Author Archive

Facebook Lifts 20 Percent Text and Other Rules for Cover Photos

Tuesday, August 20th, 2013

We are writing this post to inform you of the change in Facebook’s cover photo policy as many people, including ourselves, were unaware it. Facebook has lifted the 20 percent text rule, which used to state that “covers may not include images with more than 20% text.” Facebook seems to have lifted this rule without […]

Practical Examples of How Facebook is Affecting the Travel Industry

Tuesday, June 11th, 2013

Every single industry has had to change the way they interact with consumers as the internet, and namely, social media, has become a prevalent form of research and communication. This rings especially true for the travel  industry, where Facebook has become the main social network for travel deal sharing, brand interaction, recommendations, trip inspirations and more. […]

Content Marketing Tips From Our Team To Yours

Tuesday, April 16th, 2013

The number of searches for the term “content marketing” has increased dramatically in the past 3 years. As quality content becomes more and more pertinent in the online marketing industry, businesses have realized they need to learn more and become better at it. With this ever-changing industry, it is a necessity to stay on top […]

20 Tips to Get More People to Read Your Google Plus Posts

Tuesday, February 5th, 2013

If your Google Plus posts aren’t receiving the amount of engagement you’d like to see, it might be time to take a step back and review. We have already taught you how to optimize your business’ Google Plus profile, and today we’ll lay out twenty tips on how to get more people to read your Google Plus posts. 1. […]

How to Write Better Blog Posts: Success Stories from Our Blog in 2012

Tuesday, December 18th, 2012

There are many factors that go into crafting a successful blog post. From keyword research to the promotion plan, every step counts. We’ve had a successful year of content creation and promotion here at Vertical Measures, and we’d like to show you some examples of successful blog posts and why they were successful.  We’ve seen […]