Author Archive

How Do I Improve Adwords Performance in Just 10 Minutes? [VIDEO]

Thursday, March 27th, 2014

How can you improve your Adwords performance in just under 10 minutes? It actually pretty easy with our helpful Q&A video where our Director of Digital Advertising, Zach Etten, describes three Google Adwords reports to help optimize your account. Zach Etten Zach is a certified Google AdWords Professional with over 4 years of experience managing […]

Are Facebook Ads a Waste of Money?

Monday, March 3rd, 2014

If you run Facebook ads, you’ve most likely come across the video below titled “Facebook Fraud” by Veritasium. If you haven’t, I encourage you to find 9 minutes to watch it in its entirety, as it is very well done and poses some eye-opening stats about the potential dark side of Facebook advertising. Zach Etten […]

Top 10 Questions You Should Ask a PPC Agency Before Hiring Them

Monday, February 3rd, 2014

Hiring a PPC agency can be a difficult task since, more often than not, you’re hiring one because you’re not an expert yourself. Wading through sales people and trying to understand industry specific lingo you’re not familiar with can be challenging, so we suggest focusing on finding an agency that is transparent, produces quality results, […]

How to Set Up a Remarketing Campaign in Adwords

Monday, January 20th, 2014

Depending on your business type, website, and goals, a remarketing (or retargeting) campaign can take many forms with greatly differing levels of sophistication. Regardless of form or function, the one thing that has become clear since remarketing was first introduced in Adwords nearly 4 years ago is that remarketing is here to stay. As you […]

Biggest Mistakes SEOs Make When Analyzing PPC Data

Monday, January 6th, 2014

When Google’s ‘Keyword (Not Provided)’ update wiped out the vast majority of organic, keyword level data, many SEOs turned to Google Adwords as a key source for keyword research. While the metrics across SEO and PPC are largely the same, the proper interpretation of those same metrics across the two channels can vary greatly. Here […]