Author Archive

Top 5 Ways to Use PPC Data to Improve Your SEO Results

Monday, December 23rd, 2013

Both PPC and SEO are crucial pieces of any internet marketing strategy but far too often are completely siloed into their own, competing departments. Attribution is and always will be a hot topic among marketers as customers are increasingly active in not only different channels (search, social, & content) but also different mediums (mobile, tablet, […]

What Should My Adwords Budget Be?

Monday, December 9th, 2013

This is a great question and one that we help answer all the time. Deciding on a monthly budget can be difficult and, like seemingly everything related to Adwords, there is no single, correct answer that can be applied to all advertisers. Because that is not much of an answer, as a follow-up we are […]

5 Last-Minute Holiday Optimization Tips for your PPC Campaigns

Monday, November 18th, 2013

Nearly all businesses, regardless of vertical or business type, are subject to some degree of holiday seasonality. For many B-to-B businesses, the winter Holiday season is among the slowest weeks of the year, as many employees and prospective clients are out of the office on vacation, and meetings are already focused on planning for the […]

The Ultimate Guide to Adwords Ad Extensions

Monday, November 4th, 2013

Since their first introduction into the Google Adwords playbook years ago, ad extensions have been a crucial component of any successful paid search campaign. Over the years, Google has expanded and tested its way to a fairly robust offering of extensions designed to provide additional value to users by allowing advertisers a number of different […]

Top 5 Biggest Adwords Campaign Settings Mistakes (And How To Fix Them)

Monday, October 21st, 2013

From Adwords beginners to Adwords gurus/masters/experts/ (_______fill in the blank) there are certain topics that everyone enjoys talking about. Buzzwords that get people excited about new opportunities for capturing targeted traffic like ‘mobile’ and ‘long-tail keywords’ or campaign optimizations designed for improving campaign efficiency like ‘negative keywords’ and ‘keyword bidding.’ We love these topics too, […]