If 2017 taught us anything, it’s that not everyone – I don't care what industry you’re in – is ethical. The same goes for digital marketing. The dark arts of SEO have been around since the industry began. Find out how you can keep your website protected from these negative SEO tactics.Read more
My kids love to create games; the more complex the better. One game my son invented this summer was an intricate, treasure hunt set up in my childhood home. The best part was it included all sorts of details on where to go to find the next clue. It was foolproof. And that's the key to XML sitemaps. The...Read more
Voice is the next frontier, so understanding how to optimize your website's content for voice searches is essential. In this video, I'll cover an overview of voice search optimization and provide three tips for ranking for conversational queries, including: creating content that answers the 5 W's, using structured data, and using headers and lists.Read more
Learn how marketers can ethically leverage strategies used by fake news publishers to drive traffic and social media engagement.Read more
It had been a while since SEOs were abuzz with a possible Google update, but a big one hit just before Labor Day weekend, according to chatter amongst webmasters.
In fact, website owners may be looking at two separate updates since many site owners reported seeing big fluctuations in their organic and local search visibility.
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