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So, you want to start embedding video on your company website. The how-to’s of this is very foreign to many especially if you haven’t had exposure to the equipment and the processes involved. Where do you start? What’s important? I put together some of the essentials of getting started with the production of your own videos from equipment to post production tips. (more…)
When most people think of creating content they default to a written blog post. But, more and more that should not be the case with infographics, images and video now playing a more important role in the kind of content that users expect.
So, with the different content formats, what content creation tools are out there to help you create link worthy content? (more…)
Many businesses that are new to Internet marketing start with building out their site and then look at the type and volume of content they will deploy. This approach is exactly backwards. Many brand sites that we work with have thousands of pages that are, quite frankly, ineffective because of the way they built their site structure and their content focus. Had they done the keyword research first and determined their content focus and volume, they would have built out their sites very differently and the Internet marketing techniques used to grow their traffic would be much more effective.
