Seach, Social & Content Marketing Blog

I’m back again with another best of content marketing for the automotive industry and if you weren’t able to catch the first one I did, you can find that here. As you may have noticed, many car manufacturers are increasingly using their marketing budgets in new and creative ways in order to entice potential customers into purchasing one of the myriad of products they offer. The automotive marketers use of social media, SEO, and other avenues of online distribution in their campaigns and I have compiled a list of the best automotive content marketing examples in this post.

An important part of search engine optimization is how fast your website loads and functions. It’s not just important for the ease of use of your website visitor, but it is actually used as a signal for search engine rankings. Watch this video to find a few quick tips that you can start to implement now to speed up your website and make sure it has the best chance of ranking well.

Marketers today have access to more data on website visitors, e-mail subscribers, leads and social media fans than ever before. Leveraging this data, in addition to demographic data, helps to ensure marketers can produce the best content for prospective customers. That is, when it’s actually examined and used properly.

Many brands are new to content marketing and use of data, and properly laid out strategies often fall to the wayside. Harvard Business Review reports an estimated 89% of marketers make customer related decisions based on factors other than analytics. It’s imperative to understand how best to execute a data driven content marketing strategy for the best results in today’s online environment. This is especially true in the world of higher education marketing.

Content curation on your website can be a very powerful tool. Curation can create brand authority and awareness, all the while connecting your company to outside sources that can help to improve your blog presence. I sat down to chat with Pawan Deshpande of Curata and Bill Flitter of Dlvr.it to talk about curation’s benefits for businesses and the best tools to use to get the most out of your effort.

In content marketing we frequently hear the refrain of “relevant content.” Provide valuable, relevant content and drive your audience toward business goals. But relevant how? And to whom? What do we mean when we talk about content relevance, and how do we ensure we’re doing it well?