Author Archive

The Weekly Measure: August 2, 2013

Friday, August 2nd, 2013

The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, […]

The Little Graphic that Could: Overcoming Facebook’s 20% Rule

Tuesday, March 5th, 2013

A new rule on Facebook is changing the design game for custom images in marketing and advertising. Graphics–particularly custom graphics–account for a significant amount of internet traffic. The design of these graphics is now being governed by the 20% text rule, turning an art into a science and forcing designers to steer dangerously close to […]

Top Internet Marketing Apps for Your Business

Tuesday, February 19th, 2013

Thanks to technology, the world moves at lightning speed. Business done solely in an office is a thing of the past, and staying on top of your work in real time is essential to making your company a success. This rings especially true for those in internet marketing, and pushing your business forward on the […]

From Video to Viral In 6 Steps

Thursday, February 7th, 2013

When I first saw my friend Emma’s YouTube video come through on my Facebook feed, it had about 75 views. A day later? Over 200,000. Four days later: almost 800,000 and climbing. What took this video to virility so quickly? A talented actress, a brilliant concept, and a few tried-and-true internet marketing tricks. With a […]

It’s Complicated: Your Online Marketing Relationship Status

Tuesday, December 4th, 2012

Unless you’ve made your home under a rock for the past ten years, you recognize the ever-growing importance of social media in our society today. Facebook stands at the forefront of the social media empire with 1.2 billion users worldwide, and each of those users has his own personal attachment to his Facebook page. Maybe it’s […]