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There are certain elements of a blog post that need to be given special care in order for a post to be successful. Let’s take a look at these elements and what you need to do to make sure they are optimized. (more…)
Recently, I’ve been delving deeper and deeper into the world of analytics for online marketing, measuring everything I can about traffic, social media, search rankings, and more. In my excitement, I even wrote posts about how to measure your online marketing strategy and blog growth using specific tools and spreadsheets to monitor key numbers in your online campaign. Using these methods, you can see your site’s overall growth in key areas. (more…)
If you work in a small office, one thing you will see from time to time (depending on the size of your office complex) is the friendly door-to-door salesman. They offer everything from paper to salon services. But the question is, are they making the best use of their time?
The next time he or she comes walking through your front office door, maybe you should give them a few alternative online marketing strategies they could be pursuing instead of the straight cold-call but in person tactics they are doing now. Some great local online marketing ideas include the following – since several of our latest solicitors were for printer ink, I will target the examples to them. (more…)
We’ve all read that question and answer sites can be a great source of content ideas, but sometimes we neglect the biggest Q&A site of them all with millions of members and messages being sent everyday. Twitter of course! (more…)
You did it! You created that awesome infographic, video, article, or other piece of content. You’ve posted it on your website, promoted it, and gotten some great response.
But after the initial hype has died down, so has the traffic. Now you are probably wondering how you can take that awesomeness to the next level and give it some more exposure which will hopefully build a consistent flow of traffic back to your main site.
This is where content distribution comes into play. Instead of letting that piece of content sit in one place, you are going to take it, repurpose it, and distribute it in a variety of ways. (more…)
