Author Archive

Content Marketing Workshop Event Recap

Friday, March 1st, 2013

We are finally coming down from the excitement of our first locally based workshop of 2013 and wanted to share a little recap. Last Friday, the Vertical Measures team produced a content marketing workshop for 90 business owners, marketing executives, and other business professionals from around the Phoenix, Arizona area. Arnie Kuenn, our very own […]

How to Win at Search, Social and Content Marketing Workshop in Phoenix

Monday, January 28th, 2013

It was only 2 years ago when the term “content marketing” was still relatively unknown. Nowadays, we consider content marketing to be a need-to-know factor for companies–both large and small–who want grow their business¬†organically on the web.¬†But understanding the steady rise of content marketing’s importance plus its ability to increase business doesn’t give us the […]

Accelerate your Content Marketing at the Search Marketing Expo

Friday, November 2nd, 2012

As 2013 inches closer and closer, we find ourselves reminding our customers, fans, and colleagues about one thing: Content is King online. If you’re in the planning stages for your next year’s marketing strategy and still feel relatively unsure of what the term “content marketing” is, it’s now time to get clear and think about […]

A Piece of your Content Marketing Puzzle: Calendar Template

Friday, October 19th, 2012

It’s that time of year when businesses begin to reflect on the past and look toward what the future year may hold. They start to see what worked for them in terms of their content marketing, what fell flat, and how they can improve upon their efforts in order to attain their business goals. Here […]

Learn Proven Techniques for Social Media and Digital Success

Friday, September 7th, 2012

The digital realm of marketing is forever changing and evolving, and it is our job as marketers to keep up with the flux. That means gathering our resources to stay educated and informed, while looking for ways to apply this new knowledge to upcoming business plans and strategy. Quinn Whissen Quinn Whissen, Marketing Manager, heads […]