Author Archive

Beyond The Blog Post: Alternative Types of Content

Tuesday, July 30th, 2013

Content marketing is a powerful strategy that many organizations and business leaders are engaging in to reach new customers, retain current customers, and become an authoritative leader in their industry. The tangible successes of content marketing efforts have been proven fruitful for many organizations. Typically, content marketing is thought of as creating a blog on […]

5 Biggest Mistakes Businesses Make With Content Marketing

Thursday, May 2nd, 2013

As content marketing continues to become a larger part of the world of internet marketing, companies are trying harder to come up with effective strategies to boost their business and increase rankings. Content marketing in its entirety can make or break your business.  Although it may seem like an easy feat, producing content that is […]

What Are Tips To Create Web Content That Drives Conversions? [VIDEO]

Wednesday, April 3rd, 2013

Watch today’s video to find out five steps you can take to engage your fans and followers with innovative web content. From engagement follows possible conversions, so by following these tips, you will have a better chance at gaining new customers through your online content development. Maggie Walsh Maggie joins the Vertical Measures as an […]

A Newbies Guide to Link Building

Tuesday, January 15th, 2013

For those new to the SEO and Internet Marketing world, you may be wondering what all this talk of link building is. We all know what constitutes a link, but how exactly do you “build” them? And why would you want to? To all the newbies out there that are pondering these very questions in […]