Author Archive

When most people think of creating content they default to a written blog post. But, more and more that should not be the case with infographics, images and video now playing a more important role in the kind of content that users expect. So, with the different content formats, what content creation tools are out [...]

Many businesses that are new to Internet marketing start with building out their site and then look at the type and volume of content they will deploy. This approach is exactly backwards. Many brand sites that we work with have thousands of pages that are, quite frankly, ineffective because of the way they built their [...]

January is a good time for reflection on what happened last year and for setting goals and milestones for the upcoming year. Let’s take a look at 5 things that will help you monitor your website success in the coming year. What are some of the essentials of website marketing management? Mike Huber As the [...]

There are a number of core skill sets that are required for you to work as an effective internet marketer and search optimization expert.  In addition to those core skills, these 7 attributes will make you indispensable to your company and to your clients. Mike Huber As the Director of Client Services at Vertical Measures, Mike Huber [...]

Fixing your web presence is a lot like getting your car tuned up. You really have to make a diagnosis prior to getting your problems fixed. I recently listened to a radio show where the host was talking about how consumers often self-diagnose their car problems. The announcer related a story where a customer brought [...]