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As we have preached many times before here on the Vertical Measures blog, providing guest blog posts on topics related to your industry provides a fantastic opportunity to seasoned bloggers with a number of great benefits. If this task is one that you have long had on your to-do list and by working in the online marketing field, you have developed your chops; we have got the perfect opportunity for you! (more…)
Here at Vertical Measures, we are gearing up for Jay Baer’s upcoming webinar which we are proudly hosting on Thursday, July 14th, 2011 at 8:30AM- 9:30AM PDT. He’ll demonstrate his 7 step process for cutting through the tools and technology and creating sound, effective social media strategies that are sustainable long-term on Thu, Jul 14, 2011 8:30 AM – 9:30 AM PDT. In preparation, I thought I’d strike up some conversation in the social media starting with today’s expert interview with Tina Wilson, the Director of Organic Search Practice at Mediative where her current passion is social media optimization; building community and brand awareness via services like Twitter, Digg, YouTube, Stumbleupon and Facebook. (more…)
If the name Kenny Hyder doesn’t ring a bell… it should. Kenny is a frequent speaker at some of the largest internet marketing conferences including: Pubcon, SMX, Blogworld and DMA and has been building brands and growing businesses online since 2004 and the owner of Hyder Media.
Continuing the conversation on the state of Search Engine Optimization today, I (virtually) sat with SEO Expert Kenny Hyder and queried him on everything from SEO basics to social media’s role in optimization for search. (more…)
To further discuss local search optimization, I’ve reached out to and begun a dialogue on the topic with Michael Dorausch. He’s President and Founder of Planet Chiropractic, an online resource developed to serve chiropractors and interested parties. Michael’s reputation in the online search community is not for his chiropractic skills, but rather for his ability to drive traffic to websites by means of organic SEO rankings, social media, and consistent article creation. (more…)
As a busy mother and business professional, my time is extremely limited. Each moment throughout the day counts. My guess is that your time is just as important to you! Google sure “gets” this concept and therefore acknowledged our need for speed online by folding this factor into its algorithm for ranking search results. In 2010, Google stated, “Faster sites create happy users and we’ve seen in our internal studies that when a site responds slowly, visitors spend less time there. But faster sites don’t just improve user experience; recent data shows that improving site speed also reduces operating costs. Like us, our users place a lot of value in speed — that’s why we’ve decided to take site speed into account in our search rankings.” (more…)
