In a day when bazillion sources are available at your fingertips and fact-checking takes mere seconds – there’s no excuse for misrepresenting facts. Protect your credibility by following best practices for finding credible sources and citing them properly.Read more
Our friends at ClearVoice recently conducted a survey asking, “What’s your biggest challenge with content?” We’ll break down each of these and offer advice from Vertical Measures’ experts on how we answer these common challenges.Read more
Meet Austin Ehrlich and Heather Salfrank. They've just completed the digital marketing internship at Vertical Measures. Read about their experience!Read more
The short answer to the question of hard versus soft goals in content marketing is: Do both.
Hard goals, also known as measurable objectives, help get everyone in your organization on the same page because they explain what “done” looks like.
Soft goals, on the other hand, help you understand your customers’ needs so you can offer products and services that...
I've been procrastinating on this blog post for two weeks, which is kind of funny because the topic originated from a discussion we were having about why some clients seem to take forever to publish content: Do they procrastinate? Are they not prepared? Scared? Do they have the tools and knowledge to post content? Lack of time? Our clients are not content marketers. They make...Read more