted as our top 10 let alone a winner! Drum roll please….and the winners are:
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Recent Posts
- Funny Story in The Arizona Republic
- Why We Should Root for Bing
- Independence Day: Glad to be an American
- Monthly Tip Blip – King Content Demands Devotion!
- Boost Your Juice Winners Announced
- Advancements in Search: External Resource Indexing
- “Boost Your Juice” Contest Finalists Announced
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- Link Building Contest Comes To a Close
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