As we are winding down the year, many companies are planning their digital marketing budgets for the next year. Within that budget, they are wondering: how much should I spend on my content marketing budget in 2017?
Putting together a digital strategy that includes content marketing can be a daunting task. To some it might seem like putting together a...
Optimization involves a number of considerations and techniques. Some are ‘proven’ basics that will enhance rankings and there are some newer aspects to consider. I’ll break these down into 2 areas:
- SEO Fundamentals
- The NEW SEO
The fundamentals are just that. They are the techniques that we know work and should be baked into your content marketing system. They are steps in...Read more
By now, you’ve heard the adage about content marketing: Just keep publishing frequently and your website traffic will eventually take off. The short and snarky answer to the question of how long before my content marketing shows results is, ‘it depends.’
The reason it depends is because each site is different and each niche is different. That being said, there...
Do you remember that scene in the movie, Glengarry Glen Ross (f-bomb alert – NSFW), where Alec Baldwin tells his sales people that coffee is for closers? It’s an awesome movie scene and I think it actually applies to content marketing and how it can close sales for your company…ABC…always-be-closing. Have you noticed that how people buy has changed? The...Read more
An interesting shift is happening in the marketing and advertising world. More and more businesses are moving marketing dollars to support their content marketing efforts. As this is happening, businesses are looking for ways to find funds. Much of that budget is coming directly from traditional advertising and marketing channels. In many cases, this is because it’s no longer...Read more
The Weekly Measure: Content Assembly Line, Combatting Spam Bots & Advice from Mark Hamill
May 19, 2017
How to Improve Your Customer’s Journey for More Leads & Business
May 18, 2017
Weekly Measure: Should You Gate Content, Mobile Ad Fraud and 8 Snapchat Mistakes to Avoid
May 12, 2017
Gated vs. Non-Gated Content: Why, How and When?
May 09, 2017