Meet Austin Ehrlich and Heather Salfrank. They've just completed the digital marketing internship at Vertical Measures. Read about their experience!Read more
The short answer to the question of hard versus soft goals in content marketing is: Do both.
Hard goals, also known as measurable objectives, help get everyone in your organization on the same page because they explain what “done” looks like.
Soft goals, on the other hand, help you understand your customers’ needs so you can offer products and services that...
I've been procrastinating on this blog post for two weeks, which is kind of funny because the topic originated from a discussion we were having about why some clients seem to take forever to publish content: Do they procrastinate? Are they not prepared? Scared? Do they have the tools and knowledge to post content? Lack of time? Our clients are not content marketers. They make...Read more
Whenever a teacher gave writing assignments when I was in school, at least one classmate asked: “How many words should I write?” A good teacher should say “quality is more important than quantity,” but most teachers gave a minimum word count because, let’s face it, most kids are looking for shortcuts. We did everything we could to reach the...Read more
When I was a kid, I hated it when parents and teachers said, “That’s just an excuse.” In my younger mind, these were good reasons for my mistakes, gosh darn it. “I don’t have time, it’s not my fault, I don’t know how to do it, I can’t afford it, it’s too hard, blah, blah, blah…” The difference between...Read more
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