Author Archive

Vertical Measures Wins Two AZIMA Marketing Awards

Tuesday, March 25th, 2014

I was lucky enough to attend the AZIMA TIM Interactive Marketing Awards last Thursday at the Phoenix Art Museum. Vertical Measures walked away with two awards: Interactive Person of the Year and Best Online Video. If you haven’t heard of it, AZIMA (stands for Arizona Interactive Marketing Association) is a great organization who regularly brings in top-notch […]

Never Run Out of Content Creation Ideas with These 8 Research Tools

Wednesday, February 12th, 2014

You have the best intentions when it comes to your content marketing strategy, yet you find it tough to produce enough content to fulfill your goals. Does this problem sound familiar? Maybe because it is…content creation is one the biggest challenges that companies face, whether they’re big or small. According to a joint Content Marketing […]

Vertical Measures & Social Universe Talk SEO, Social Media & Great Content [VIDEO]

Monday, October 28th, 2013

Our very own Art Enke, Director of SEO Services, and Mike Huber, VP of Client Services, sat down with Kurt Wilhelm of Social Universe a couple weeks back. They spoke about Vertical Measures, our position in the SEO industry and our focus on content marketing. They also covered other aspects of the work we do – […]

Get Trained and Certified in the Art and Science of Content Marketing

Thursday, June 6th, 2013

Content marketing can be considered both an art and a science. A science in the way that strategies are tried and tested, with hypotheses falling flat or working out successfully, only to be tried and tested again for maximum efficiency. It’s an art in the way that writers and marketers must empathetically tune into what […]

Learn about Search, Social & Content Marketing in a Free Webinar

Monday, March 18th, 2013

If you are a loyal follower of our blog or even just a first time peruser, you’ll see us throw out the phrase “content is king” quite a bit. Or maybe you’ve read that content isn’t king, but rather content is President. Whatever ruling dignitary we deem it to be, it’s simple enough to say: […]