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Why would you want to improve conversions on your website? Well, I can think of one very good reason… to make more money. Most of us look at increasing traffic to our site as the profit panacea and don’t also look at conversion optimization. These go hand-in-hand. You actually want to do both. Even for [...]

Link building requires that you look at a number of factors before requesting a link.  Since the Panda update it is especially important to find good quality links and to stay away from sites that might actually harm your website and its reputation.  The following criteria should be considered when weighing a request to another [...]

I recently spoke to a group of website owners at Local First Arizona in Bisbee about website design that encourages traffic and repeat visitors. The presentation was in a workshop format that lasted two hours. I was struck by how the issues they face are not new but they warrant repeating, as many of the [...]