Author Archive

I recently had the opportunity to attend the Online Marketing Summit, better known as OMS, in San Diego, California. The summit covered topics such as social media strategy, search engine optimization, email marketing, local search marketing, eCommerce and more. I came back with several pages of notes, a brain packed full information and ideas, new [...]

With Google’s recent announcement of Search Plus Your World, there seems to be conflicting view points on whether or not the social network is worth our time. It’s clear that at the moment, that the network is not as big as the hype surrounding it. Nonetheless, we know from watching Facebook and Twitter grow that [...]

Local search marketing online has become the standard for driving new customers to a local business. Below, I will discuss ten solid tips to ensure any local business has the opportunity to outrank their competitors. Sarah Schager Sarah Schager is a senior social media marketing strategist at Vertical Measures who specializes in organic search engine [...]

Cyber Monday is the Monday immediately following Black Friday and Thanksgiving, and is the biggest online shopping day of the year. Most online stores offer discounts and deals, and consumers have the luxury of shopping from home and avoiding the Black Friday in-store madness. Cyber Monday 2011 is quickly approaching and easily might be one [...]

Every day we find interesting things on the internet. Depending on personal preference, we share these interesting things through various outlets.  Some of us Digg or Tweet them, others upload them to Facebook or send them to friends via email. A month or two later, we may try to remember that interesting item and we [...]