Author Archive

There Are Only 2 Ways to Build Backlinks

Wednesday, February 1st, 2012

There Are Only 2 Ways to Build Backlinks

Here at Vertical Measures we’re always being asked about our link building methods and what secrets we are holding back. Even though we have developed some proprietary tools and methods, the truth is this: there just are not a lot of secrets.

The way we see it, link building comes down to two approaches: manual link building and link attraction. A mix of both tactics is needed for the most well-rounded link profile that can help your site rise up the SERPs. (more…)

Michael Schwartz

Michael Schwartz is an Internet marketing strategist at Vertical Measures as well as an accomplished reporter, blogger and editor. He covers the link building beat.

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Getting To Know You: Brad Kuenn

Tuesday, January 24th, 2012

Getting to Know You

In this edition of the Vertical Measures employee interview series, I speak with Brad Kuenn about link building, Batman, art and the NBA player he most emulated growing up. (more…)

Michael Schwartz

Michael Schwartz is an Internet marketing strategist at Vertical Measures as well as an accomplished reporter, blogger and editor. He covers the link building beat.

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Getting To Know You: Mike Huber

Monday, December 19th, 2011

Getting to Know You

In this edition of the Vertical Measures Employee Interview Series, we speak with client services director Mike Huber about how online marketing has changed the last few decades, his experience growing up as an army brat and his bushy mustache. (more…)

Michael Schwartz

Michael Schwartz is an Internet marketing strategist at Vertical Measures as well as an accomplished reporter, blogger and editor. He covers the link building beat.

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Getting to Know Vertical Measures with Arnie and Andi Kuenn

Friday, November 18th, 2011

Getting to Know You

In this special edition of the Vertical Measures employee interview series, owners Arnie and Andi Kuenn discuss the beginning years of VM, how the company got its name and what they find most satisfying about the business. (more…)

Michael Schwartz

Michael Schwartz is an Internet marketing strategist at Vertical Measures as well as an accomplished reporter, blogger and editor. He covers the link building beat.

+Michael Schwartz

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Why You Should Favor Partial Match Anchor Text Over Exact Match

Wednesday, October 26th, 2011

Why You Should Favor Partial Match Anchor Text Over Exact Match

Naturally varying your anchor text has always been a contradiction in terms since it implies doing so by artificial means, yet it used to be a necessary part of any link building campaign because of the utmost importance of acquiring anchor text. (more…)

Michael Schwartz

Michael Schwartz is an Internet marketing strategist at Vertical Measures as well as an accomplished reporter, blogger and editor. He covers the link building beat.

+Michael Schwartz

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