Author Archive

Internet Video Marketing – Essentials for Getting Started

Thursday, April 19th, 2012

So, you want to start embedding  video on your company website. The how-to’s of this is very foreign to many especially if you haven’t had exposure to the equipment and the processes involved. Where do you start? What’s important? I put together some of the essentials of getting started with the production of your own videos from […]

What Makes a Good High Value Link? [VIDEO]

Wednesday, April 11th, 2012

Mike Huber answers: “What makes a good high value link?” Mike Huber As the Director of Client Services at Vertical Measures, Mike Huber is in charge of developing efficient processes in order to improve overall productivity and quality of client services including; link building, social media marketing and content development. Mike has a wealth of […]

The Best Content Creation Tools

Thursday, March 22nd, 2012

When most people think of creating content they default to a written blog post. But, more and more that should not be the case with infographics, images and video now playing a more important role in the kind of content that users expect. So, with the different content formats, what content creation tools are out […]

Don’t Launch Your New Site Before Using These 4 Website Marketing Techniques

Thursday, February 9th, 2012

Many businesses that are new to Internet marketing start with building out their site and then look at the type and volume of content they will deploy. This approach is exactly backwards. Many brand sites that we work with have thousands of pages that are, quite frankly, ineffective because of the way they built their […]

Website Marketing Management – 5 Tips for Effective Everyday Website Monitoring

Tuesday, January 10th, 2012

January is a good time for reflection on what happened last year and for setting goals and milestones for the upcoming year. Let’s take a look at 5 things that will help you monitor your website success in the coming year. What are some of the essentials of website marketing management? Mike Huber As the […]