Many people are using the buzzword phrase “content marketing” these days, but what does it really mean? (more…)

Pel Abbott

As a former small-business owner, advertising agency executive, and marketing manager at a major newspaper, Pel brings a diverse background to the team at Vertical Measures. A solid grounding in marketing and business principles allows her to help clients generate concrete online marketing plans by identifying and capitalizing on their unique advantages over their competitors.

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Once you post a website, you are a publisher (whether you really wanted to be a publisher or not.)

That statement is not news to those of us living and operating in the SEO (Search Engine Optimization) and online marketing world, but it is becoming more and more known throughout the three-dimensional business world. The question is, are you a boring publisher? Are you publishing web content with self-serving, lackluster and outdated copy, photos, videos and  graphics that even your own mother doesn’t care about? (more…)

Pel Abbott

As a former small-business owner, advertising agency executive, and marketing manager at a major newspaper, Pel brings a diverse background to the team at Vertical Measures. A solid grounding in marketing and business principles allows her to help clients generate concrete online marketing plans by identifying and capitalizing on their unique advantages over their competitors.

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Pel Abbott just started her first week at Vertical Measures as an Account Manager and chronicled some of the interesting things that occurred during that introduction to a new organization and a slightly different role for her than in her past. (more…)

Pel Abbott

As a former small-business owner, advertising agency executive, and marketing manager at a major newspaper, Pel brings a diverse background to the team at Vertical Measures. A solid grounding in marketing and business principles allows her to help clients generate concrete online marketing plans by identifying and capitalizing on their unique advantages over their competitors.

More Posts – Website