Our Blog

Google Penguin 3.0 Update: What You Need to Know

Earlier this month Google’s Gary Illyes, Webmaster Trends Analyst and Search Quality Engineer, said at SMX East to expect the rollout of a Penguin refresh. Google confirmed to Search Engine Land that it updated its Penguin filter on Friday October 17th, 2014. This latest update is one of the most anticipated in history, with rumors of roll outs earlier...

Read more

6 Takeaways about the Future of Content Marketing

We all know that content marketing has become of the cornerstone of all online marketing. In fact, according to Joe Pulizzi, CEO of Content Marketing Institute (CMI), 92% of the American businesses confirmed that they are engaging in some form of content marketing. But just because everyone is buying into this idea, it doesn’t mean you can’t improve your...

Read more

How to Be a Good Content Marketing Client

Maybe you’ve decided that your content marketing efforts aren’t really going anywhere or you need some outside help. If you’re an organization that decides to partner with an outside expert (be it a large or small agency or even a consultant) to develop a content marketing strategy, the content itself, or your promotional plan, it is important to establish...

Read more

The Weekly Measure: A New Moz Tool & Using Content Marketing to Move Into New Vertical Markets

The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social...

Read more

Use Content Marketing to Move into New Vertical Markets

Can your company move into new vertical business markets through a focused content marketing effort? Content marketing is being used more often by companies to establish presence, stake a position and drive leads and conversions. Gary Vaynerchuk recommends for pre-launch companies to do “Content Content Content!” when trying to rally support for their launch. Why wouldn’t a similar approach...

Read more