SEO is an ever-changing, shape-shifting beast of a practice. SEO insiders and digital marketers alike are constantly playing catch-up with the latest search trends, ducking and weaving to maneuver through Google's scare tactics, and trying to understand just what prospects are looking for and how to provide the best content at the end of their search.
All in all, SEO...
Owning a business is hard, and it's even harder when you are also trying to get your local business a visible presence on Google and other major search engines. If you business' focus is highly competitive on a local level (like automotive repair services, HVAC services or pizza delivery), you could face challenges since both you and your competitors...Read more
Welcome to the New Year! With the turning of the calendar page, you have entered a place full of opportunity and possibility. So what are you doing to take advantage of your fresh perspective? How will the actions you take in the new year benefit your content marketing? Here are 5 savvy content marketing steps you should take in...Read more
In the past few months, I’ve led 3 content marketing workshops at conferences around the country and a few internally here at Vertical Measures. Since I’m a total nerd for anything content related, these workshops are highlights of my job…and they don’t even feel like “work.” One of my favorite things about workshops is seeing lightbulbs go off across...Read more
On September 8th, some of the best content marketing minds from around the country (and world) will converge in Cleveland for this year's Content Marketing World. But before 3,000 people attend the speakers' sessions, we wanted to get a sneak peek at what they really just can't handle. From pet peeves about incorrect content marketing assumptions to poor image...Read more