Author Archive

The Perils of Oversaturated Targeted Anchor Text Links in a Link Profile

Monday, June 4th, 2012

In years past a link builder who acquired a choice link with targeted anchor text was feted with praise, but in the aftermath of the Penguin Update we have learned that too many anchor text links can get you a one-way ticket to Google jail. We have always preached the diversification of anchor text, yet […]

Getting To Know You: Ben Holland

Friday, June 1st, 2012

In this edition of the Vertical Measures employee interview series, I sit down with Ben Holland to talk about Internet marketing, his scorpion company and his soon-to-be newborn baby. Michael Schwartz Michael Schwartz is an Internet marketing strategist at Vertical Measures as well as an accomplished reporter, blogger and editor. He covers the link building […]

Getting To Know You: Josh Bernstein

Thursday, April 26th, 2012

In this edition of the Vertical Measures interview series, I speak with account manager Josh Bernstein about his Orthodox Jewish roots, his Apple obsession and his time living on the Mexican border. Michael Schwartz Michael Schwartz is an Internet marketing strategist at Vertical Measures as well as an accomplished reporter, blogger and editor. He covers […]

Content Writing – Shortcuts to Success

Thursday, March 8th, 2012

With the rise of the Internet, everybody is now a publisher. That means more content is pumped into existence than ever before as anybody with an idea can now get their voice heard in cyberspace. For your content writing to stand above the muck, here are four shortcuts to success: Michael Schwartz Michael Schwartz is […]

There Are Only 2 Ways to Build Backlinks

Wednesday, February 1st, 2012

Here at Vertical Measures we’re always being asked about our link building methods and what secrets we are holding back. Even though we have developed some proprietary tools and methods, the truth is this: there just are not a lot of secrets. The way we see it, link building comes down to two approaches: manual […]