Links are still the #1 factor in ranking sites in search engines today. Want higher rankings? Earn authoritative links as part of your well rounded SEO campaign. But how exactly are links helping your site and providing you with this ‘authority’ so sought after?
The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.
Measuring return on investment (ROI) is a crucial part of any marketing initiative, but has become increasingly difficult in the age of online marketing. While measuring the return on certain types of marketing campaigns in terms of dollars and cents is seemingly simple, measuring content marketing ROI is not so cut and dry. I wrote an article for last month’s issue of Chief Content Officer magazine (and posted here) discussing this very topic, as I believe it is a part of the marketing cycle that business owners frequently become stuck on. However, measuring content marketing ROI is truly essential for success, and it can be done!
With content marketing being all the rage lately, the need to conduct comprehensive research on your target audience and what type of content they want to consume is huge. Where should you start? There are plenty of tools out there to help you understand what your customers are asking and how you can provide the answers they’re searching for. Here are 9 of the best content research tools that will help your planning and brainstorming phase be comprehensive and thorough.
If you run Facebook ads, you’ve most likely come across the video below titled “Facebook Fraud” by Veritasium. If you haven’t, I encourage you to find 9 minutes to watch it in its entirety, as it is very well done and poses some eye-opening stats about the potential dark side of Facebook advertising.