Author Archive

Link Building Short Cuts

Tuesday, October 28th, 2008

Don’t Take Them!  In business as in life, you’re only as good as your reputation. That’s why it’s vitally important when you’re building links to your website that you don’t take any shortcuts that could damage your business’s reputation or affect your rankings with the search engines. What’s just as important as getting links for […]

Using 404 Pages for Link Juice

Wednesday, October 22nd, 2008

Matt Cutts recently put out a blog post discussing 404 pages and how they could be used as effective inbound links by creating link juice to your website. Since that blog post went out, several conversations have surfaced on the Web talking about this concept and whether it really can work in favor of SEO professionals. […]

Do You Hate Link Building?

Monday, October 20th, 2008

For many organizations, including SEO & web development agencies, link building can feel like a tedious process, in which several agonizing steps are required before seeing tangible results. Link building may not be the most creative part of the website promotion process, but it is an extremely crucial and often overlooked step. If link building […]

How to Use Link Building for Reputation Management

Tuesday, October 14th, 2008

Reputation Management, while time consuming, is well worth the effort in order to keep the good name you’ve worked hard for.   We all know what it’s like to have people talk about us behind our backs. Oftentimes, things are said that are untrue and downright outlandish. The same can be said about businesses. It […]

How To Calculate The Profit Value of Inbound Links

Thursday, October 9th, 2008

Guest post by RSS Ray: Learn how to calculate the profit value of getting high natural search engine rankings using inbound links is to your business. If you have spent any amount of time learning about search engine marketing or looking for a search engine marketing service, chances are you have heard over and over […]