Author Archive

15 Facebook Timeline Tips to Bring You Up To Speed

Tuesday, April 17th, 2012

Facebook Timeline has been made official for all brand pages for over two weeks now.  If you didn’t attend my recent webinar introducing the new timeline for Facebook, you may still be struggling with how to navigate and use the new layout.  At first glance, it can appear quite disorganized, especially to those of you […]

Online Marketing Institute Workshop Comes to Phoenix

Tuesday, March 13th, 2012

Vertical Measures is always excited to hear about digital marketing events taking place here in Phoenix. We see these events as opportunities to expand our knowledge and gain valuable insights from local industry experts. While attending the Online Marketing Summit in San Diego last month, we learned about the workshops put on by the Online Marketing Institute. […]

Online Marketing Summit 2012 Top Takeaways

Monday, February 13th, 2012

I recently had the opportunity to attend the Online Marketing Summit, better known as OMS, in San Diego, California. The summit covered topics such as social media strategy, search engine optimization, email marketing, local search marketing, eCommerce and more. I came back with several pages of notes, a brain packed full information and ideas, new […]

How to Optimize Your Business’ Google Plus Profile

Tuesday, January 17th, 2012

With Google’s recent announcement of Search Plus Your World, there seems to be conflicting view points on whether or not the social network is worth our time. It’s clear that at the moment, that the network is not as big as the hype surrounding it. Nonetheless, we know from watching Facebook and Twitter grow that […]

How to Get More Customers with Local Search Marketing: 10 Optimization Tips

Tuesday, December 6th, 2011

Local search marketing online has become the standard for driving new customers to a local business. Below, I will discuss ten solid tips to ensure any local business has the opportunity to outrank their competitors. Sarah Schager Sarah Schager is a senior social media marketing strategist at Vertical Measures who specializes in organic search engine […]