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Imagine this, your bathtub develops a flooding problem after your nighttime bubble soak, but it’s not enough to constitute an emergency. You also know you have to leave early tomorrow for a meeting and won’t have time to call in for service. You want to make an appointment that evening. Often times, however, this isn’t [...]

Unless you’re Amazon.com or a nationally-known brand, people need to know what you sell and how to find you online. But a person’s not just going to happen upon your site when looking to buy – not without help. So give them the assist that makes you money – optimize your product pages. ALL of [...]

Content is an all encompassing word; but at heart it is shorthand for pieces that demonstrate knowledge and authority in your field. A content audit, therefore, analyzes how you deliver your expertise to the outside world and how far it reaches. Performing this necessary step in your content’s journey helps you make decisions about not [...]

A customer who knows you can deliver consistent quality products is more loyal than one who has to guess whether, this time, you’ll deliver. But first, a potential customer has to have heard of you. Put another way, you strive for quality in what you do but new customers come to you through various marketing channels. [...]

In the world of online marketing, awareness of the possible routes to take and those paths already traveled is key. As your company broadens its options for online marketing, you will more than likely find a tactic that works well for you, in addition to discovering what does not. Keeping up with what’s going on [...]