This week, I met (virtually) with Scott Hendison, the CEO of Search Commander Inc. and the creator of SEO Automatic. Based in Portland, Oregon, Scott was a computer retailer from 1997–2002, and built a successful computer repair business through PPC and organic search.This early entry into search marketing enabled his business to gain front page search results for many phrases that remain entrenched in the top of the SERPS to this day. I picked his brain with some questions on SEO and social media optimization. (more…)

Elise Redlin-Cook

Elise is the Content & Marketing Manager at Vertical Measures, an internet marketing company in sunny Arizona providing services ranging from content marketing, to social media marketing, link building, and advanced SEO. She’s fully immersed herself into the world of content marketing and content strategy and is the managing editor of this blog.

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This week, to kick off the next few weeks of interviews focused on the topic of Search Engine Optimization I spoke candidly with Search Engine Land’s Executive News Editor and the editor of her sister site, Sphinn, Matt McGee. He writes the popular Small Business Search Marketing blog, and has been in the field of SEO since it’s infancy back in 1999. He weighed in on a number of topics from the recent infamous Google Panda update to using social media marketing for the purpose search engine marketing. (more…)

Elise Redlin-Cook

Elise is the Content & Marketing Manager at Vertical Measures, an internet marketing company in sunny Arizona providing services ranging from content marketing, to social media marketing, link building, and advanced SEO. She’s fully immersed herself into the world of content marketing and content strategy and is the managing editor of this blog.

More Posts – Website – Twitter

The Online Marketing Summit is coming to Phoenix June 15-17! This event features a flexible Super Regional three-day format jam packed with actionable learning where you can choose the day(s), sessions and workshops that best meet your needs. This expanded format contains the great education you’ve come to expect from OMS plus additional learning opportunities like: (more…)

Elise Redlin-Cook

Elise is the Content & Marketing Manager at Vertical Measures, an internet marketing company in sunny Arizona providing services ranging from content marketing, to social media marketing, link building, and advanced SEO. She’s fully immersed herself into the world of content marketing and content strategy and is the managing editor of this blog.

More Posts – Website – Twitter

In an attempt to keep the conversation on content creation and distribution strategies going, I reached out to the Founder and CEO of Dlvr.it, an efficient way to distribute your content to acquire more engaged customers that click, share and buy. He shared with me some great tips on Facebook’s EdgeRank, social media and content marketing’s symbiotic relationship as well as the new things that his organization is up to these days. (more…)

Elise Redlin-Cook

Elise is the Content & Marketing Manager at Vertical Measures, an internet marketing company in sunny Arizona providing services ranging from content marketing, to social media marketing, link building, and advanced SEO. She’s fully immersed herself into the world of content marketing and content strategy and is the managing editor of this blog.

More Posts – Website – Twitter

This week, just following our fearless leader Arnie Kuenn’s webinar “How to Beat the Competition After the Google Update” and an enthralling discussion on the importance of content for today’s businesses I had the great pleasure of speaking with one of my personal favorite content experts Ann Handley. If you aren’t yet familiar with her she is chief content officer of MarketingProfs and co-author, with C.C. Chapman, of Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business which is great read. (more…)

Elise Redlin-Cook

Elise is the Content & Marketing Manager at Vertical Measures, an internet marketing company in sunny Arizona providing services ranging from content marketing, to social media marketing, link building, and advanced SEO. She’s fully immersed herself into the world of content marketing and content strategy and is the managing editor of this blog.

More Posts – Website – Twitter