Author Archive

Expert Content Creation Interview with Ardath Albee

Wednesday, March 30th, 2011

Have you heard about our upcoming webinar,How the Google Panda Update is Driving Content, on April 14 at 11:30 a.m. EST (8:30 a.m. PST, 10:30 a.m. CST) featuring Arnie Kuenn? If you haven’t yet done so, you should register now! Because of this recent update there has been even more talk surrounding content strategy and […]

Two VM Staffers Become First-Time Authors

Friday, March 25th, 2011

We here at Vertical Measures are tickled pink to announce the launch of our new bookstore section of our website. Along with the implementation of the new store, two of our expert staffers are celebrating the launch of their long awaited ebooks. Local Search Marketing for Businesses: A How-to-Guide, written by Sarah Moraes, and Twitter […]

What Aristotle Taught Us About Web Content Development

Monday, March 14th, 2011

In today’s world, the word “rhetoric” often has a negative implication.  For many, images of a shady politician giving a skilled political speech intended to draw an emotional response from suspect content are conjured up in their minds. This image is actually not representative of all kinds of rhetoric, though. Rhetoric is the art of […]

Expert Twitter Interview with Jeramie McPeek

Wednesday, March 9th, 2011

In this installment of expert interviews, we had the chance to discuss how Jeramie McPeek, vice president of digital operations for the Phoenix Suns, effectively employs Twitter to connect with Suns fans. McPeek has worked extensively with the Phoenix Suns in a range of different positions over the years but is now responsible for leading […]

Expert Interview on Twitter for Business with Guy Kawasaki

Wednesday, March 2nd, 2011

In this installment of expert interviews, we had the chance to discuss the impact Twitter has had on marketing and branding with Guy Kawasaki, the co-founder of, an “online magazine rack” that aggregates significant stories on all sorts of topics.  He is also a founding partner at Garage Technology Ventures, which is makes direct […]