Author Archive

How Content Marketing Accelerates the Sales Cycle

Thursday, July 28th, 2011

Many people are using the buzzword phrase “content marketing” these days, but what does it really mean? Pel Abbott As a former small-business owner, advertising agency executive, and marketing manager at a major newspaper, Pel brings a diverse background to the team at Vertical Measures. A solid grounding in marketing and business principles allows her […]

Content Link Building – Are You a Boring Publisher?

Monday, June 6th, 2011

Once you post a website, you are a publisher (whether you really wanted to be a publisher or not.) That statement is not news to those of us living and operating in the SEO (Search Engine Optimization) and online marketing world, but it is becoming more and more known throughout the three-dimensional business world. The […]

Ten Things That Happened to Me My First Week at Vertical Measures

Monday, April 11th, 2011

Pel Abbott just started her first week at Vertical Measures as an Account Manager and chronicled some of the interesting things that occurred during that introduction to a new organization and a slightly different role for her than in her past. Pel Abbott As a former small-business owner, advertising agency executive, and marketing manager at […]