In this interview with Jason Falls, we talk about his business, a recent book he co-authored with Erik Deckers, No Bullshit Social Media, the All-Business, No-Hype Guide to Social Media Marketing, and why he’s been referred to as the biggest social media douche bag.

Jason Falls is the owner and co-author of Social Media Explorer, a leading platform for insights, opinion and learning around the world of social media marketing, online communications, conversational marketing, digital marketing, public relations, community building and branding. Jason is a leading educator, public speaker and thinker in the world of digital marketing and social media. (more…)

Sarah Moraes

Sarah Moraes, Marketing Manager, heads the tactical planning and implementation of cross-platform marketing activities for Vertical Measures including; blogging, social media marketing, webinars, content marketing, email marketing and promotions. In addition, she published the Local Search Marketing for Business How-To-Guide, a part of the Vertical Measures How-To-Guide Series.

+Sarah Moraes

More Posts – Website – Twitter – Facebook

The All-In-One LinkedIn Guide for Everyone!

I recently saw Neal Schaffer speak at the Arizona Interactive Marketing Association. I was extremely impressed by his ability to take a topic such as social media marketing and in one hour, quickly apply it to virtually every type of business.

If you’re like me, you’re obsessed with increasing your connections on LinkedIn. I just reached 500+ connections and I jumped for joy! But, am I leveraging those the connections the way I should be? According to Maximizing LinkedIn by Neal Schaffer, not at all! (more…)

Sarah Moraes

Sarah Moraes, Marketing Manager, heads the tactical planning and implementation of cross-platform marketing activities for Vertical Measures including; blogging, social media marketing, webinars, content marketing, email marketing and promotions. In addition, she published the Local Search Marketing for Business How-To-Guide, a part of the Vertical Measures How-To-Guide Series.

+Sarah Moraes

More Posts – Website – Twitter – Facebook

Cindy King of Social Media Examiner put together a great list of the 13 Hot Marketing Tips from the Top Pros. We decided to share it with our readers, too. Enjoy!

Facebook continues to be the most powerful social network on the planet with over 750 million active users. Businesses simply cannot ignore Facebook as part of their online marketing strategy. We spoke with top marketing book authors and Facebook brand managers.

Take your Facebook marketing to a new level with these hot Facebook marketing tips direct from the top pros in Facebook marketing. (more…)

Sarah Moraes

Sarah Moraes, Marketing Manager, heads the tactical planning and implementation of cross-platform marketing activities for Vertical Measures including; blogging, social media marketing, webinars, content marketing, email marketing and promotions. In addition, she published the Local Search Marketing for Business How-To-Guide, a part of the Vertical Measures How-To-Guide Series.

+Sarah Moraes

More Posts – Website – Twitter – Facebook

We’re in book mode over here at Vertical Measures. It’s like when you pick up a new hobby and all of a sudden you’re immersed in a whole new world. I am reaching out some fellow authors to discuss what being an author has meant for them and their business. Brian Solis is a busy guy and I am extremely grateful he took the time to speak with me about Engage, Revised and Updated: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web and a few of his other projects. Let’s jump right in! (more…)

Sarah Moraes

Sarah Moraes, Marketing Manager, heads the tactical planning and implementation of cross-platform marketing activities for Vertical Measures including; blogging, social media marketing, webinars, content marketing, email marketing and promotions. In addition, she published the Local Search Marketing for Business How-To-Guide, a part of the Vertical Measures How-To-Guide Series.

+Sarah Moraes

More Posts – Website – Twitter – Facebook

We recently had the pleasure of speaking with Lori Santa Maria, the Marketing Manager for 3TV, AZFamily.com. In this interview, she shares with us her experiences and tips for engaging your audience with social media marketing. Lori is an avid and entertaining Twitter user, follow her @losama. (more…)

Sarah Moraes

Sarah Moraes, Marketing Manager, heads the tactical planning and implementation of cross-platform marketing activities for Vertical Measures including; blogging, social media marketing, webinars, content marketing, email marketing and promotions. In addition, she published the Local Search Marketing for Business How-To-Guide, a part of the Vertical Measures How-To-Guide Series.

+Sarah Moraes

More Posts – Website – Twitter – Facebook