Author Archive

Templatized Personalization an Effective Strategy for Link Building

Friday, April 22nd, 2011

We often hear that link building is really relationship building. There’s no magic program that allows one to manually place links on any website they come across (although that sure would be nice), the only way to acquire such links is by rolling up your sleeves and requesting them from webmasters by showing them the […]

Getting to Know You: Staci McCabe

Wednesday, April 13th, 2011

In this edition of the Vertical Measures employee interview series, I sit down with VM intern Staci McCabe about intern life at Vertical Measures, attending Columbine High School and her love of politics. Michael Schwartz: What do you do here at Vertical Measures? Staci McCabe: As an intern at Vertical Measures since the beginning of […]

Link Building – What Now?

Monday, February 28th, 2011

Paid links are dirty words in link building parlance. It’s no secret that buying links can lead to ugly penalties that can drop an otherwise well-behaving site pages down the SERPs or even out of them altogether. Yet some gray area certainly exists as far as what is a paid link and what is acceptable. […]

Getting to Know You: Adam Courtney

Wednesday, February 23rd, 2011

In this edition of the Vertical Measures employee interview series, I sit down with VM’s first intern Adam Courtney, who now does link building strategy. Adam discusses link building, his love of aviation and what it’s like to be the son of a state senator along with offering some dating tips. Michael Schwartz: What are […]

How Link Building Resembles Real Life

Friday, February 4th, 2011

Motivational speakers often espouse the virtues of making meaningful connections, putting yourself out there and never giving up no matter the odds. But did you know they could be giving you a link building lesson along with that pep talk on life? That’s because in many ways being successful in link building mirrors how to […]