Author Archive

A Quick Guide to Writing Great Blog Posts for Businesses

Monday, October 10th, 2011

There are certain elements of a blog post that need to be given special care in order for a post to be successful. Let’s take a look at these elements and what you need to do to make sure they are optimized. Kristi Hines Kristi Hines is a Web Strategist and author of the Vertical […]

Are You Measuring the Right Metrics for Online Marketing?

Wednesday, September 7th, 2011

Recently, I’ve been delving deeper and deeper into the world of analytics for online marketing, measuring everything I can about traffic, social media, search rankings, and more. In my excitement, I even wrote posts about how to measure your online marketing strategy and blog growth using specific tools and spreadsheets to monitor key numbers in […]

The Door-to-Door Salesman’s Guide to Local Online Marketing

Friday, August 5th, 2011

If you work in a small office, one thing you will see from time to time (depending on the size of your office complex) is the friendly door-to-door salesman. They offer everything from paper to salon services. But the question is, are they making the best use of their time? The next time he or […]

Simple Twitter Searches to Generate Content Ideas

Monday, May 23rd, 2011

We’ve all read that question and answer sites can be a great source of content ideas, but sometimes we neglect the biggest Q&A site of them all with millions of members and messages being sent everyday. Twitter of course! Kristi Hines Kristi Hines is a Web Strategist and author of the Vertical Measure’s Guide Blogging […]

Distributing Your Content to Increase Your Reach

Monday, May 9th, 2011

You did it! You created that awesome infographic, video, article, or other piece of content. You’ve posted it on your website, promoted it, and gotten some great response. But after the initial hype has died down, so has the traffic. Now you are probably wondering how you can take that awesomeness to the next level […]