Author Archive

A No Bullshit Interview with Jason Falls

Wednesday, October 19th, 2011

In this interview with Jason Falls, we talk about his business, a recent book he co-authored with Erik Deckers,┬áNo Bullshit Social Media, the All-Business, No-Hype Guide to Social Media Marketing, and why he’s been referred to as the biggest social media douche bag. Jason Falls is the owner and co-author of Social Media Explorer, a […]

Book Review: Maximizing LinkedIn for Sales and Social Media Marketing by Neal Schaffer

Wednesday, September 21st, 2011

The All-In-One LinkedIn Guide for Everyone! I recently saw Neal Schaffer speak at the Arizona Interactive Marketing Association. I was extremely impressed by his ability to take a topic such as social media marketing and in one hour, quickly apply it to virtually every type of business. If you’re like me, you’re obsessed with increasing […]

13 Hot Facebook Marketing Tips From the Top Pros

Wednesday, August 24th, 2011

Cindy King of Social Media Examiner put together a great list of the 13 Hot Marketing Tips from the Top Pros. We decided to share it with our readers, too. Enjoy! Facebook continues to be the most powerful social network on the planet with over 750 million active users. Businesses simply cannot ignore Facebook as […]

Social Media Expert Interview with Brian Solis

Wednesday, August 17th, 2011

We’re in book mode over here at Vertical Measures. It’s like when you pick up a new hobby and all of a sudden you’re immersed in a whole new world. I am reaching out some fellow authors to discuss what being an author has meant for them and their business. Brian Solis is a busy […]

Expert Interview on Social Media with Lori Santa Maria

Wednesday, July 20th, 2011

We recently had the pleasure of speaking with Lori Santa Maria, the Marketing Manager for 3TV, AZFamily.com. In this interview, she shares with us her experiences and tips for engaging your audience with social media marketing. Lori is an avid and entertaining Twitter user, follow her @losama. Sarah Moraes Sarah Moraes, Marketing Manager, heads the […]