Author Archive

2014 Set to Be a Blowout Year for Content Marketing

Tuesday, February 4th, 2014

Throughout history, there has been one simple truth. It’s been there when nomads traversed the Pyrenees, when soldiers marched on the ancient roads of Rome, and when cowboys traveled to the new West and sat around the campfire. That one simple truth is everyone loves a good story. When primitive man came back from the […]

How Author Rank Has Evolved Beyond Google

Tuesday, November 5th, 2013

Writers – or companies – who seek to educate need to have an audience. To do that they need to be able to show their own worth and open doors so they have greater opportunities for reaching their professional goals or at least improving aspects of them. An aspect like their bottom line. When it […]

Going in Depth to Define and Apply Co-Citation

Tuesday, August 27th, 2013

The art of co-citation can be thought of as a web within the Web. You seek other authoritative voices to the content you’re writing and having found them, your authority also grows while helping an original link you’ve created grow further. Everyone gets caught up. Bonus, no insects have to die on this web. But […]

An Easy Guide to Content Marketing for Plumbers

Tuesday, July 16th, 2013

People often need plumbers in an emergency; they don’t even have time to get a recommendation. They just need to find someone who will help out without poking big holes in their wallet. So, what do they do? They go online for answers and to find someone who looks legitimate (and close!) enough to come […]

Take Advantage of Customers’ Desire for Local Specialized Services

Friday, May 31st, 2013

Imagine this, your bathtub develops a flooding problem after your nighttime bubble soak, but it’s not enough to constitute an emergency. You also know you have to leave early tomorrow for a meeting and won’t have time to call in for service. You want to make an appointment that evening. Often times, however, this isn’t […]