Author Archive

Getting To Know You: Brad Kuenn

Tuesday, January 24th, 2012

In this edition of the Vertical Measures employee interview series, I speak with Brad Kuenn about link building, Batman, art and the NBA player he most emulated growing up. Michael Schwartz Michael Schwartz is an Internet marketing strategist at Vertical Measures as well as an accomplished reporter, blogger and editor. He covers the link building […]

Getting To Know You: Mike Huber

Monday, December 19th, 2011

In this edition of the Vertical Measures Employee Interview Series, we speak with client services director Mike Huber about how online marketing has changed the last few decades, his experience growing up as an army brat and his bushy mustache. Michael Schwartz Michael Schwartz is an Internet marketing strategist at Vertical Measures as well as […]

Getting to Know Vertical Measures with Arnie and Andi Kuenn

Friday, November 18th, 2011

In this special edition of the Vertical Measures employee interview series, owners Arnie and Andi Kuenn discuss the beginning years of VM, how the company got its name and what they find most satisfying about the business. Michael Schwartz Michael Schwartz is an Internet marketing strategist at Vertical Measures as well as an accomplished reporter, […]

Why You Should Favor Partial Match Anchor Text Over Exact Match

Wednesday, October 26th, 2011

Naturally varying your anchor text has always been a contradiction in terms since it implies doing so by artificial means, yet it used to be a necessary part of any link building campaign because of the utmost importance of acquiring anchor text. Michael Schwartz Michael Schwartz is an Internet marketing strategist at Vertical Measures as […]

Getting To Know You: Amanda Fornator

Wednesday, September 28th, 2011

In this edition of the Vertical Measures Interview Series, I chat with link masta Amanda Fornator about kidney stones, running, Internet marketing and her former career as Timon and Winnie the Pooh. Michael Schwartz Michael Schwartz is an Internet marketing strategist at Vertical Measures as well as an accomplished reporter, blogger and editor. He covers […]