You have spent quality time researching and writing an article. You’ve tweeted it out, Facebooked it and proofread it three times to make sure there are no typos. But the most important step to generating a sizable traffic jump is much easier and less time consuming than all that, and it all has to do with the headline.Read more
In this edition of the Vertical Measures Interview Series, I chat with graphic designer Dan Dannenberg about infographics, his multitude of jobs over the years and the time he was hit by an ASU professor in a crosswalk.Read more
After a two-month hiatus, the Vertical Measures Employee Interview Series is back for a chat with Pel Abbott. Pel tells us about the sales process at VM, her singing career, the origins of her name and what her first book will be about.Read more
This week I had the opportunity to attend Distilled’s Pro SEO conference in Boston, and I took away a plane full of insights along with learning never to try flying from foggy Ithaca, N.Y., to Boston (don’t ask).Read more
There’s no form of link bait better than a site that’s inherently link worthy on its own. By that, I mean a site that provides some sort of tool or database so compelling that bloggers and readers alike find it particularly fascinating or useful in a major way. The best such example in my own personal life as a...Read more
What Makes Content Viral? A Look at Mashable’s Velocity App
Nov 24, 2015
The Weekly Measure: Content Coaching, Promoting Linkable Assets & Utilizing Snapchat for Brands
Nov 20, 2015
What is Content Coaching and How Can It Help My Business?
Nov 19, 2015
How Can Content Marketing Improve Your Sales?
Nov 17, 2015